Dressing up in Hanfu, drinking wine in a meandering stream, drawing lots and praying... How many possibilities are there for this young generation’s weekend?
The exciting and popular citywalk, leisurely and beautiful camping and Frisbee games, indoor rock climbing... every weekend when the blood is fully restored, young people always have various exciting ways to play. This time, Youku's new marketing IP "Weekend Escape Plan" will join hands with PepsiCo to excite young people's weekends and create an immersive weekend Chinese style experience check-in activity - "Sign on the Escape". From September 2nd to September 3rd, at Beijing THE BOX Chaowai｜Xiaopo Theater of Youth Power Center, feel the spark of the collision of national style and trend!
As the first landing site of Youku’s “Weekend Escape Plan” marketing IP, it closely follows the weekend travel trends of young people and uses Youku’s popular cultural variety show “Wanjuan Fengya Ji” as the source of inspiration to create a unique Chinese style. The hotel has moved into the new fashion center of Beijing, providing a new travel solution for young people on weekends. Dressed in Hanfu, you can dream back to ancient times and experience the unique elegance of the curved water cup.
The Qu Shui Shui Shang originated from the ancient Shangsi Festival drinking and banquet custom. People gathered around the water, drinking and composing poems as the wine glasses drifted. This is the leisure culture of ancient Chinese people, and it is also the ancient national style that young people aspire to. Youku and Pepsi Taiqi have brought the famous meandering water drinking scene reproduced in "The Collection of Wanjuan Fengya" into Beijing's new trendy landmark THE BOX, combining ancient elegance with modern weekend trends to create a unique leisure and elegance. romantic.
At the scene, you will step into an immersive ancient style landscape - a giant meandering water cup scroll originating from the show, a trickle of water, blossoming peach blossoms... When you look up, you will see the calligraphy works of the "Sage of Calligraphy" Wang Xizhi, dressed in Hanfu Once you take a seat, this will be a perfect and elegant place for filming.
In the Pepsi Taiqi interactive area, you can not only see the same folding fans, screens, and arrows from the program "Wanjuan Fengya Ji", but also the interactive lottery box "Escape from the Steam and Shangshang" that young people are so "superior" about. If you want to unlock your weekend fortune, why not try to draw a lottery and start the weekend of good luck with a surprise answer!
Whether you are a Hanfu party member who loves traditional culture, or a "new customer" who wants to try out ancient costumes, the on-site Hanfu experience area can make you the number one player in the Hanfu experience. You can choose from traditional costumes from the Wei, Jin, Tang, Song, Ming, and Qing dynasties, paired with ancient props such as oil-paper umbrellas, lanterns, and Taiqi fans, to unlock more check-in possibilities! Share the event or win a lottery, and the exquisite makeup from the ancient times can also appear on your face.
The busy week is over, why not give your body and mind a break on the weekend. Take a citywalk on the go, and Youku’s “Weekend Escape Plan” will bring you a new weekend experience.
The collision between national style and trend is imminent. From September 2nd to September 3rd, we will take a limited trip across time and space at THE BOX Chaowai Plaza in Beijing. We look forward to your "Sign on the Escape"!
