As China’s leader in online music and audio entertainment services and a solid part of Tencent’s digital ecosystem, Tencent Music Entertainment Group (hereinafter referred to as “TME”) also brought the latest technological achievements and development concepts to share, with the theme of In the form of "Lecture + Panoramic Exhibition", we shared and discussed the current development trends of the digital music industry with technical and industry partners.
coincides with 99 Charity Day. As strategic partners of this conference, Tencent Music Entertainment Group and Tencent Music Charity, together with Tencent Charity, jointly present the "Cloud Bay Night·Little Red Flower Concert" special event, inviting Xue Kaiqi and Wang Jingwen 99 Charity Day Love Communication Officers and the Lepu Chorus from Beichuan participated, bringing extraordinary performances and stages.
talks about key issues in digital music and provides insights into new opportunities for the future development of the industry
At the beginning of 2023, AIGC followed the phenomenal popularity of ChatGPT and entered the field of vision of various Internet companies. How to use AIGC to empower music has become one of Tencent Music's core topics. At the "Smart Industry Special - Internet AIGC Application Special" on September 8, Wu Bin, senior director of Tencent Music Tianqin Laboratory, delivered a speech with the theme of "AIGC @Music Entertainment Industry", discussing the technical direction of AIGC-related innovations and music Multiple possibilities for scene applications.
Regarding the popularity of AIGC, Wu Bin believes that in the field of music, in addition to assisting music creation, AIGC technology has also begun to be used to innovate user experience. He said: "As the first platform in the domestic music industry to deploy AIGC fields, QQ Music has realized the first large-scale music poster drawing technology in the music industry by virtue of its in-depth understanding of audio and lyrics and forward-looking insights into user needs. QQ Music actively combines AIGC makes the user experience more personalized, and at the same time, it can also improve the learning efficiency of music lovers. It can be seen that AIGC technology is highly compatible with the music field, and it also expands the industry's imagination space for the combination of AIGC and music."
Tencent Wu Bin, Senior Director of Music Tianqin Lab
Tencent Music and its products have continued to integrate technological innovation into music services, focusing on improving the music listening experience. In May of this year, the QQ Music Galaxy Sound Effects Team and Tencent Music Tianqin Lab jointly created a product sound quality standard for headphones, players and other audio hardware equipment - "Zhenpin Certification", which is also a domestic music streaming platform. For the first time, certification standards are set for audio hardware products. On the afternoon of September 7, at the "Hardware Sub-forum", Cao Shuo, senior technical director of QQ Music Galaxy Sound Effects, delivered a speech titled "Opening the "Galaxy Sound Effects" listening upgrade and creating the first high-quality sound quality certification system in the "Audio, Video and Edge Platform" session. 》keynote speech, sharing the past and present of the "Zhenpin Sound Quality Certification System".
Using technology to create unlimited possibilities for music, cutting-edge technology products have been unveiled
At this year's Tencent Global Digital Ecosystem Conference, digital partners within the Tencent ecosystem and the industry jointly created a 3,000-square-meter interactive exhibition area, allowing guests present to experience "technology + "Scenario" innovation and experience the infinite possibilities brought by the widespread application of digital technology. At the exhibition, Tencent Music Entertainment Group also made a surprise appearance with its representative technology products of QQ Music, Kugou Music, Kuwo Music, and National Karaoke, as well as the latest AIGC results of Tianqin Lab, allowing attendees to intuitively feel the role of TME in music. Innovation in black technology R&D and application.
QQ Music brings the exclusive and first-of-its-kind Zhenpin sound quality series. In the on-site explanation video, the sound quality sound effects such as Zhenpin mastering, Zhenpin sound quality, and Zhenpin panoramic sound are introduced in detail. This series uses AI technology to improve the sound quality and sound effects and restore every sound detail to reach the top level in the industry.At the same time, QQ Music's first-of-its-kind Zhenpin certification has also cooperated with many brands such as Honor, Xiaomi, Edifier, and OnePlus to bring users a high-quality listening experience in the form of "technology + specifications".
Kugou Music showed the latest product just released in July this year - Kugou Music's first Frog Snake Panoramic Sound. According to the on-site demonstration, Viper Panorama is based on 5.1-channel technological innovation, self-developed instrument splitting capabilities and spatial surround mixing technology, and AI restores 5.1 surround sound, bringing an upgrade to the immersive listening experience.
Kuwo Music, which has reached in-depth co-construction cooperation with many car companies, shared the representative research and development results of Kuwo Car Sound Laboratory - vinyl transcribed music, Galaxy sound effects, 5.1 surround sound zone, Hi-Res sound quality , holographic sound scenes, etc. At the same time, KuWo Music also demonstrated technologies such as Dolby Atmos that will be added in the future, using forward-looking technology to provide users with a higher-quality audio-visual experience when traveling.
has been committed to using black music technology to create national karaoke with a new "singing and playing" experience, and brought an upgraded "five-dimensional score" to this exhibition. In addition to comparing with the original singer of the work, the scoring system has added a large number of samples of machine learning, which can not only make objective evaluations from the five dimensions of the user's singing pitch, rhythm, breath, emotion, and technique, but also keep pace with the times. Close to the public's auditory aesthetics, he can also make accurate judgments on individual performances that exceed the basic level.
Tianqin Music Room, which is committed to using AI technology to enhance the music audio-visual experience, brought a demonstration of Tianqin's large model AIGC capabilities, which uses large language and visual model acceleration (MUSELight), visual generation (MUSEAI), speech synthesis (Qin) Industry-leading AIGC technologies such as (language), Al song composition (Qinleqinyun), etc., provide users with a full range of high-quality music audio-visual experience while deeply empowering industry partners.
sings the "Voice of Philanthropy" to help technology and music dreams
On the occasion of the 99 Philanthropy Day, the strategic partners of the 2023 Tencent Global Digital Ecosystem Conference Tencent Music Entertainment Group and Tencent Music Philanthropy join hands with Tencent Philanthropy to present "Yunwan Night· "Little Red Flower Concert" special event. At the event, Tencent Music Entertainment Group also invited the versatile cross-border singer Xue Kaiqi and the new generation of original musician Wang Jingwen to serve as the charity communication officers of 99 Charity Day, and sang the "goodness" movement of technology and music together at the scene.
all-around cross-border singer Sit Kai-chi has always been enthusiastic about public welfare undertakings. As the love communication officer of this year’s 99 Charity Day, Sit Kai-qi jointly launched the technology charity project "Starry Star Youth Reading", using the power of technology to promote young people with her own actions Reading charity, let the fragrance of books accompany young people to grow up together. At the scene, Sit Kai-chi also sang three songs, "Better Me", "Growing Old Together" and "Murong Xue", expressing love through music. Another 99 Charity Day charity communicator, Wang Jingwen, a new generation of original musicians, sang three songs: "Fickle", "At a Glance" and "Talk".
Fiona Xue
Wang Jingwen
Tencent Music also invited a group of special little "musicians" to sing live. They are the "Lepu Children's Choir" composed of children from this year's Lepu Music Space Summer Camp. "Little Red Flower" is childish, cute and moving. These children are from Beichuan, Sichuan. They participated in the Lepu Music Space Summer Camp jointly created by Tencent Music Charity and Chen Yidan Foundation this year. From Beichuan to Shenzhen, spanning thousands of miles, Tencent Music Charity uses singing to let children's music dreams sprout and grow.
In addition, not only music, Tencent Music has also planted a technological seed in the hearts of children. On September 6, children from Lepu Summer Camp came to the interactive exhibition area of this conference, felt the charm of cutting-edge technology, and opened a door to future technology.
In recent years, the digital economy has accelerated its development. Driven by a new round of technological revolution and industrial transformation, the interaction and integration of the digital industry and various industries has entered a new era.For a long time, Tencent Music has continued to serve the music industry, promote the development and exploration of music technology, use its own technological development to consolidate the basic support capabilities for the development of digital music, promote the development of digital music with innovative products and solutions, and continuously achieve new breakthroughs with music. As a bridge, with quality as demand, we promote the release of the goodness of science and technology and promote the blooming of the beauty of science and technology.
In the future, Tencent Music Entertainment Group will continue to use its own strength to develop together with the Tencent ecosystem and partners inside and outside the industry, to help the mutual assistance and integration between music and technology, to provide more services for the development of the industry, and to help the digital economy of the music industry. Development and upgrading.
