A few days ago, a few minutes after Xiaomi Auto's official blog went online, the official blog was immediately logged out and showed that it did not exist. In fact, Xiaomi Auto’s official WeChat public account was launched as early as October, and the certification body was Xiaomi Auto Technology Co., Ltd., but interestingly, this account could not be found soon after it went online.
Xiaomi’s successive confusing behavior has made many netizens call it “confused”, but it is an indisputable fact that Xiaomi cars are coming soon. Although it seems that there is no plan to officially open the online official channel, Xiaomi Motors' first model, SU7, has appeared in the previous Ministry of Industry and Information Technology application catalog.
In addition, Xiaomi Motors officials have recently made some related launch promotion and channel deployment actions. For example, you can check the sales-related recruitment information of Xiaomi Auto, including store manager, direct customer sales, new energy vehicle sales manager and other positions.
Relevant sources announced that Xiaomi has internally finalized the official Xiaomi car launch conference on the 28th, which will break down the selling points of the new car in terms of appearance, interior design, control and power performance, as well as smart driving and smart cockpit. In addition, it is reported that Xiaomi will also announce the pre-sale price of the new car at the event. However, Xiaomi officials said that the specific time has not yet been determined. After all, according to Xiaomi's previous plan, the first model should be mass-produced and launched in the first half of 2024. Looking at it now, time is still relatively abundant.
In addition, building a car is undoubtedly a matter that requires a lot of money investment. Although Lei Jun said at the beginning of building a car that Xiaomi was not short of money, the continuous investment did bring certain financial pressure to Xiaomi, but fortunately in the end Xiaomi has overcome many difficulties and its first model is about to be successfully launched.
The most controversial thing at present is the pricing of Xiaomi's first model. In the past two years, many people speculated that the price of the new car might start at 250,000, which would be comparable to Tesla. However, as the launch of the new car approaches, news leaked out that the new car might start at 250,000 yuan. The starting price may be controlled at around 150,000. The author actually prefers a lower starting price, because this will directly affect whether Xiaomi cars can become an instant hit.
