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In a 2018 survey of professional imaginations of the post-95s generation, 54% of people regarded Internet celebrities as their ideal profession. The high proportion is so impressive Speechless.
But when you think about it, it is not uncommon for post-95s generations to have such an idea, because according to their life knowledge, Internet celebrity is indeed a very attractive career.
Who doesn't want to dress beautifully and sit in front of the camera every day, engage in live broadcast work that is not doing business, shaking his fingers to play games, open his mouth to sing and sing, just sit at home, and the money comes from the sky?
What's more, this money is not small.
According to the online celebrity income rankings in 2019, the first-ranked game anchor Saobai is expected to be worth more than 200 million yuan, and the second-ranked fast-hand anchor Erlu has a monthly income of 10 million. Every piece of data is exciting.
The job content is easy, the salary is extremely high, such a job with less work and more money, who can not be tempted?
But are Internet celebrities as easy as we see on the surface?
of course not! The film that Pico is going to introduce today reveals an unknown economic chain behind the Internet celebrity Guangxian. After watching this movie, there are probably many friends who want to become Internet celebrities will retreat. Arrogant.
The name of this documentary is "A Life of the Void", and the Douban score is 7.7.
"Virtual Your Life"丨2018
Desire
Director: Wu Hao
Genre: Documentary
1. The host’s glamorous
The shooting period of "Virtual Life" was mainly concentrated in 2013~2014. At that time, Douyin and Kuaishou had not yet formed, and the live broadcast was still The world of YY, and the two protagonists of the story are the two Internet celebrity anchors who dominate in YY-Shen Man and Lao Li.
Shen Man, his parents divorced since he was a child, and he dropped out of school to work as a nurse in the hospital in his second year of high school. His business father was not doing well in his career. Life like
seems to be gradually sliding into the dark abyss, but everything has completely changed with Shen Man's popularity on the live broadcast platform.
In the female anchor of YY at the time, Shen Man dominated the world with her sweet looks and good singing voice. Every day 15,000 active users brought her more than 10,000 in income, and at her birthday or annual ceremony, she made millions every day.
In this way, the 22-year-old Shen Man suddenly became the pillar of the family, buying a luxury house and feeding the family without a job, from a "nurse" to a star.
Lao Li, born in a rural area, worked as a security guard in a hotel when he first arrived in the city. Later, relying on YY to talk about jokes, he gradually gained popularity and gained fame and fortune.
On the way home from a chartered car, Lao Li proudly taught his success to the driver's brother, and he imagined his life as the "richest man in the village" and was happy.
When he returned home, Lao Li looked like a successful person. He was about to break a bright road in front of his hometown elders.
The two popular anchors of YY, who were born ordinary, but got rid of their grassroots status by live broadcast. They have millions of fans. They are famous and rich, which is enviable.
2. The Vanity Fair behind freelance
at 3 o'clock every afternoon, Shen Man closes the curtains, and Lao Li puts on his headphones to start their live broadcast life. In the
lens, they are always unrestrained, laughing and swearing depends on their mood, making people see the utopia on the Internet.
Only on the day of the annual festival, you can see the rare anxiety in them.
YY's annual festival is a battlefield for Internet celebrities and fans. Fans can send their favorite Internet celebrities to the throne of popular champions through paid tickets.
This is not just an empty title, but a traffic indicator for the next year. Even if the losers of
are still big cows the day before, they may lose a million passersby the next day.
But in fact, this vote is far from being as simple as the fan economy. When the vote started, there were two other forces entering, one is a consortium and the other is a union. The
consortium, as the name suggests, is the local tyrants who are not easy to give rewards. They can make one or two hundred thousand, or even millions.one's gift.
They are the mainstay of voting.
But the more influential consortium is the union. The
union is equivalent to a brokerage company.
They invest money in Internet celebrities to help them increase popularity, and then draw the corresponding share.
At the 2013 annual ceremony, Shen Man successfully won the championship, but in 2014, before the end of the game, she announced that she would give up and prevent the union from continuing to invest money to her, because the union behind the opponent was "Benshan Media". The union continues to invest money, and will eventually burden itself with huge debts because of losing to its opponents.
This PK is a battle between fans on the face of it, but in fact it is far more simple than you think.
3. The anxiety of internet celebrities
In addition to worrying about the pull of capital, internet celebrities also have a lot of other anxieties.
, such as the rumors and abuse
from the piggy bank, facing the rumors, Shen Man scolded and clarified in the live broadcast, but they were of no use. After the live broadcast of
, she removed her disguise, and her words showed through the bleakness of the world.
And Lao Li, because he was reluctant to lose at the annual festival, he was devastated, smashed the car, smashed the house, ran away from home, and his relationship with his wife dropped to a freezing point.
's long-term live broadcast life makes him seriously out of touch with the society. When live broadcasts he is full of passion, and when not live broadcasts he becomes a salted fish lying on the sofa every day.
In 2014, Lao Li once again lost in the annual festival. This time, he was burdened with millions of debts, and finally couldn't help but apologize to the fans in tears on the live broadcast, saying that he had no money. If
is not for this documentary, there are probably many people who think that the career of Internet celebrities is glamorous and free, but all walks of life have their own insincere words, and Internet celebrities are no exception.
Shen Man and Lao Li are both outstanding in the anchor, but the criticism and pressure they endure is probably greater than many ordinary people.
So, if you also want to be an internet celebrity, Pi Ge advises you to understand the industry well before you draw conclusions.
Text/Pippi Film Editor: Zhang Changjin
