film and television industry always seems to be linked to high investment, high risk, and high return.
It takes a team of years to form a high-quality film. The filming of the movie " wolf totem " took five years. For the authenticity of the picture, the director did not use special effects, and spent two years specializing in training wolves. But in the end, it earned 697 million yuan at the box office, failing to recover the cost of filming.
Movie "Wolf Totem" stills
The formation of a high-quality film requires a lot of capital accumulation. The masterpiece " Cleopatra ", the movie released in 1963 has a total investment of 44 million US dollars. Considering inflation and price growth, today, this movie is equivalent to an investment of 500 million U.S. dollars. However, the input and output are not proportional. It has become the most loss-making film in film history, with only more than 20 million US dollars in the box office.
movie "Cleopatra" stills
Of course, there are also many big-produced movies that have gained good reputation and high income.
" Titanic " with an investment of more than 200 million US dollars has a global box office of 2.187.5 billion US dollars, ranking third in the global box office. And it was dubbed "one of the greatest films in the history of human cinema" and won 11 Oscars.
"Titanic" classic picture
Then the problem is, if you are an investor, someone invites you to invest in a movie. But after reading the script, actors, and crew, and knowing the director’s qualifications, you find that this is a bad film. How will you react?
You might think that high-investment "big wheel" movies can't grasp the market, and there are occasional rollovers. Isn't it just asking for trouble and making fun of your hard-earned money to invest in this kind of artistically worthless, low-cost, inferior film? The
market is like the endless sea. A huge ship can be overturned. Wouldn't the boat be smashed by the waves?
is actually too narrow to think so. Capital is like a locust, moving with blood. It is not a weird phenomenon to have capital focusing on the shooting of bad movies, but rather a normal phenomenon. Some people shoot bad movies, which means that there is a market for bad movies and money can be made. That's why there is capital investment. Otherwise, how to explain the fact that there are so many bad movies on the market?
In fact, in the United States, there is a film company called "The Asylum" that only shoots bad movies. In the past 13 years, this film company has made 146 films, many of which are the objects of their copycats. Others filmed " Rim of the Pacific ", it filmed " Rim of the Atlantic "; others filmed " Transformers ", it filmed " Transformers "; others released " I am a legend ", it sold " I'm the Ending"... However, the irritating thing is that this copycat film company has never lost money, and each film has earned 50% of its profits.
copycat film
This film company has their unique regulations. The film must be original, low-cost, and short-term investment.
Although their title, poster, genre, and concept are all copied from the original film, the content is completely original. The advantage of this is that they do not have to be afraid of infringement, and then they can freely use their imagination to break through the sky. The absurd plot and the incredible brain-opening refreshed the historical viewing record of online channels and attracted tens of millions of viewers. As a result, the sequel to their most classic original film " shark scroll " was profitable before it was released, and it is still highly sought after in the Cannes film market.
The botched special effects of the movie "Shark Wind" are
. Their investment in each movie is about 200,000 US dollars, and the shooting cycle is also jaw-droppingly short, basically about two weeks. For big Hollywood movies, it's normal to shoot one page of script a day and burn tens of thousands of dollars a day.
Since the bad film was shot, the reason has finally fallen on consumers. As the saying goes, only when there is a market, there will be output. So the new question is coming, why would people watch bad movies? In a bigger direction, why is there such a phenomenon of "bad movies and good box office"?elephant? First of all,
is a vicious marketing method used by film producers to attract consumers to watch by any means.
film marketing is a question from the university.
Tian Ming, deputy general manager of Battlestar Culture Development Co., Ltd., defines the trailer as "the first shot in the marketing war". He believes that it is important that the gun is not sounded beautifully. Whether it is closely related to the plot, the requirements can be less strict.
Battlestar has edited a trailer for the movie "My Youth". This film tells the story of a young man in a small town breaking into the Beijing performing arts circle. According to the general categories, it can be summarized as a niche, literary and artistic film. The trailer packs the film into a youth love story. The
trailer is not the same thing as the original, and even the subject matter can be changed for you. You have no choice but to change a science fiction movie into a romance movie, and a romance movie into a horror movie. It's too late when you enter the theater and find that you have been cheated.
can not only do some tricks on the trailer, but also the actor's publicity is to be cheeky.
For example, ", the sun never sets in the hotel ", the film's online reputation is like a mountain, and the Douban score is only 2.8, which is lower than the lower limit. Not only is the quality of the film poor, but what is even more disgusting is the fraudulent marketing of the film.
is excerpted from Douban film review
film and television blogger "Small Films Say Big Films" in the title "Is this a "scam"? According to the film review, Shen Teng is the reason that attracts most of the audience to the movie theater, compared with the male and female starring actors. However, I never expected that the "fan position" in the poster was second only to the male and female starring Shen Teng in the film. But it was a personal stand, without saying a word during the whole process, playing less than ten minutes, "clearly it is a fraud."
It is very difficult for a person to fall into the pit alone, because this person has eyes, legs and thoughts and will avoid danger by himself. But if there is a huge team in front of this person, they analyze the person's psychology, calculate the person's forward path, dig traps ahead of time, and hide them cleverly. It is difficult for this person not to be led by others.
After talking about film manufacturers, look back at consumers. After all, consumers are the main players in the consumption of bad movies. No matter how evil the marketing methods are, consumers are not at all cold about it, and bad movies have no room to survive. The
movie can express the sympathy of the people and expand the wishes and demands of the public. At present, Chinese films have entered a very weird development model. "Rotten films and good box office" highlight the irrational development problem, which reflects a kind of morbid audience psychology in Chinese society, generally speaking, depression in society. , Impetuous life habits.
The industrial revolution and the advent of the information age have made the estrangement and gaps between people, people and society, and people and nature more and more obvious, causing people to gradually produce indifferent, cold and ruthless emotional experiences. Modern people’s work, The pressure in life has also increased, making people yearn for spiritual comfort and emotional release.
So, Chinese filmmakers tried to use the form of " absurd drama " to narrate life plots, using messy storylines and exaggerated farce elements to create humorous "black humor" or "public jokes". It has largely affected the connotation and quality of Chinese movies, and many "bad movies" are also named, but the "bad" of Chinese movies is more directly reflected in the audience to feel the authenticity of life, and it is also "bad" alone. It is unique and presents the peculiar phenomenon of "the more scolded the more popular".
All in all, bad movies have a reason and space for their existence.
References:
1, "Who is tempting you to watch bad movies" Xue Tian, Yi Xuan
2, "The film company that wins by making bad movies" Qiao Kaikai
3, "Rotten Movies 4, Economics" The Market" Xue Chen
5, "Analysis of the Phenomenon of "Rotten Films Good at the Box Office" in Current Chinese Movies" Hu Xi
Picture source:
network picture
