In recent years, the general decline of joint venture cars has become an indisputable fact. Even GAC Toyota had to raise its arms and shout: joint ventures do not represent backwardness.
Faced with the impact of the new energy transformation, joint venture vehicles are slightly lacking in intelligence, fuel efficiency, cost-effectiveness and other dimensions. The "star joint venture cars" that once dominated the market are also finding it difficult to escape the general trend of decline. The
market is developing rapidly, and a new pattern has begun to be established. "Price reduction" has become the main strategy for joint venture brands to maintain sales in order to crawl forward in the increasingly competitive price war and wait for the next turning point.
From the perspective of consumers, it is a pleasure to buy classic models that have been selling well for many years at a 20% or 20% discount. Next, let’s take a look at which joint venture car companies launched price reduction preferential policies in December?
SAIC Volkswagen
SAIC Volkswagen officially announced car purchase preferential policies for the brand’s models on December 4. The news shows that from now until December 31, 2023, you can enjoy comprehensive preferential policies when purchasing Tuang, Lavida, Tuyue, Passat, Tiguan L and other models, with a maximum comprehensive discount of 58,000 yuan.
Among them, the highest comprehensive discount for purchasing Tuang is 58,000 yuan, the highest comprehensive discount for purchasing 2024 Lavida is 30,000 yuan, the highest comprehensive discount for purchasing Tuyue is 38,000 yuan, the highest comprehensive discount for purchasing Passat is 40,000 yuan, and the Tiguan L is starting from 169,900 yuan for a limited time. .
As a traditional fuel brand that has been up and down in the Chinese market for many years, SAIC Volkswagen is also facing the dilemma of transitioning to the new energy era. In terms of sales, SAIC Volkswagen’s cumulative sales in the first 11 months of this year were 1.0723 million vehicles, a year-on-year decrease of 10.59%. Although its ID. series has achieved monthly sales of over 10,000, the growth of the ID. series is far from making up for the sales lost by SAIC Volkswagen in fuel models.
FAW-Volkswagen
Just as December has just entered, FAW-Volkswagen officially announced a limited-time car purchase discount for December. Participating discount models include Bora, Sagitar, Magotan, Tanying, Tange and Tanyue.
Consumers who place orders for designated models before December 17 can participate in the lottery and receive up to 2,912 yuan in red envelopes. Users who purchase cars before December 31 can enjoy policies such as full commercial insurance exemption, purchase tax subsidies, and basic maintenance.
As a joint venture brand of the Volkswagen brand in China, FAW-Volkswagen and SAIC-Volkswagen can be said to share the same fate. Judging from the November sales rankings released by the Passenger Car Association, FAW-Volkswagen has been surpassed by Geely Automobile and squeezed out of the top three positions on the list.
SAIC-GM Chevrolet
As a brand under General Motors that focuses on the mainstream mass market, Chevrolet officially announced a price reduction in December.
From December 1 to December 31, 2023, you can purchase the Chevrolet SUV family with a limited-time discount of up to 60,000. The current price range of the Trailblazer is 194,900-266,900 yuan; the Explorer is 184,900-239,900 yuan. Based on the limited-time maximum discount of 60,000 yuan, the Trailblazer’s discounted price starts at 134,900 yuan, while the Explorer’s discounted price starts at 124,900 yuan.
In fact, Chevrolet has carried out two rounds of price reduction promotions since March this year, with price reductions ranging from 15,000 yuan to 70,000 yuan. It can be seen that Chevrolet's limited-time promotion policy has a tendency to transform into a regular preferential policy. The ultimate reason for
lies in the weak brand appeal. In 2022, Chevrolet's annual sales will be less than 200,000 vehicles; in the first 11 months of this year, Chevrolet's cumulative sales in China were 145,800 vehicles. It can be seen that Chevrolet's downward trend is far from reaching an inflection point.
However, from a consumer's perspective, you can buy a 1.5T medium-sized SUV Explorer for only 124,900 yuan, which does have a certain degree of appeal.
FAW Toyota
FAW Toyota officially announced that from December 1st to December 18th, its Corolla, RAV4 Rongfang, Avalon, Grivia, Crown Lufang, Lingfang, Ruifang, Asia Lion, Yize When limited-time discounts are launched for other models, you can enjoy financial solutions such as a direct purchase tax subsidy of 5,000 yuan, a replacement subsidy of up to 6,000 yuan, and low down payment/0 interest rate.
FAW Toyota did not directly reduce prices, but used subsidies to reduce prices in disguise. However, dealers generally have a certain degree of discounts. Taking the Corolla as an example, the current manufacturer's guide price is between 116,800 and 155,800 yuan, but the starting price at the dealer is 86,800 yuan.
Although from a sales perspective, FAW Toyota's terminal sales in the first half of this year were 373,195 vehicles, achieving a year-on-year growth of 6%. However, facing BYD's squeeze in the same price range, FAW Toyota has to rely on price cuts to improve product cost-effectiveness and maintain market share.
Shenlong Automobile
Shenlong Automobile has also launched corresponding subsidy policies. The specific content of
is: From December 1st to 25th, the new 408 enjoys the brand, tax and insurance; 408X and Versailles C5 Car owners receive free basic maintenance for life; new 508L, new 4008, and 2023 Tianyi enjoy a 10,000 yuan replacement subsidy, a 5,000 yuan additional purchase subsidy, two years of interest-free and a 5,000 yuan insurance subsidy.
As early as March this year, Citroen C6, a subsidiary of Shenlong Motors, started a "price war" with a discount of up to 90,000 yuan, triggering a wave of car buying craze.
However, from a sales perspective, "price reduction in exchange for volume" can only be effective in the short term. If we want to achieve long-term sales growth, DPCA will have to work harder on product strength.
summary:
In an environment where fuel vehicles are generally declining, it is not uncommon for joint venture models to frequently reduce their prices.
For consumers with urgent car needs, it is undoubtedly very cost-effective to buy a classic car at this time. Taking advantage of the price reduction at the end of the year, you can "miss" the car you like and buy it early and enjoy it early; however, the general trend of price reduction in the car market is still there. There is no end, and the "waiting party" will never suffer.
