As a comprehensive and influential online video platform in China, Youku reached an agreement with its British partner BBC Studio at the "2023 Sino-British Audiovisual Industry Cooperation Dialogue" jointly organized by the State Administration of Radio and Television of China and the British Department of Business and Trade. Cooperate with new documentary content, and will jointly launch the science fiction documentary "Moon Hotel" for the first time, further deepening the partnership between the two parties. Zhu Yanchun, Vice President of Alibaba Entertainment Youku, said that he will continue to expand investment in high-quality Sino-foreign co-produced documentary content to help Chinese culture expand overseas.
Taking this signing as an opportunity, Youku will launch a series of high-quality audio-visual content to allow Chinese traditional culture to "go out", give creative exchanges a more international integration stage, and assume the responsibility of a platform for the dissemination of Chinese culture.
Strongly helps Chinese culture "go global" and creates international integrated exchanges
Recently, the Service Trade Corporation of the Ministry of Commerce announced the "List of Key National Cultural Export Enterprises and Key Projects for 2023-2024", and Youku was successfully selected as the "2023-2024 National Cultural Export List". "Key Cultural Export Enterprise", this is the third consecutive time that Youku has been selected into this list. In recent years, Youku has always been committed to the open exchange and dissemination of high-quality Chinese and foreign content, telling Chinese stories from an international perspective, and introducing the international market to China.
In this new documentary content cooperation signed between the two parties, the science fiction documentary "Moon Hotel" jointly produced by Youku Documentary and BBC Studio uses the Chinese scientist and science fiction writer Wu Ji's "Moon Hotel" as the main plot line, while using the tradition of observational documentaries While telling the story, a large number of special effects techniques are used, and heavyweight stars are invited to participate to tell the story of the Chinese people's dream of landing on the moon and aerospace.
In addition, the two parties will also jointly launch a large number of high-quality BBC documentary content such as "Mammals", a top nature documentary focusing on earth mammals, and the annual BBC Planet series "Earth Pulse III", including the recently aired exclusive For the scientific documentary "Earth", Youku will launch a series of high-quality audio-visual content to allow traditional Chinese culture to "go global" and create a more international integration stage for creative exchanges. Youku will fully undertake the dissemination of Chinese culture on the platform.
The creative concept of Sino-foreign co-production has been upgraded to tell Chinese stories from an international perspective.
In the past, the program more symbolized Chinese elements in the selection of creative topics, such as Chinese giant pandas, the Great Wall of China, etc., but in today's era, the creations have been transformed into domestic and overseas Topics of common concern to achieve collision, resonance and recognition. Based on this, Youku Documentary has focused more on the advancement of the times in its creative concepts in recent years. With the original content of "more based on caring for all mankind", it has jointly developed a series of "breaking circle" humanities programs:
and Netflix jointly produced sports The sports documentary "Sports Planet" has been launched simultaneously in 190 countries and regions around the world, conveying the joy and glory that sports bring to human beings, while paying tribute to the higher, faster, and stronger sports spirit; "Been" jointly produced with National Geographic "Lighted Planet" is a cross-border project jointly completed by an Oscar-nominated director and a Chinese team. It focuses on the destiny of the earth and mankind from a cosmic perspective, and also has more expressions of Chinese scenery and Chinese emotions. It has a high reputation of 9.3 points on the Douban platform; in partnership with Discovery The dessert gourmet documentary "Give You a Little Sweet" was released in many countries in Southeast Asia, presenting rich and diverse dessert stories with interesting dessert themes.
bases its vision on the world. In addition to self-made and co-created content,
also introduces thousands of hours of high-quality content in more than 10 categories including natural sciences, social sciences, humanities and history, lifestyle, and technological innovation in the form of copyright every year.
Empowered by Alibaba Group’s superior technology, the visual artistic effects are shocking and extravagant
With the help of Alibaba Group’s superior technology, Youku Documentary has raised the visual presentation to a new level. Take the science fiction documentary "Moon Hotel" in the preparation process as an example. "Moon Hotel" uses AIGC technology to restore the scenes of the universe and lunar travel, allowing the audience to experience the magnificent scene of the universe immersively; and through more subjective The filmic expression of the lens also allows the audience to gain an AR game-like documentary viewing experience.
continues to promote the integration and innovation of digital technology and high-quality content. It is committed to creating high-quality content consumption experience for users and creating a high-efficiency creative ecosystem for partners. It is also the cultural exchange mission of "telling Chinese stories well". In the future , continue to lead more friends to see the world, we are always on the road.
