Dahe Daily · Dahe Client reporter Zhang Qiao
mentioned "Double 11", which means "save money", but around these two words, it seems that the preferential activities of shopping platforms and merchants have never been straightforward and neat. A set of complicated and difficult "rules of the game" should be assigned to the originally clear and clear purpose of price reduction. Wouldn’t the price reduction be made simple and rude? This year’s "Double 11" discount question, dear, did you get it?
"I didn’t understand it! As long as the price you start this year is about the same as last year, it will do! Full discount coupons are automatically issued by the system. You don’t need to grab them manually. However, you can get a direct reduction in the payment when you pay the down payment during the pre-sale. In addition, various store coupons, check-in red envelopes, share red envelopes, store membership coupons, live room coupons, Full gifts and so on, there is a wave of half-price grabs one hour before the early morning of November 1. This level of complexity is comparable to that of the Mathematical Olympiad! I feel that I have no energy to face the second wave of snap-ups on November 11." Ms. Wang, a 35-year-old Zhengzhou consumer with 14 years of online shopping experience, complained to reporters. Today, "Double 11" is constantly upgrading in terms of consumer product richness and logistics experience, but at the same time, merchants are complicated in terms of preferential conditions and rules. The degree has increased unabated, "making people bald." How can
break through this situation? "Compared with the work done on "Double 11" last year, the price is directly compared, but this year's starting price is really hard to calculate!" Ms. Zhang said, in addition, for products with strict price control, she mainly We will compare this year's gift gift situation with previous years' gift gift situation. Take Hailan Mystery Tmall flagship store as an example. A 150ml essence water valued at 1,100 yuan during the pre-sale on Double 11 last year. The gift contains two 7ml essence creams. This gift alone is almost equal to a value of 800 yuan. It’s a small formal product, and a variety of other gifts are superimposed on it. As far as this item is concerned, last year’s gift was stronger than this year. "Then I might not buy the essence of water this year, but choose The gift package is more powerful."
"Why do you have to stay up late to pay the deposit on Double 11? Because you are sober during the day!" Ms. Gao, a 41-year-old consumer, told reporters that she accidentally stepped on this year. A pit". Ms. Gao said that since most of her skin care products are international first-line brands, before this year, she is most concerned about overseas consumer festivals like the "Black Friday". "I heard from my friends that it is also very cost-effective to buy things in many big-name live broadcast rooms. In addition, due to the impact of the epidemic this year, many tax-included lines for overseas purchases have been suspended. In addition, overseas purchases also have risks such as broken goods. Began to move to domestic shopping platforms." Ms. Gao said that she bought a set of 300 yuan worth of experience gift boxes at a top luxury skin care store on Tmall. It was originally for the repurchase of rights and interests card. The free remark code in the room can enjoy greater discounts, and it conflicts with the discount code of the repurchase rights card. It is equal to my experience pack of 300 that I bought a lonely!"
" mentioned this year's'Double 11' The degree of brain-burning of the discount calculation questions, hehehe, I can’t complain. I don’t feel that it is just to confuse consumers. It is estimated that even some of the anchors who bring goods in the live broadcast room of the merchants will be hoodwinked!" Senior foodie Mr. Kong said that every year 11" He will buy some fast food products. Take Ramen Noodles flagship store as an example. This year’s female anchor in the live broadcast directly wrote down the best discount guide that will be on sale on November 1st on a blank sheet of paper, repeating it over and over again. Say, "But the way some coupons are issued is too inhumane. For example, if you want to get a 199 minus 20 yuan coupon, you must spend 1 point under a fixed link in the live broadcast room to get it, and 299 minus 60 yuan The voucher can only be received after watching the live broadcast for half an hour. Add a cross-store discount of 300 minus 40 yuan, so that consumers can get the best combination discount of 300 minus 120 yuan. Alas, it’s so cumbersome. Why bother!"
Source: Dahe Client Editor: Yu Miao
