Text | Zhai Xiaoqian
“The stars twinkling in the eyes make this summer unforgettable.”
In the midsummer of 2019, the third season of "Tomorrow's Son" once again dominated the entire variety show market and the audience's attention. On the evening of August 24, the crystal era of "Tomorrow's Sons", which burned for a summer, ushered in the "big battle of the strongest label". After more than 3 hours of competition, Zhang Yuqi finally won the title of "the strongest label" and became the center of the stage. The brightest star.
looks back to this season’s "Children of Tomorrow" crystal era. In the current market environment where female solo singers are scarce and the life cycle of female musicians is not favored, the program is based on a diverse music culture, with a focus on original music and music. The original intention of a role model provides a stage for the majority of young girls to realize their self-worth, and also allows this summer and era to see the influence of female power on high-quality youth pop culture.
is an experienced future music role model program. From the first season to the third season, "Sons of Tomorrow" have always insisted on respect for original music and the cherishment of young talents. The difference is that this time it focused its attention on female solo singers, which means the "Crystal Era" of girls who are transparent and shining on the outside and firm and pure on the inside. This time, in "The Son of Tomorrow" and its artist agent and operator, it’s a wow. Yanjun is a brand new journey.
From "he" to "she", let female power become the "luminous body" of the music market
When Zhang Yuqi stood on the stage of the "strongest label", the first female in the Crystal Age of "Tomorrow's Son" was born in three seasons The strongest label. Under the spotlight is the glory of a whole summer, and the more outside the spotlight is the significance of the times brought by this show.
Currently, leading female solo singers in the music industry are scarce, and the market needs further development and supply. "Sons of Tomorrow", which focuses on the creativity of players and hopes to provide a self-expression outlet for talented young people, is doing exactly what it is to find unwilling people to deliver fresh blood to the industry.
Every season of "Tomorrow's Sons" is self-upgrading and breaking through continuous innovation. In the "Crystal Era", whether it is a comprehensive innovation of the star promotion lineup, the girls are treated from professional, market and general audience perspectives. Latitude cultivation; the game rules have been subversively reformed, and the two major tracks, START and RESTART, and "the only strongest label" are used to gather strength to stimulate the inner creativity of the girls. They are purifying and training them to transition to qualified artists. More importantly, the Crystal Age of "Children of Tomorrow" has a brand new "values": focus on women, cultivate girls' independent and upward personality as the underlying logic, and promote them to realize their self-worth. Zhang Yuqi is the best example.
, you can see that since participating in the show, the girls of "Tomorrow’s Sons" have been constantly making surprises on the stage with their outstanding original strength and their own characteristics. Zhang Yuqi has also relied on her own strength and potential in the "Crystal "The charts" occupy the top of the list with their accumulated accumulation, and the light spots on their bodies also represent the power of women in the new era, especially solo female singers. The strong and hardworking Zhang Yuqi ascended to the position of the strongest label, which not only maximized the value of solo female singers, but also injected fresh energy into the market.
"Grow wantonly and love endlessly." The girls have been showing up the growth attitude that women in the new era should have along the way. What flashes in their bodies is the persistence of the spirit of "example" by "Children of Tomorrow", which is also a wow! The pursuit of change.
Focusing on music and love, the thinking and behavior of the crystal age of "Sons of Tomorrow"
is the origin of the birth of the crystal era of "Sons of Tomorrow", and it is also the original intention that will never forget.
set the timeline back to the "Night of the Nine Preparatory Labels", which was also the first live broadcast mode of "Tomorrow's Son" in the Crystal Age, whether it was Zhang Yuqi and the last season's "strongest label" Cai Weize and the Fool and Idiot Band The "Silly White Sweet" combination, the collaboration between Wang Zihui and Liao Juntao, the first season of "Son of Tomorrow", "Speak the Word", or R1SE Zhou Zhennan and Veegee's collaborative interpretation of the original work "Giant Ant", and R1SE Zhao Lei and Feng Xiyao "immortalThe "vocal" group all showed a more diverse and three-dimensional musical appearance on this stage. With the help of "Tomorrow's Family" and the R1SE brothers, the girls showed excellent conditions. And the mutual help and common progress of the three seasons of music role models, isn’t it the continuation and continuation of original music among musicians, and the inheritance and transmission of the spirit of outstanding role models among young people?
"This is a serious music making, Take the talent seriously and take the original program seriously. We are also serious about making music role models, but role models don’t mean you’re good-looking. role models need to be tempered. "As Long Danni said, as the fan economy enters the 2.0 era, the relationship between fans and role models has also been upgraded from lookups to guardians and followers. Today’s role models are undoubtedly more intrinsically spiritual. Wow, haha. It is well versed, but what it wants to emphasize is more than just looking for role models. Compared with the previous two seasons, the Crystal Age of "Tomorrow's Sons" has further opened up the pattern and vision in terms of musical attitudes and expressions, focusing more on the current young women. For the mentality of dreams and the state of struggle. Zhang Yuqi, who is like a “free body”, insists on being her own Hong Yinuo, BY2, who starts again and does not give up, Feng Xiyao, who has a sense of contrast with his mental intelligence, and no Ye Yuhan, who has lost a keen sense of life...
In the process of chasing dreams, they constantly seek out external stimuli to enhance their learning power. They are constantly introspecting, advancing, challenging, and competing with themselves eventually become This kind of "looking for power outwards, creating role models inward", and not being bound by a single "model" definition, is more able to impress others, resonate with young people, and generate stronger Model power.
"I think the most attractive part is that they want to find the next best girl. "One of the star promoters, Stefanie Sun, originally said this in the pilot film.
Music is the boat, role model is the sail, wow, wow, wow, open up the entertainment industry, new imagination
what kind of music model is needed in the future market? Wow! Wow, thinking about this problem is directly reflected in its exploration and layout of the music market.
"We put the platform here, not subjectively picking them, but letting them grow freely. What we have to do is to create interesting things in the platform, let all souls collide, let all works emit sound, and let all characters carrying souls and works produce chemical reactions and charm. "Wow Chiw Wah President Long Danni's logical interpretation of "Tomorrow's Sons" briefly and directly summarizes Wah Chiw Wah's attitude towards high-quality artists and original music. First of all,
does not set limits on talents and does not use role models as a framework. Recalling the young people who stepped out of the stage of "Tomorrow's Sons", Mao Buyi, Ma Boqian, Zhao Tianyu, Cai Weize, Tian Yi, Si Wai Ge, Zhang Yuqi, Hong Yinuo, etc., are all talking about music with their voices. The love of music. And wow, who is always protecting their personalities and love of music, to maximize their potential without setting limits. Of course, in addition to maintaining the love for music, it represents the creativity of youth groups in the new era The future music role model with vitality should also have more unique individuals and musical expressions that can represent this era.
Take the "strongest label" in the first season of "Tomorrow's Sons" as an example. After his debut, The first original solo album "An Ordinary Day" went online for 5 months, and it was the champion of NetEase Cloud Music Sales Chart. After that, it has produced film and television songs such as "Not Dye" and "Wrangler City", and passed the "Singer "", "Masked Singer", "I Am a Singer" and other variety shows have shown good music strength, and have attracted attention and praise. They have become cross-border artists in various fields of music, variety shows, and film and television. 》The post of a star official in the Crystal Age also allowed the public to further see his growth. In Mao Buyi's body, Haw Haw not only gave him ample room for display, but also excavated and enlarged his unique and clear "poet" Temperament" has built him into a "civilian superstar" with great healing power. For Cai Weize, who won the "strongest label" in the second season of "Sons of Tomorrow" with a value of 1422098 decibels, he is in line with Mao in music development. Not easy is two completely different routes. Based on Cai Weize and the band Fool and BaiStupid independence, what Ha Ha Hao is doing is to maximize its musical potential while preserving its own characteristics. The established and operated route mainly revolves around music festivals and live house tours.
"We will not let him do variety shows, because it does not match their tonality, so doing it may make a lot of money, but it is not necessary." It is with this support and respect that we always remain independent and adapt. The mainstream Cai Weize and "Silly White"'s first digital album "Night Long Dreams" continue to dominate the new Asian song charts; almost every show has been sold out quickly since the tour ticket opened. Late night tickets for Beijing Station sold out in 15 seconds, and VIP tickets were 25 Sold out in seconds; five cities late night tickets and VIP tickets sold out in one minute; live houses that unleash the initial power of live music are full. Their former indie band brings more market possibilities.
If insisting on music role models and releasing the value of musicians is familiar to Ha Ha Ha Ha, then what is even more rare is his pious attitude towards original music. The three strongest labels born on the stage of
"Children of Tomorrow" are all original singers, which shows that the program has always placed music and originality in the most prominent position. There were a total of 98 original songs in the first season, 87 in the second season, and 65 in the third season, including 25 adaptations from the third quiz. Whether it’s the first season of Mao’s "Sorrow", Liao Juntao’s "Who", Cai Weize’s "5:10 am" in the second season, Wen Zhaojie’s "Breath", or the third season of Zhang Yuqi’s "Answer" , Ye Yuhan's "Mystery of the New World", Li Zelong's "Wayward"... Since the end of the first two seasons, the number of original music works of tomorrow's artists in operation has reached 58. A group of young people presented the power of original music with the most sincere voices, and also revealed the power of original music role models.
It is worth noting that the persistence of wow is not limited to "Tomorrow's Son". In the Rocket Girl 101 music market it operates, the sales of group albums exceeded 20 million, and the QQ Music Digital Albums chart ranked 4th. The number of OSTs for group members’ film and television dramas reached 27, and 3 concerts with 10,000 people were also full.
takes over R1SE of Rocket Girl 101. The first digital album created a new double gold record for QQ Music in 9 seconds, reached double diamond record registration certification in 3 minutes and 42 seconds, and the current sales amount has exceeded 27 million yuan, becoming the second in the TME history list The name is also the best performance of domestic market group music in recent years. Not only that, the OST market for popular film and television dramas such as "Full-time Master", "Shanghai Fortress", and the animated version of "The Master of Magic" is also flooded with them.
In addition, the market layout based on music content, besides the release of artists' works and music variety shows, the cooperation and customization of film and television OST are also very rich. Rocket Girl 101, R1SE, Mao Buyi, Cai Weize, Liao Juntao, Zhang Yinghao and many other artists have participated in the OST cooperation of major popular film and television IPs, and produced their own drama "Oh! The OSTs of "My Emperor" and "Xtreme 17" are also all derived from artists' original music and the company's production and adaptation. According to statistics, in the more than two years since the establishment of Wah Haw, a total of 123 music works have been independently released, and artists have participated in 61 film and television OST works, including 63 original songs. Wah Haw has a broad perspective on the music layout. It can be seen.
Obviously, under the long-term and precise operation of wow, "Sons of Tomorrow" can no longer be simply summarized by a program. It has become a lively and powerful brand IP that continues to input fresh blood into the music industry. Take up the responsibility of positively leading more young people. Similarly, with the development of idol groups, male solo music idols and the current female solo music market, whether it is "Tomorrow's Family", Rocket Girl 101 or R1SE, from artist original music works and albums to film and television OSTs, concerts... Wow, wow, the persistence in music production and the music market, as well as the correct concept of artist operation and training, continue to create more imagination for the market.
In the age when content is king and originality is the foundation, with firm positive pursuit and keen music judgment, wow haw wow promotes the development of the music artist industry with unlimited courage, respecting and treating every young person as treasure. Today, the "Crystal Age" has come to an end. How can Zhang Yuqi, the first strongest female label, under the joint operation of Ha Ha Ha Ha and Tencent Video, give full play to the music energy and bring more possibilities to the future music market? It can be seen.
