These artists have terminated their contracts with H&M Nike Adidas, etc.
Dazhong Newspaper · Dazhong Daily Client 2021-03-26 06:34:38
A statement published on the official website of H&M recently stated that they will not interact with any clothing located in Xinjiang. The manufacturing plant cooperates and does not purchase products/raw materials from the region. The statement sparked anger among Chinese netizens. The media found that brands that have made similar remarks include Adidas and Nike. Chinese artists who signed contracts with related brands moved quickly and released statements on social media to cancel all activities with related brands. According to
reporters, there are currently more than 40 artists who have issued a contract statement, and the number is still increasing. These artists are: Huang Xuan , Song Qian, Wang Yibo, Tan Songyun, Bai Jingting, Ouyang Nana, Zhang Yixing , Yi Yang Qianxi, Yang Mi, Di Lieba, Yang Ying, Wang Jiaer, Peng Yuyan, Ren Min, Eason Chan, Janine Zhang, Jin Chen, Xiang Zuo, Ni Ni, Wang Yuan, Lei Jiayin, Yang Yang, Liu Haoran, Li Xian, Nazha, Xu Guanghan, Liu Wen, Liu Yuxin, Zhang Zifeng , Meng Meiqi, William Chan, Zhou Dongyu, Tan Songyun, Li Zhenning, Chen Linong, Liu Yifei, Angelababy, Lamu Yoko, Qiu Tian, Song Yanfei, etc.
H&M was the first brand to encounter a boycott, and Song Qian and Huang Xuan were also the first stars to announce the termination of the contract.
Adidas has a large number of co-artists, and more than a dozen artists have announced their termination.
These artists and Nike, Converse , Uniqlo, PUMA, CK, NB, TH announced their termination.
Many netizens are concerned that if these artists unilaterally terminate their contracts with these brands, do they need to pay liquidated damages? According to analysis by lawyers, the specifics depend on the terms of the contract and the severity of the brand’s behavior, and cannot be generalized. For example, if the endorsement contract between the celebrity and the brand party, there is "Party A (brand party) if party B (artist party) has politically sensitive behavior during the endorsement period of party B (artist party), reaching the level of XX (such as being accused by XX official media), etc. , Then Party B (artist party) has the right to unilaterally terminate this endorsement contract without being liable for breach of contract.” Then, the star can exercise the right of unilateral termination of the contract to terminate the contract without paying liquidated damages.
The tide of artist termination is still continuing to ferment. The Chinese market is huge. Chinese consumers cherish the dignity of the country and the nation. If someone harms this dignity, Chinese consumers will not agree to it and will naturally make their own choices.
(Reporter Sun Xiuling, Dazhong Daily client report)
