On December 18, the topic "Brother Yang needs to give you an accurate answer to whether beef is real" became a hot search topic.
Recently, an Australian grain-fed raw-cut beef roll sold live by Internet celebrity Xiao Yang was questioned for being "wrong with the product." This brand of beef roll from Hubei, known as "original cut beef roll", was sold for 89.9 yuan for 4 pounds in the "Crazy Little Yang Brother" live broadcast room, and was questioned as synthetic meat.
said that they had cooperated with the e-commerce company involved in steak and lamb leg products in April and May. , but no beef rolls have been produced for it. It also stated that it has paid attention to the relevant news, and some consumers have called to inquire about the matter, and is cooperating with the investigation of the relevant departments.
Regarding the price of imported raw-cut beef, the person in charge of the manufacturer said that the current ex-factory price of imported beef is more than 20 yuan per pound, and synthetic beef is cheaper. It is impossible to buy raw-cut imported beef at 89.9 yuan for 4 pounds.
In recent years, with the rise of short video platforms and live broadcast platforms, influencers bringing goods have become a new marketing method. However, this approach also brings some problems, such as false propaganda, product quality issues, etc. Therefore, there are some people or organizations that specialize in cracking down on counterfeit goods brought by internet celebrities.
has many ways to combat counterfeiting, such as inspecting product quality, exposing false propaganda, or safeguarding rights through legal means. These anti-counterfeiting actions play an important role in protecting the rights and interests of consumers and maintaining market order.
However, anti-counterfeiting also faces some difficulties. For example, the identity of the anti-counterfeiters may be questioned, and they may face pressure and counterattack from Internet celebrities or merchants. Therefore, those who fight against counterfeiting need to have enough evidence and courage to effectively fight against counterfeiting.
For consumers, they also need to be cautious when purchasing products sold by Internet celebrities, try to choose reputable Internet celebrities and merchants, and have a certain understanding and judgment of the quality of the products.
