[ star original column "Eight Claw Entertainment", focusing on surfing the entertainment circle, bringing interesting and interesting gossip in the circle ]
Recently, the Shanghai Changning District Market Supervision and Administration Bureau issued an administrative penalty decision. Meibang (Shanghai) Network Technology Co., Ltd. imposes an administrative penalty. The
penalty decision stated that the company’s anchors’ promotion and introduction of the product "Chupu stop vx beauty instrument" through Taobao live broadcast was sufficient to mislead consumers, and ordered the parties to stop illegal activities and fined 300,000 yuan.
According to the relevant penalty decision, the anchor of the US wristband promoted the home appliance product "Chupu stopvx beauty instrument" through the Taobao live broadcast platform on November 10, 2020. During the live broadcast, the anchor used "full face activation of collagen, lifting and firming, lifting and reducing wrinkles, the effect is very obvious.... After a month, it is equivalent to hitting hot maji once, and the effect is really terrible. Terms such as "very amazing" make misleading commercial publicity for the above products.
The Shanghai Changning District Market Supervision and Administration Bureau believes that there are big differences between the "Chupu Stopvx Beauty Apparatus" and "Thermage" in terms of pricing, product performance, functions, and sustained effects. If the parties compare the two without any basis, it is easy to cause inappropriate associations from the audience, which is enough to mislead consumers.
This product that was once "sell crazy" in the live broadcast of the Internet celebrity anchors claims to have obtained "FDA certification". However, some media pointed out that the FDA will not certify a technology, and the TriPollar brands Stop Eye and Stop Vx are not certified by the FDA at all, so the product is suspected of false promotion.
was subsequently exposed to safety hazards: the temperature was as high as 74 degrees when used, and the risk of burns was high. Since then, the Chupu beauty instrument has been removed from the shelves of JD’s self-operated stores.
also issued a statement in response to this. The company stated that it attaches great importance to it and sincerely accepts it. It has carried out a comprehensive rectification of the issues covered in the notice, improved company regulations, plugged management loopholes, and avoided such incidents from happening again.
Although Li Jiaqi belongs to the US wrist company that exposed the false propaganda this time, many netizens said that the statement only pointed out that it was the false propaganda of its anchors. It may be that other anchors are talking nonsense, so don't let Li Jiaqi be blamed.
But then some netizens moved out Li Jiaqi to promote the product video.
indicated that this was not Li Jiaqi's backing of the company, but the company's backing of Li Jiaqi, because it was the company that was punished.
Wonderful barrage, all on the client side &xe61d;
Although the penalty of 300,000 is only a small number for Li Jiaqi and the company, the "brother with goods" Li Jiaqi also suffered a major but trust crisis. .
Many netizens said: It is terrible, so there is no trust between people?
In addition, Li Jiaqi had also encountered a rollover when he brought a certain non-stick pan on the live broadcast.
was originally the assistant who wanted to demonstrate how the non-stick pan works, but unexpectedly, the assistant beat the eggs and sticks the pan everywhere.
Later, Li Jiaqi took the shovel from his assistant to try to save the field, and emphasized, "It won't stick, it won't be mushy", but the egg is firmly stuck to the bottom of the pot.
This can be regarded as an embarrassing scene of a live rollover.
However, Li Jiaqifang later gave an explanation for this because they used the product incorrectly to cause the pot to stick. And later they demonstrated the fried eggs live again, proving that this non-stick pan is indeed non-sticky.
It is understood that Li Jiaqi had brought more than 500 million yuan in goods during Double Eleven. In the 2020 China's most profitable Internet celebrity rankings, Wei Ya ranked first with 38.6 billion yuan, and Li Jiaqi ranked second with 25.2 billion.
Many Li Jiaqi's old fans said that following Li Jiaqi's recommendation, they will not step on the thunder if they buy with their eyes closed; some people think that nowadays there are too many anchors to carry goods, and they still need to buy rationally.
What do you think about this?
(responsible editor: Shi Yue_NBJS15648)
