An unforgettable summer is always indispensable without a music festival that releases passion and self. In the music festival, young people sway to the music and enjoy the refreshing feeling brought by the music. From August 26th to August 27th, the Taihai Music Festival organized by Tencel Group Red Bull and Kuaishou successfully set off the hot summer atmosphere, and brought a live show to the audience through the combination of offline fun + online live broadcast. A unique audio-visual feast.
The music festival not only has a super lineup of performances and a lively atmosphere, but also allows you to experience Thai style in one place! In the intertwining of music melody and Thai culture, the audience is invited to enjoy the Thai Hi music journey with the classic flavor Red Bull® Vitamin Flavored Drink and the 0-candy flavored Red Bull® Vitamin Energy Drink!
1. Taihai Music Festival has assembled a heavy-hitting lineup to show the most real music attitude in the music collision
This Taihai Music Festival has a strong lineup, with well-known domestic musicians such as Yuan Yawei, Ma Boqian, Xie Keyin, and Dong Youlin taking turns to perform. It brought pop, rock, RAP and other styles of music stages to the audience, igniting the fiery atmosphere at the scene. Various classic songs such as "Wings", "Holy Grail", "Three Thousand Sunsets", "Achu Girl" attracted many audiences. The live chorus injected a dose of passionate energy into the audience. The
music festival also invited Thai singers to help out, creating a live stage with international music characteristics and bringing a feast of Chinese and Thai music trends to the audience. When Chinese rap meets Thai pop music, music and cultural exchanges begin, and everyone The audience was immersed in the brisk rhythm of the music and enjoyed unique freedom and happiness.
There was constant singing at the music festival, and the warm music atmosphere also extended from offline to online. Kuaishou Head Master came to the music festival and brought the live event to netizens through live broadcast. Fans kept interacting, Like and participate one after another, and at the same time, multiple rounds of lottery draws are opened in the live broadcast room, so we can have endless fun together.
The second and six major stalls create an immersive Thai style, leading the audience to Thailandland in one second.
Compared with other music festivals, this ThaiHi Music Festival also held a ThaiHi Carnival full of various Thai elements. In the Taihai Carnival, the CCP has opened six different sections for food stalls, specialties, fruits, desserts, clothing, and paintings, allowing visitors to the Taihai Carnival to travel to the unique and exotic Thailand in one second.
In the food experience area, the audience can not only eat Thai food stalls such as tom yum soup, grilled squid and other Thai food stalls and unique fruits, but also experience various interesting and fun challenges, such as the Thai weird blind box challenge, Thai vocabulary limited time memory challenge, Thai sour lemon challenge... let the audience enjoy a variety of eating, drinking and having fun activities, and gain a Thai travel on the tip of their tongue.
In the cultural experience area, users can enjoy more interesting experiences at stalls such as costume photography, Thai desserts, and special painting. All viewers who complete the challenge will receive exclusive stamps. If you collect the designated number, you will have the opportunity to win the music festival Limited-edition gift packs leave precious memories for this exotic “music journey”.
3. The Tencel Group Red Bull brand pop-up store was opened on site to support the music festival. BUFF
This Taihai Music Festival also has a Tencel Group Red Bull brand pop-up store. As the founder and trademark holder of the global Red Bull brand Someone, Tencel Group Red Bull has multiple brands and multiple product lines. The classic flavor Red Bull® vitamin flavored beverage is the flavored beverage with the widest audience, helping every young person to make breakthroughs and not set limits on their own life. Another
0 candy-flavored Red Bull® vitamin energy drink supports their courage to try and explore through its unique zero-sugar and zero-burden formula and fresher taste.
At the event, Tencel Group’s first bottled Red Bull was unveiled - Red Bull® energy drink. This product contains multi-nutrient elements, can provide more energy support, is easy to carry, and can be taken anywhere.
The pop-up store has multiple areas such as a game interactive area, a tasting area, and a brand wall. Users can participate in the pop-up interactive challenge and have the opportunity to enjoy a special product tasting experience. This pop-up store features a rich product experience , interactive gameplay, successfully attracting the audience to participate, and have endless fun.
For online fans who cannot make it to the Thai Hi Music Festival, the Red Bull brand of Tencel Group has designed a fun online game inspired by Thai style, and invites lucky fans to receive the same peripherals from the Thai Hi Music Festival. You’ll also have a chance to win surprise prizes!
4. Jointly launched with Kuaishou #thisxiataihaispicy# magic watch challenge to accurately reach young people
In order to allow more online audiences to participate in this event, the Red Bull brand of Tencel Group jointly launched with Kuaishou # In this Xiatai Hi Spicy #Challenge, the audience participates in it to unlock the cool styles limited to Tai Hi Music Festival. It uses a simple and magical interactive method to reach the young people. While playing with more users, it realizes two-way communication with the brand. .
This event also invited many celebrities to participate, attracting many fans to participate. At the same time, users who participate in this challenge will also have the opportunity to obtain multiple music festival limited gifts!
5. Online and offline linkage to create a high-play music party to achieve brand rejuvenation marketing
This Taihi Music Festival not only brought wonderful music live to the audience, but also contributed many high-energy stages. Tencel Group Red Bull Hi through different The interactive gameplay and link setting allow online and offline users to gain a different kind of music and cultural surprises. In a way that is closer to consumers' life attitudes, the true spirit of "breaking through and not setting limits" is passed on to participating music players. Every audience member of the festival.
In the future, Tencel Group Red Bull will continue to make efforts to rejuvenate the brand. Through more high-quality products that meet the needs of Chinese consumers and rich marketing activities, it will continue to empower the Red Bull brand while providing consumers with Create new value.
Tencel Group’s classic flavor Red Bull® vitamin flavored drink and 0 candy flavored Red Bull® vitamin energy drink will also continue to support every real person to unlock a better self! Open up new possibilities in life.
