The movie market has been sluggish this year.
The big market has been cold from the beginning of the year to the summer season, the Spring Festival file cannot exceed 100 million, and the movies scheduled for March and May have been withdrawn one after another.
I thought it would be the same as before in July, but Zhu Yilong 's " Life Events " took the lead, with a good score of 1.712 billion, which opened a good fortune for the film market in the second half of the year. After
" Mozart in outer space ", " alone on the moon ", " Tomorrow's War ", "New God List: Yang Jian" followed up one after another, which made the market finally heat up, and also let " disappear into the dust " Followed by light.
It is precisely because their fight has given hope to other film companies that the previously withdrawn movies have been put on the Mid-Autumn Festival again.
"Brother, Hello", " There is Her in the World " began to face off again, "Wolf Pack", "I Still Think You Are", "The End of the Sea is the Grassland " also joined this battlefield. The last time the
Mid-Autumn Festival was so lively was in 2020. That year, the Mid-Autumn Festival and the National Day collided, and the two films " Me and My Hometown " and " Jiang Ziya " won 4.4 billion box office.
So the question is, who will be the box office champion of this year's Mid-Autumn Festival in "Hello, Brother", "There Is Her in the World", "Wolf Pack", "I Still Think You Are", and "The End of the Sea is a Prairie".
must be the first to come out on top of "Hello, Brother" starring Happy Twist . Before
, the reputation of happy twist actors really fell again and again, especially the two bad films "'s warm hug " and "Li Mao for the prince" made the audience's patience drop to freezing point.
Fortunately, Happy Twist has launched "Lonely Walking on the Moon", Shen Teng and Ma Li worked together to bring back the reputation of Happy Twist, plus Shen Ma's recent popularity is very high, "Brother, Hello" takes advantage of the momentum , which is good for the box office.
In terms of data, "Hello, Brother" ranks second.
The number of people who want to watch on the dual platforms has exceeded 500,000, Zhang Aijia , Chen Chong , Li Shaohong directed, Zhou Xun , Yi Yang Qianxi participated in "The World Has Her" was about 660,000.
The other three films could hardly see the taillights of "Hello, Brother", and the total number of people who wanted to watch it was barely equal to one-fifth of the number of people who wanted to watch "Hello, Brother". In
, "Hello, Brother" reached 34.8%, and the golden scenes accounted for 39.0%, which is the highest among the five films.
But given the opportunity, "Hello, Brother" can also match the price, with a box office contribution of 44.4%, plus or minus nearly ten percentage points.
and "There's Her in the World" is 2.2%, "Wolf Pack" is 1.5%, "I Still Feel Like You" is -3.7%, and "The End of the Sea is a Prairie" is -3.2%.
This huge gap between positive and negative values is also directly reflected in the box office. All 5 films were released on the first day. Only "Hello, Brother" currently has a box office of over 10 million.
"Bro, Hello" today's box office trend is also higher than the other four films.
Since its release today, the box office has maintained a parabolic upward trend, and industry forecasts are also very optimistic about the film.
is the prime time of the night, after the official start of the Mid-Autumn Festival holiday, the box office estimate of "Hello, Brother" on the first day of its releaseIf it can break through 50 million, it should break through 100 million after a whole day on Saturday.
Although according to the trailer of "Hello, Brother", it is also the mode of "New Difficult Brother Difficulty", which belongs to the same story as "Hello, Li Huanying".
This simple, relaxing, empathy movie is the easiest to ferment in the first three days, and the follow-up will depend on word of mouth, but the word of mouth of Happy Twist has always been guaranteed.
This may be the biggest obstacle to the continuous rise of the box office of "Hello, Brother", but compared with the other four films, "Hello, Brother" can still win the Mid-Autumn Festival champion for its family-friendly attributes. The second seed of
is naturally "There is Her in the World" starring Yi Yang Qianxi.
"There is Her in the World" has a bad fate, and it has been changed several times. Now it has finally been confirmed, but the reputation of this movie has been broken before the movie is released.
Yi Yang Qianxi is the most promising young actor born in the 2000s. Every movie starring him has a box office of more than one billion yuan, and his popularity is also relatively good.
But after the ridicule of "small town being a quiz writer" came out, Yi Yang Qianxi's popularity has completely collapsed. At present, only fans are left to hold on, and the boost to the box office is not as good as before.
Otherwise, with the appeal of Yi Yang Qianxi's billion-dollar box office, it is impossible for "The World Has Her" to break even 10 million on its first day of release, and the industry predicts that the box office is only 144 million.
But the skinny camel is bigger than the horse, Yi Yang Qianxi's fan base is still relatively large.
"There is Her in the World" has 660,000 people who want to watch it on both platforms, ranking first among the five films, and it is also much higher than other films in terms of topic heat. The proportion of
in the hands of men and women is 15.8%: 84.2%, and the audience is mainly under the age of 24, accounting for 61.5%, and most of the current movie audiences are mainly young people, so "There is Her in the World" is very likely to overtake.
is just that the audience of "The World Has Her" is easily limited.
is a film from a female perspective. The director, screenwriter, and actors are all female-dominated. It will inevitably reject a large portion of male audiences and be less friendly to them.
and "There is Her in the World" will have the style of a literary film under the guides of Zhang Aijia and Chen Chong, which has a natural threshold for audiences who want to relax in the theater and pursue a sense of ritual.
From this point of view, "There Is Her" must rely on the story to win a city at the box office. After all, it does not have "Hello, Brother". Even if the story is not good, at least it has the advantage of laughing.
Except for "Hello, Brother" and "There Is Her in the World", the other three films are not strictly seeded.
They are the players who play the qualifying matches together, and whoever comes up with word-of-mouth and running water like "Hidden in the Dust" is the big winner.
After all, "Wolf Pack", "I Still Think You Are" and "The End of the Sea is a Prairie" are only 29.5% of the total, which is far from "Hello, Brother".
Judging from the first wave of word of mouth released so far, "Wolf Pack" basically collapsed. Everyone's comments on
are that if this lineup is given to , Lin Chaoxian and may be amazing, but an unknown director shoots it. It was originally a theater movie, but it has become a visual sense of the Internet.
What's more critical is that the movie was released beforeThe initial publicity method was a bit insulting to the audience. If you don't watch "Wolf Pack", it means that you have used all the soft words. In the end, the box office is estimated to be 30 to 40 million to the top.
"Still Feeling You Are" is the only pure romance film among the 5 mid-autumn films. The score of
has been released so far, with a score of 7.9, which is second only to "Hidden in the Dust".
However, due to the bad influence of "Tomorrow's War", as a Hong Kong film "Still Feeling Hello" will be affected more or less by this, but "Still Feeling Hello" has a dark horse attribute and is optimistic about becoming a Mid-Autumn Festival box office. third.
As for the main theme movie of Bona Films , the situation of "The End of the Sea is the Prairie" starring Youth League Ding Chengxin is not so optimistic. The
movie was hyped frequently during the shooting stage. After its release, various hot searches bombed, but the audience's preferred movie is still not "The End of the Sea is the Grassland".
No matter in terms of data or box office, "The End of the Sea is a Grassland" has no advantages, but in terms of scoring, it is already very powerful for a domestic film to have a score of 7.9.
It's a pity that most of the movies that make people cry in theaters are hard to compete with movies that make people laugh. This is also the biggest disadvantage of "The End of the Sea is a Prairie".
However, judging from the current booming movie market, domestic movies in the second half of the year should be frequent blockbusters.
, you can pay attention to the situation of the National Day file. If the second largest file of the year collapses like the Spring Festival file, then this year's film market can be announced to be closed.
