Recently, as the 2023 launch posters and multiple videos were released on Kuaishou, the spiritual construction charity project "The Power of Walking" initiated by Chen Kun set off again. Walkers went to Garze Tibetan Autonomous Prefecture to start the 13th year with their own exploration and thinking. years of walking. Like last year, Kuaishou, the exclusive broadcast platform of the project, will present the wonderful collision of natural creatures and inner power while walking from multiple perspectives through live broadcasts, short videos, vlogs, documentaries and other content forms, and convey a positive attitude towards life and life to more people. idea.
As the country's first spiritual construction public welfare project, "The Power of Walking" was officially launched in 2011, and has traveled through forests, grasslands, and deserts, overlooking plateaus, snow-capped mountains, and wetlands. Over the past 12 years, Chen Kun has led batches of practitioners selected through online registration to focus outward on nature and inward on themselves, leaving behind " "Zhiyu" walking footsteps.
In the past, "The Power of Walking" has experienced training-style hikes that challenged physical fitness, experienced loop routes at fixed campsites, and tried walking quietly around the city with a few friends. In its 13th year, "The Power of Walking" is still curious about the road ahead, returning to simplicity and original intention again, inviting 6 travelers who were unable to make the trip for some reason in 2021 to complete the old agreement, start a new journey, and go to Ganzi to embrace the unknown and questioning, exploring the landscape beyond established choices.
On the 2023 launch poster, the focus screen is an "I M__" fill-in-the-blank question. It is both the "power of walking"'s introspection of itself and a question to those who follow it. The blank space is left for everyone to freely doodle, just as people walking on the road can explore the unknown to their heart's content. This attitude of looking at oneself in nature and discovering possibilities in one’s footsteps coincides with Kuaishou’s philosophy of “embracing every life”. Therefore, this year “The Power of Walking” cooperates with Kuaishou again, hoping to drive national-level applications. More people measure life by walking.
It is reported that starting from September 7, Kuaishou will continue to leverage its platform resources and technical advantages to launch a series of themed activities around "The Power of Walking". Among them, two special live broadcasts will take the audience to immersively experience the wilderness, distant winds, clear rain in the mountains and forests, allowing the audience to rest physically and mentally in nature; in the later period, there will be more short videos and vlog materials to witness the collision of thoughts, growth and transformation of the travelers with the audience. , helping viewers find their own rhythm of life in tranquility.
Walking is not only about measuring the sky and the earth during the journey, but also about concentrating on talking to yourself during the steps. It is also about focusing on this moment and gaining inner strength in life. In order to let more people appreciate the spirit of walking, Kuaishou teamed up with "The Power of Walking" to launch the #100Ways of Walking topic challenge again, and expanded the connotation of walking from the physical meaning to the spiritual level, inviting high-quality experts in the general knowledge category Kuaishou veterans share their "walking" moments together.
In 2022, the #100WAYS to Walk topic has reached 410 million views. Kuaishou Laotie uses calligraphy, painting, running, dance, martial arts and other methods in his works to profoundly interpret the connotation of "inner walking". With the strong resources of Kuaishou, the topic challenge is expected to further stimulate the enthusiasm for UGC creation. High-quality content will help the 2023 "Power of Walking" break through the circle again and attract more interested circles to join the circle of their own "walking" methods.
In addition, Kuaishou has also created customized interactive gameplay for "The Power of Walking". Users can trigger barrage special effects, comment special effects, like special effects and other activity Easter eggs through video barrages, comments, likes and other behaviors. Innovative gameplay will attract more people to participate in the interaction, continue to create new topics and bring new popularity to the event. In addition, the interactive lottery set up at the main venue will also bring more surprises to users.
Offline, a select few travelers learn to face themselves in a quiet place, and experience the animism of all things in nature. This unique experience is always fascinating.Starting from September 7, users can search for "The Power of Walking" on Kuaishou. They don't have to go deep into the mountains and forests, and they don't have to make up their own minds. They can enjoy different time periods with the help of multiple content forms such as live broadcasts, short videos, vlogs, and documentaries. , different scenes, magnificent scenery from different perspectives and stories along the way.
In recent years, short videos and live broadcasts have had an increasingly profound impact on the public, and continue to provide extensive and efficient communication channels for public welfare undertakings. It is foreseeable that as an inclusive digital community with 376 million average daily active users, Kuaishou will once again become the exclusive broadcast platform of "The Power of Walking", which will further increase the social attention of spiritual construction charity projects and bring more people to think about it. and strength.
