On September 1, 2023, the 2024 Tencent Video V Vision Conference was held in Shanghai. As the content market has fully entered the development stage of improving quality and efficiency, users' demand for content has become increasingly extreme. Based on insights into content production and user emotions, Han Zhijie, vice president of Tencent Online Video, proposed the annual theme of Tencent Variety Show - "Extreme, vigorous and prosperous".
"While emotional value serves as the driving force for creation, reality also brings strong vitality to the content." Han Zhijie explained in detail the content layout of Tencent Video variety shows, documentaries and sports from two major dimensions: On the one hand, it will continue Provide users with "ultimate emotional value" through good content; on the other hand, it is driven by "ultimate reality" to record more precious and passionate famous scenes. The new content layout demonstrates the market-leading value of Tencent Video, which has smoothly traveled through the cycle, and its mission of using good content to respond to user needs and convey the cultural spirit of the times.
Extreme emotional value + extreme reality, Tencent Video variety shows are growing at their best
As variety shows increasingly become a necessity in public life, their content not only needs to provide users with entertainment value, but also has a positive aesthetic and value orientation, and is also a way to connect with users emotionally. Base. Faced with users' increasing demands for emotional value, Han Zhijie proposed at the meeting that he would resonate with users through five major sections: joyful decompression, music stage, self-projection, real relationships, and real passion, and provide ultimate and authentic content. Respond to user needs.
In order to continue to bring ultimate happiness and laughter to users, in the "Happy Decompression" section, the new hit IP "Let's Go", which focuses on Shen Teng and his friends' happy outings and frequently creates data records, will The second season is launched; the fourth season of "Hahahahahaha" will inject fresh blood into the Wuha Group, and will also go abroad to encounter more joy and excitement. At the same time, Tencent Variety Show will team up with Miwei Media to create a new comedy program "Happy Wonderful Night", integrating annual emotional themes and diverse comedy forms to create a comedy party, bringing users the first ultimate happy experience in 2024; Another new variety show, "Project Overtime", will use real events of collective memories and collective emotions as the background, allowing the past phenomenal events to collide with current pop culture, giving young people a fresh and retro experience; in addition, the third The original production team of Running Man Season 1 will gather to create a new program "Stick to the End"; new programs such as "An Interesting Yard - The Adventures of Qingdao Liyuan" and "Let's Start the Treasure Hunt" led by Huang Bo will also provide users and the market with Bringing a new ultimate decompression experience.
"Let's Go Now 2", "Wonderful Night", "Stick to the End", "Start the Treasure Hunt" and other programs bring the ultimate joy and decompression experience
Compared with the "Happy Decompression" section that brings users the ultimate happiness, the "Music Stage" brings It is the ultimate aesthetic experience. As the only music variety show to reach the top spot in 2023, "Stage 2024" will continue to use the music stage to connect the stage of life, connect the emotional resonance of the public, and give more young people the opportunity to present their ultimate works; also focusing on the future, There is also "New Rap Era" brought by Yan Min's team. The program will open a new rap era with new rap faces and stories from a new perspective; "Run to!" "Ten Thousand People Live" will open the most authentic music market experiment, expressing the rock attitude unique to young people in Asia; "Are you a singer?" " will break the barriers between long and short videos, allowing singers native to the short video platform to face a reverse strength challenge without filters, no editing, and no beauty; at the same time, the classic IP that has created a huge topic, " "Actors Please Take Your Place" will also return for its third season, hoping to become a two-way platform for actors and audiences.
"Stage 2024" "New Rap Era" "Run to!" Thousands of People Live to Witness the Charm of the Music Stage
As more and more users see and resonate with themselves in romance and workplace variety shows, the ultimate emotional value behind this "self-projection" cannot be ignored.As two major IPs that work together to lift the ceiling of the romance drama market, "Heartbeat Signal 7" and "Half Lovers 3" will continue to capture and present the life and love attitudes of contemporary young people and mature men and women; the new program "Battle of Love" will Try more new possibilities, set your sights on the group of preparatory couples, and face external challenges and emotional scrutiny with a more solid intimate relationship. A high-quality IP that is firmly at the top of the workplace track, "Exciting Offer 5" will return and once again focus on the legal industry, telling a new story based on the concept of the legal workplace in the Greater Bay Area; the new IP "Tear off your resume to apply for a job" The subversive choice is not to read resumes, and through a job search survival challenge, it will create the most realistic and exciting job search drama in 2024; the new social experimental variety show "Me and Us" sensitively captures the common social emotion of "social fear", Use 21 days to explore more possibilities in social relationships.
"Heartbeat Signal", "Half-cooked Lovers", "Battle of Hot Love" and "Tear Up Your Resume to Find a Job" bring about self-projection in love and the workplace
On the basis of providing emotional value, the "authenticity" experience of the content is also It has always influenced users’ evaluation standards. In the dimension of "ultimate reality", the two major sections of real relationships and real passion will lead users to experience abundant and ultimate vitality through a series of real displays bound by original relationships, as well as the vigorous vitality driven by hormones and dopamine.
The real relationships between characters can always penetrate people's hearts with enough real power. In the "Real Relationship" section, "Fifty Kilometers Peach Blossoms", which can contribute many famous social scenes every season, has become an evergreen and unique variety show IP that is often watched by the public. Next year, it will change from program rules, guests The lineup and life scenes have been upgraded, and the trend of "Wuxue" has been revived; "Extraordinary Partner", which also focuses on acquaintance games, will also use the ultimate original relationship as the cutting edge, traveling across multiple countries to compete around the world, and witness multiple groups of guests sharing their love with each other. To win an extraordinary journey; at the same time, "I Want to Go Somewhere", composed of well-known artist families and native friends, will complete a series of romances with Sino-French cultural exchanges as the core in the 60th anniversary of the establishment of diplomatic relations between China and France and the year of the Paris Olympics. Invite tasks to show the cultural exchanges and charm of China and France.
"Fifty Kilometers Taohuawu 4", "Extraordinary Partner" and "I Want to Go Somewhere" show the bonds of real relationships
In addition to the original relationship that catalyzes famous scenes, the "real passion" driven by hormones and dopamine is also another pure thing for users And intuitive emotional outlets are also the new hard-core survival content areas that Tencent Variety Show will focus on next. Among the old faces are "Fighting to the Top", which has proven itself to be popular with the public for two consecutive seasons. Among the new faces are Yan Min, the director who is best at drama reality shows, and Gao Ang, the art director of "The Wandering Earth", who co-operated and Donnie Yen accompanied him throughout the whole process. "I Can 47" will bring together 47 of the best physically and mentally strong people from all walks of life to challenge the ultimate desperate situation of
6 humans in a living space of 710,000 square meters, and create 20 episodes of a cool drama-style variety show with 24-hour non-stop recording. , witnessing the birth of the strongest team of the year; "Super Combat Team" will invite 30 sea, land and air special forces to try to use the theme of competition + military to create a real-life version of the hot-blooded hormone battle with real and passionate brutal competition. Wolf; In addition, the all-star competitive game reality show "Are You Ready?" ", will bring a large-scale team building comparable to the end of the year ceremony in the entertainment industry. "Female Fighters on the Surface", which has gathered 60 female guests from different generations and industries, will also embark on ten days and ten nights of wilderness war... many hard-core programs ready.
"I Can 47", "Super Force" and "Are You Ready?" 》"Female Fighter on the Surface" ignites real passion
In the process of the development of variety shows, from the content attribute of entertainment and decompression to paying attention to social hot spots, inheriting cultural connotations and promoting international cultural exchanges, it has become one of the forms of entertainment content with the widest coverage of the population. , variety shows are also an important carrier to convey the cultural spirit of the times. Tencent Variety Show continues to work with partners to produce high-quality content and pursue excellence, creating a virtuous cycle of positive communication between the platform, content, users, and the market.
Food, culture, knowledge, Tencent Video documentaries are the ultimate exploration of
variety shows to bring users the ultimate pleasant experience. In terms of culture, Tencent Video will also continue to bring high value-added documentaries that are the ultimate exploration, from food culture, Chinese culture, humanities Dimensions such as knowledge lead users to open a wider world and provide more certainty for life.
"Food" is the benchmark for Tencent video documentaries. The most influential classic IP "Flavour World
5" returns and will start a new fragrance journey with "spice" as the protagonist; the newly created "My Food Guide" It will follow the perspective of director Chen Xiaoqing, who is known as "the man who eats best in China", across mountains, lakes, seas and city streets to explore diverse and extreme food stories; combining rural revitalization and sour food, "Little Sour Village" will focus on the sense of taste Interpret the relationship between people, food, land and nature.
The fifth season of "Flavour World" and "My Food Guide" tell about food culture
In the Chinese culture section, Tencent Video Documentary "Potala Palace", which took many years to create, will be launched soon. From this unique
Taking the architecture of the Second World as the starting point, it will bring a modern biography with aesthetic style, character arc, and philosophical feelings; at the same time, China's first humanistic documentary "Looking for Color China" using traditional colors as the carrier will lead everyone Explore the genes of Chinese aesthetic culture.
"Potala Palace" and "Searching for Colors in China" explore Chinese culture
Different documentary themes can bring different thoughts and gains to the audience. In the humanities and intellectual section, programs such as "Thirteen Invitations 8", "Rush Times 2", "Young Science and Technology Workers Life Research Institute" and other programs will continue to show users different individual samples and provide certain
research on life; "Explaining the Gap", with philosopher Chen Jiaying as the guide, will showcase the rich spiritual activities and interesting daily lives among thinkers; "Above the Fields" will visit nearly a hundred villages in China over two years and will bring immersive field observation records.
"Thirteen Invitations" Season 8, "Explanation Gap" studies humanistic knowledge
More burning, closer, more extreme, more wins, Tencent Video Sports is extremely enterprising
If variety shows can relieve stress, documentaries can broaden horizons , then watching sports events and participating in sports will be the best way for users to enter another life and experience the world from another perspective. Han Zhijie proposed "more burning, closer, more extreme, more wins" as the future development theme of Tencent Video Sports Track. Facing the year of competition in 2024, in terms of copyright resources, content products, user experience, marketing capabilities, etc. Make full preparations in all aspects and spend a good time in sports with extreme enterprising spirit.
Han Zhijie introduced that from this autumn to next year, for sports events such as the FIBA Basketball World Cup, the 19th Asian Games, the new NBA
23-24 season, and the Paris Olympics in July 2024, Tencent Video will integrate content based on years of deep cultivation. Each product line of the platform has its own ecological advantages, capturing users' attention in multiple touch points, multiple paths and multiple scenarios, and bringing users the ultimate "burning" sports feast. In order to achieve a two-way connection between sports and users, in addition to fully broadcasting the ATP World Men's Professional Tennis Tour and the F1 World Formula One Championship, Tencent Sports plans to launch two programs "Light of Dawn" and "Looking for the Underrated Him" , and take advantage of its own brokerage business to bring overseas sports masters closer to Chinese audiences, and also give Chinese sports teenagers more opportunities to enter the international arena.
Tencent Video Sports will be "more exciting, closer, more extreme, and more winning"
Extreme is the common pursuit of content products. For the sports category, "more extreme" also represents a product standard for online viewing. In the future, Tencent Video will focus on the continuous integration of hardware, interaction, and innovation to open up the viewing experience, and fully tap the marketing value of top-level event live broadcasts to the extreme; in terms of offline participation, more offline events and offline activities, It is also continuing to break through the boundaries of user circles. The popular basketball elite event brand "Basketball Storm" has exceeded 100 million online users. In the future, "Tencent Basketball Winter Champions Cup" will bring more basketball weekends to urban users. "Basketball" "Caravan" will also enter rural areas across the country, and NBA focus event live broadcasts will also launch college tours, bringing a more extreme participation experience to offline users.
At the same time, Tencent Video will also grow with its partners with the vision of "multi-win" and "win-win".
's new layout of variety shows, documentaries and sports content demonstrates Tencent Video's continuous breakthrough and enterprising growth posture, as well as its sincerity and determination to accompany and respond to user needs. In 2024, Tencent Video will continue to move forward with ultimate content that is authentic and full of emotional value, continue to respond to users and the market, and thrive together.
