author | Guo Jingyi
On October 3, with the 2022 animation conference held by Youku, so far, except for station B, the release of animation content on the three major video platforms has come to an end.
This year, the three major platforms announced a total of 161 animation works at the relevant conferences, including Tencent Video 100, iQiyi 19, and Youku 42. In today's post-epidemic era, "cost reduction and efficiency enhancement" seems to have become the key word for video platforms and film and television companies. Big Internet companies are also "tightening their belts" to live, but in the animation field they have such a large output. So who is behind this?
We sorted out these 161 animation works and the production companies behind them. Among them, there are 17 animation companies producing 3 or more animation works, so as to further interpret the animation film list released by the three platforms.
"Long-length IP sequel + manga change, new online text change" has become standard for major animation production companies Therefore, in the released film list, the production of sequel animation works accounted for a certain proportion.
Foch Film and Television is the animation production company that has participated in the most production works, with 9 works, among which "Versatile Mage 6", "Star Change 5" and " Perfect World " are sequels, and the others are new works; followed by Ruohong Culture , participated in the production of 8 works, of which the sequel has reached 4, namely "Zhenwu Peak 2", "Jianyu Fengyun 2", "Jiutian Xuandi Jue 3" and "Extreme Dragon God 2".
Xuanji Technology participated in the production of a total of 7 works, including " Devouring the Starry Sky ", "Wu Geng Ji 4", "Qin Shi Mingyue 7" and " Douluo Continent " are all sequels; Baiman Culture produced a total of 6 works, Mainly for its "Xing Xing Ji" IP, which are "Xing Xing Ji Yearly Broadcasting Drama", "Xing Xing Ji: The Great Ape Soul" and "Xing Xing Ji: Mad King", all of which are sequel updates.
Zhongying participated in the production of 7 works in the year, and there are mainly 2 sequels, one is "Youku's "Song of the World" series of Youku's "Shao Ge Universe" series, and the other is continued with Tencent "I am the Great Immortal 3". In addition to
, there are "Fox Fairy Little Matchmaker 11" by Luo Shuihuayuan, "Full-time Master 3" by colored pencils, "Xiong Soldier Company 4" by Chaoshen Pictures, etc.
With the production experience of such long-length IP sequels, it is easier for animation production companies to obtain new projects. Comic adaptations and web text adaptations are the main creative sources of animation works, occupying another major part of animation production companies. .
In addition to 3 sequels, the other 6 new works of Foch Films are all IP adaptations, including the adaptation of the board game Three Kingdoms Killing IP "The Awakening of the Soul", the web IP "Tian Dao" which has been adapted into comics before. "Library", "Starting from the Red Moon", "Anti-God's God", "Sword Spirit Living Together Diary" and the comic adaptation "I Picked Up a Land Attribute".
Xiaoming Taiji has 8 comic platforms including Kanman, Zhiyin Manke, Man Inn, Manga Station, Sa Manga, , Shen Manga, Aiyouman, and Free Manga. There are more than 3,000 exclusive works with full copyright, and comic works on the whole network. There are more than 50,000 titles, including a large number of exclusive head works such as " Fengqi Canglan ", "After 3000 AD", "Shenwu Tianzun", and "Anti God".
In the film list released this time, Xiaoming Taiji, relying on his own advantages in comic IP resources, is responsible for the production of 6 animation works. Except for "Heaven's Forbidden Demons", which is the original animation, the other 5 works are all produced by
. Web text and comic adaptation.
In addition to the 4 sequels of Ruohong Culture, the remaining 4 are also new adaptations, including "The Emperor", "The Strongest Sect of All Ages", "Supreme of All Realms" adapted from the web, and "The Cultivator vs. Super Ability" adapted from the comics ”; In addition to the 3 sequels of Baiman Culture, the IP adaptation of “Peerless Double Pride” accounts for 2, and the other is “Kyushu Misty Lu”, which is an adaptation of a novel.
Luo Shuihuayuan's three IP adaptations are very interesting, "Very Pure and Ambiguous" and "Dragon Race" adapted from web articles, as well as the hot animated version of "Canglan Jue" this summer; two colored pencils The IP adaptations are "Dart Man" and "Dumb House". The original works of these two works have good popularity and reputation.
In general, the sequel to the long-form IP plus the new works such as comics and web texts have become the "standard" of animation production companies.
animation production companies rely on investment to "stand firm"
These animation production companies are the animation suppliers of video playback platforms, and have inseparable links with the three major video platforms. Ali behind Tencent and Youku will invest in some animation production companies to realize the layout of the animation field, and animation production companies will also use this to ensure survival in the volatile market.
There are more than 60 companies involved in the production of Tencent Video's 100 animations, of which more than 15 have Tencent's investment background.
Foch Films has 8 works to be broadcast on Tencent Video, and it is also the animation company with the most works in the animation list released by Tencent Video. This is mainly because Tencent once held 35.60% of the shares of Foch Films through Reading. , the second shareholder of the company; Baiman Culture, which participated in the production of 6 Tencent video animation works, will also be fully acquired by Tencent in 2020.
In the list of animation production companies that have produced 3 or more movies, Tencent has also invested in 9 companies including Luoshui Huayuan, Xuanji Technology, Color Pencil, Chaoshen Pictures, Yuntu Animation, Force Animation, , and Mystery Animation. .
In 2017, Ali once invested in 2:10. In this film list, 2:00 participated in the production of 3 animation works that will be broadcast on Youku video . In addition, 2:00 and Tencent, Wanda , NetEase, B station , etc. also maintain the deep strategic cooperation relationship.
From the data point of view, there are many companies producing less than 3 animation works, and there are more than 60 production companies that have only won 1 animation work. It can be seen that the animation market of the three major video platforms is still fiercely competitive. Well-known animation production companies can win multiple animation works, and it is not known that companies with a small number of production works can receive business outside the film list. Generally speaking, there are still many leading animation companies for the video platform. Quality and quantity Provide works projects.