[Today's Economic News reporter Wu Jung-eun] [[Boycott against Japan for 1 year] Uniqlo closed 15 stores, and the boycott is still on sale]
Nono Japan (left) and Uniqlo (right) logo "Korea Companion Sale" 27 weekends, such as ou Island IFC Uniqlo Mall is poisonous. Although there are no customers, the entire multi-storey store is quiet, still making people feel the consequences of resisting Japan's first anniversary. Unlike other fast food restaurants in Europe (such as Zara and Mango) crowded with ``50%&39;&39; sales, the customers of Uniqlo stores are still very few.
When asked, "Have you had many customers in Uniqlo recently?" Mr. A of Ruou Island branch replied "Yes". Employee B, who works at the largest Uniqlo Longshan store near Yongsan Station, said: "There were indeed no customers at the time of the boycott, and it has only recently recovered. However, it cannot be said that this is the same level as before the Japanese boycott." On the 27th of the weekend, the IFC Mall Uniqlo store on Ido Island had very few customers and very few customers. At the UNIQLO checkout counter, customers did not line up as before, but customers appeared steadily at the checkout counter. When I went to the corner of summer dry shirts visited by many male customers, all the popular XL (X-Large) sizes were sold out, while the L (Large) size was almost gone. Practical and inexpensive products still have many customers.
"Brands like Spao and Top 10 seem to be cheaper than Uniqlo, but the quality of clothes is not as good as Uniqlo." Lee Amo, 39, said he lives in Gangseo-gu, Seoul, and he is in a Uniqlo store. Bought a cardigan. I don't think this exists. "
◇ "Boots will not last" South Korea laughed at Uniqlo's "spicy taste" = Uniqlo , which became the biggest target of the Japanese boycott that began on July 2 last year. Since entering the Korean market in 2005, it has developed into annual sales A company with an amount of 1 trillion won and an annual operating profit of 200 billion won for 15 consecutive years, but the dream of defeating the "Korean casual clothing market" is a blow to the boycott. The four corners of the
UNIQLO shirt are XL, the most popular item in L size Most of them were sold out/pictures: A reporter at noon in July 2019. On May 11, Okazaki Takeshi Uniqlo Chief Financial Officer (CFO) stated: “Boycott will not live in Korea. From the announcement of the "start", the flame boycott campaign continued to the "NO Japan = NOUNIQLO" campaign. Uniqlo directly used consumer goods to deal with customers and substitutes (other leisure brands), becoming a symbol of "NO JAPAN", starting in July last year As of November, it was almost impossible to find customers in stores. Some citizens called themselves ``Uniqlo Patrol&39;&39; and checked that there was no one in the store, and those who carried Uniqlo shopping bags could not avoid the glare on the street Glaring. In order to resist the boycott, the sales of FL Korea, which developed the UNIQLO brand in South Korea, set a record of 9.749 billion won, a decline of more than 30% last year. The annual operating profit reached 200 billion won, which translates to a deficit of 1.9 billion won. Uniqlo only 4 stores were closed last year, and this year, due to the impact of e-commerce 19 (COVID-19) overlap, 11 stores were closed this year. As of June this year, the number of stores increased to 186 in 2018 has been reduced to 174.
In order to resist the boycott and the impact of Corona 19, FRL Korea decided to stop domestic sales of Uniqlo’s sister brand Jiyu (GU) in May. Jiyu opened its first store in Korea in September 2018. It doubled its sales in South Korea in two years. In the future, Jiyu decided to sell certain products only through Uniqlo online store.
On the 27th, only a few customers were in Uniqlo IFC shopping mall Ruou Island ( Yuouido)’s checkout counter. ◇Uniqlo will change the store manager. Will there be a “hidden card” (Hidden Card) to overcome Japan’s resistance? = 3In December, Uniqlo appointed Satoshi Hatase as its new CEO. He is the first joint representative of Uniqlo and Uniqlo's first entry into South Korea, and is considered to be the best publicity in the Uniqlo market in the next 8 years. He was also re-appointed as FRL South Korea representative in October 2015, which was his third appointment. He was recruited as a rescue pitcher to overcome Japan's mortgage crisis. After
Hatase's appointment, on June 1, actor representative Jin-jin was suddenly replaced. In April, CEO Pei accidentally sent an email to all employees in an email suggesting plans to lay off employees. Uniqlo employees were shocked by the email sent to the head of the personnel department. Jung Hyun Suk, vice president of Lotte Shopping, was appointed as the new representative.
Okazaki Takeshi’s statement from the chief financial officer of the Japanese headquarters (the boycott of South Korea will not last long) has made a huge contribution to the long-term boycott of UNIQLO. Many people pointed out that sincere apologies and communication are the problem. However, after two formal apologies, Uniqlo avoided any remarks and apologies that might touch anti-Japanese sentiment.
FRL Korea is a company that closed in September. Its annual performance will be settled at the end of August each year, and an audit report will be submitted in December. It was not until December of this year that figures could confirm the impact of the boycott from September 1 last year to August 31 this year.
