On September 1, 2023, the 18th China Changchun Film Festival Science and Technology Seminar was held in Changchun City, Jilin Province. Lei Zhenyu, Vice Minister of the Propaganda Department of the Jilin Provincial Party Committee, Information and Security Technology Research Institute of the Radio and Television Science Research Institute of the State Administration of Radio, Film and Television Director Guo Peiyu, Party Secretary and Chairman of Changying Group Zhuang Yan, Vice President of the Asia Pacific Region of the Motion Picture Association of America and President of Greater China Feng Wei, as well as expert representatives from the radio, film and television industry attended the seminar.
At this seminar, a roundtable forum titled "ChinaDRM Helps Innovation in Film and Television Digital Distribution Models" was held. Five guests representing different industry roles in the digital film and television industry ecology had a heated debate on innovative business models such as PVOD, and provided valuable insights for those present. Industry guests brought an exciting brainstorming session.
The roundtable forum was hosted by Jiang Xiaoli, general manager of Universal Trust (Beijing) Technology Co., Ltd. Universal Trust is an innovative technology enterprise engaged in film and television digital copyright management. It focuses on the promotion and application of ChinaDRM technology with China's own intellectual property rights in the field of film and television digital distribution.
Jiang Xiaoli first pointed out that the film and television content with the most urgent need for digital copyright protection is early window cinema movies and ultra-high-definition 4K HDR film and television content, and the PVOD model operation around high-value content in these two dimensions will open up opportunities for the growth of the film and television industry. Huge space. From this, the guests conducted analyzes from different industrial perspectives and discussed the challenges and opportunities they faced in the new business model of PVOD.
Guo Peiyu, Director of the Information and Security Technology Research Institute of the State Administration of Radio, Film and Television, first gave a macro introduction to the current status and challenges of the development of my country's film and television digital copyright protection technology, and proposed restrictions on the development of the PVOD model from the perspective of the film and television industry ecology. There are two problems: one is the problem of piracy, and the other is the problem of information asymmetry among all parties in the ecosystem. Only by solving these two problems can all parties be able to carry out the PVOD business with credibility. Then, Guo Peiyu gave everyone a detailed analysis of how to combine ChinaDRM2.0 and blockchain technology to establish a trusted reconciliation mechanism to truly solve the problems that hinder the large-scale development of PVOD.
Feng Wei, Vice President of the Asia Pacific Region of the Motion Picture Association of America and President of Greater China, combined with Hollywood's copyright protection mechanism, analyzed the impact of the current piracy problem on the value of the film, and pointed out that both the theater market and the streaming media digital distribution market are facing Against the background of technological innovation, the window period setting of film and television content is changing. The PVOD model is still on the eve of its explosion, and the application of digital copyright protection technology will accelerate the arrival of this moment. ChinaDRM, China's independent and controllable digital copyright protection technology, has been technically recognized by Hollywood studios, and its comprehensive general application is just around the corner.
Xiang Huaquan, President of E Film Group, believes that PVOD will bring an incremental market for movie box office to content producers, and provide publishers with more publicity channels and methods, improve conversion efficiency, and ultimately bring more to the audience. The choice of movie viewing formats adapts to the upgrading and changes in the current film and television consumption model, and is a new model worthy of joint promotion by all parties in the industry. Mr. Xiang also announced that a number of films to be released by E Film Group before the end of the year will be released on streaming media platforms using the split-account PVOD model.
Li Xiaohong, a technical expert at the Product Technology Center of Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd., analyzed the importance of providing differentiated content services for Internet video platforms based on the fierce market competition in the converged media operating environment faced by the Internet TV industry. He pointed out that to quickly promote the development of the PVOD model, it is necessary to first establish data docking with the ledger platform, and then continue to improve service availability in practice to ensure that users receive a high-quality experience. In addition, more social models need to be used at the marketing level to attract users. In the early stages of model development, the interests of the film producers should also be considered to expand the audience size of the service as much as possible.
Wei Zeyin, technical director of TCL Industrial Holdings Software Engineering Center, pointed out that as a terminal manufacturer, high-definition technical indicators such as 4K and HDR have been widely realized, and there is an urgent need to have a large amount of ultra-high-definition or early-window high-value content so that these technical characteristics can be presented to audience.In the PVOD business model, terminal manufacturers can also participate more deeply in content operations and obtain corresponding benefits. This will profoundly shake the current terminal sales and competition landscape. Terminal manufacturers should prepare for this change in terms of security assurance technology. Prepare.
From ultra-high definition and cloud computing to blockchain and artificial intelligence, every change in digital technology touches the pulse of the film and television industry and gives birth to new business models. From keynote speeches to roundtable discussions, from policy interpretations and industry analysis to experience exchanges and professional explanations, the wonderful perspectives all allowed people to see the results and prospects of technology-enabled development of the film and television industry. I believe that China’s film and television industry will surely move towards the next stage of prosperity driven by the wave of technology!
