today (October 14) the much-anticipated iPhone12 series finally met with us, basically in line with expectations, Apple has brought us four models, all of which have been upgraded across the ages, but the starting price is iPhone12 The mini is much higher than the forecast. The National Bank version reached 5499 yuan, but is the price really high? In my opinion, the card position is actually very accurate.
Looking at the models currently on the market, smart phones are almost becoming a burden on our daily carry in the era of performance and large screens. As long as the flagship model is close to the weight of half a catty, such a heavy body is actually a very obvious defect in the comprehensive experience.
Apple has grasped this demand pain point. When this model is updated, the iPhone 12 mini was launched in a timely manner, with a body weight of 133 grams and a thickness of 7.4mm, bringing the screen size to 5.4 inches. The smallest iPhone SE is thinner and lighter, with a smaller body and a larger screen, which can be said to be a victory for the small-screen party.
iPhone12 mini is consistent with iPhone12 in terms of performance. It uses the latest A14 processor. The screen uses an OLED screen and supports 5G networks. It can be said that although this iPhone model is the most low-end iPhone model, it has no performance. Shrinking, instead of hitting other flagship models on the market, the only shortcoming may be 64GB of memory.
Apple launched the small-screen version of the iPhone12 this time, and also added a new model for it, reflecting Apple's high expectations for its performance in the market. Although the iPhone every year will bring us different surprises, with the explosion of hardware performance, the advantages of the experience are getting smaller and smaller, which makes this year's iPhone2 actually a bit difficult to resist. In the absence of innovation and weakened performance and experience differentiation, it can be said that Apple's comparative alternative strategy this time is to accurately capture specific consumer groups and achieve sales growth.
and Apple's comprehensive update of the iPhone12 appearance is also very challenging for the feel. The too flat frame and tough lines are not very friendly in the grip of the large-screen fuselage. This can be seen in the previous feedback from some media. iPhone12 mini just solves this shortcoming. The small and thin body can be expected to be the best in the iPhone12 series in terms of grip. It is expected to let us return to the classic experience of iPhone5s.
battery capacity of iPhone12 mini is only 2227mAh, which can be said to be somewhat stretched. In fact, Apple has also considered this aspect. The upgraded 5nm TSMC A14 chip will perform better in terms of power consumption. In addition, Apple has also added Smart Data Mode this time, which can intelligently control the iPhone’s For the data connection between 4/5G, the 5G network will only be used when there is big data traffic. Users don’t need to worry about the power of the battery killer 5G. Compared with the domestic flagship machine, the 5G setting must be turned on and the battery will collapse. Hot, such precise control of power consumption plays a decisive role for small batteries like iPhone12 mini. According to Apple, this battery capacity can still maintain the same standby time as the iPhone 11.
Apple claims that this is the world's smallest, thinnest and lightest 5G mobile phone, there is no doubt. The implementation of differentiated competition has a very important strategic significance for Apple's payment market and eye-catching. If market feedback and sales can achieve good results, then it can be expected that domestic manufacturers will follow Apple to launch such small and thin flagships. model.
Although Apple did not compromise the market in terms of price this time, such differentiated products made me shine, perhaps inApple cannot achieve a leap in overall sales, but the iPhone 12 mini may become a new explosive model in the market.
