Chinese original music is becoming popular around the world! Kugou Music's overseas hits were reported by CCTV News Channel and selected as the 2023 China International Fair for Trade in Services Global Service Practice Cases and the 2023 Guangdong Province Service Trade Outstanding Cases. Chinese cultural products are accelerating overseas, and Chinese music is one of them. Kugou Music’s self-produced songs, such as the Indonesian version of "Flowers Along the Road", the English version of "Please Say Hello First", the Chinese original version of "Evening Breeze Confession", etc., have been on the music platform charts in Singapore, Malaysia, the Philippines and other countries, and are always played More than 3 billion times.
reported that the Indonesian adaptation of the popular Chinese song "Flowers Along the Road" alone has been broadcast more than 50 million times locally. So why are Kugou Culture’s homemade songs so popular around the world? CCTV News Channel also revealed this one by one.
Music knows no borders. Chinese songs are sung all over the world. In addition to catchy melodies, they are also inseparable from the special skills in music adaptation. According to Karen, the song production supervisor of Kugou’s overseas group, “When making songs, it is very important to understand the preferences of overseas listeners.” “After understanding these core listening preferences, we will focus on controlling the lyrics and arrangement, so that It can not only conform to the local aesthetics, but also impress people." The melody and lyrics of the Indonesian version of the popular Chinese song "Meet Him Later" are deeply loved by the singer Kezia. Kezia said: "I like its melody very much. The story it expresses resonates with Indonesians, so the song is really touching."
In the adaptation process, the most difficult thing is undoubtedly the lyrics translation. "Chinese language is concise and concise, and a short line of lyrics can express a lot of information and emotions. But it is difficult to do it in foreign languages." Karen, the song production supervisor of Kugou Overseas Group, gave a detailed answer: "For example, the song 'Flowers Along the Road', in Chinese The song title only has four words, but if translated into Indonesian, it would be a long paragraph. Therefore, when we were making the Indonesian version of this song, we extracted the core artistic conception of the song. The original song was inspirational. , full of hope, so the Indonesian version is named Mimpi, which means hope."
Of course, song production is only the first step. How to promote it overseas is also the top priority. Monkey, the song promotion staff of Kugou’s overseas group, carried out customized overseas promotion based on the characteristics of the song. “When promoting the Indonesian version of “Flowers Along the Road”, we launched challenges such as cover singing and lip-syncing on the short video platform to drive The song has received more than 1.3 billion views on overseas short video platforms, and the song has also appeared on the Indonesian Talent Show stage."
Kugou Culture not only exports music overseas, but also discovers and supports outstanding new generation overseas musicians. Kezia, the singer of the Indonesian version of "Meet Her Later" mentioned above, is one of them. "After the Chinese adaptation of this song became popular, more listeners got to know me, and I also received many invitations to performances and TV stations." Not only Kezia, but also Indonesian singer Putri Ariani, with the support of Kugou, went from having no representative works to having two hits, "Flowers Along the Road" and "It's All My Blame" Indonesian version. This year, he also appeared on the stage of America's Got Talent and won the award from the President of Indonesia. receive.
According to the "Global Music Report 2022" released by the International Federation of the Phonographic Industry, China has become the fifth largest music market in the world. It is expected that the digital music market revenue will increase to US$2.7 billion in 2027, becoming the fastest growing in the world. music market. Music knows no borders. As the overseas market for music gradually expands, more and more excellent Chinese original music will go abroad and go global in the future.
