Fan Bingbing has experienced little success in several commercial activities since his return from the tax turmoil. The rusty "Fan Ye" is also struggling to return to the public eye...
The domestic comeback is too difficult and requires exposure. Fan Bingbing's team tried to change routes. , From doing public welfare to setting up a beauty brand to participating in Hollywood movies did not cause splashes.
When everyone thought she was going to be silent for a while, in August of this year she took over the endorsement of the international beauty brand Guerlain .
This is Fan Bingbing's first luxury brand endorsement after the turmoil in the past two years. With such a high-profile shot, will the Bingbing business be on the rise?
In addition to becoming a big-name spokesperson, Fan Bingbing also ushered in a good thing earlier: successfully reconsidering his name "Fan Bingbing" trademark.
In other words, Fan Bingbing won the State Intellectual Property Office. According to investigations, the Wuxi Meitao Jiayi Film and Television Culture Studio (hereinafter referred to as Wuxi Meitao Studio) invested by Fan Bingbing submitted 546 trademark applications, most of which are similar to the names of Fan Bingbing and his brother Fan Chengcheng. The
text and pinyin trademarks with the names of the siblings have been registered all the time.
seems to be a safe move to register a trademark with the names of himself and his younger brother, but in fact it is not. The "Fan Bingbing" trademark No. 29039357 was rejected by the State Intellectual Property Office.
Wuxi Meitao Studio refused to accept it and filed a lawsuit with the Beijing Intellectual Property Court and sued the State Intellectual Property Office.
In September, the case made new progress.
According to the ruling, the verdict of the case was that Wuxi Meitao Studio won the case and revoked the reply decision of the State Intellectual Property Office to reject Fan Bingbing's application for trademark registration.
This also means that the "Fan Bingbing" trademark applied by Fan Bingbing's studio has been announced for the preliminary review. The successful reconsideration of
indicates that Fan Bingbing's business map will also be expanded. The skin care and beauty brands she founded in the past two years may use this "Fan Bingbing" trademark in the later period.
Many people are not optimistic about Fan Bingbing's comeback. They think that the tax turmoil is always a "high wall" that she can't overcome once again. There is no star effect of the previous "single call", and the commercial value is greatly reduced. Is the trademark she applied for still valuable?
must have! The
trademark is similar to the "barcode" that distinguishes products, marking the source of the products, and a tool for sellers to build brands and attract consumers.
Even if the applicant is just an ordinary person, the trademark is always attributable to the applicant’s intangible wealth, and there is no fixed measurement standard.
In addition, trademarks follow the principle of applying first and using first as a secondary. Registering a trademark in advance can not only prevent businesses from "free-riding" behavior, but also enjoy first-register-first-protection to effectively avoid trademark disputes.
Making trademark planning in advance and registering trademarks early is far more cost-effective and worry-free than protecting rights after the fact. Therefore, whether it is a company or an individual who wants to develop and build a brand, the trademark registration step definitely cannot be saved. (Photo source: China Trademark Network Screenshot and Internet)
