cinema to resume work.
According to data from the National Film Specialty Office, the third week of theater re-screening (August 3-August 9), the total box office nationwide was 208 million yuan, compared with 194 million last week, an increase of only 14 million. This is an establishment Based on the increase in theater resumption rate.
Judging from the key weekend box office, the movie market is even more indifferent. On August 9 (Sunday), the national box office was 45.0401 million yuan. The previous week and Sunday, the national box office was 53.051,500 yuan. According to lighthouse data, the number of theaters reopening nationwide increased to 8,224 last Sunday, an increase of 686 theaters. The reason behind
's indifference at the box office is the lack of blockbusters. In the second week of the theater’s resumption of work, the interstellar re-screening directly boosted the market, but the recently released "1917" was not as expected at the box office.
The cold market will greatly increase the pressure on the cash flow of theaters. Many cinema directors told the 21st Century Business Herald that in view of the epidemic prevention requirements, the labor cost must be maintained at a certain amount and the catering cannot be sold, and the operating pressure is very high. "Salary cuts and layoffs are a necessary option, but still at a loss. I hope to survive this period, but how long is this period?" A person in charge of Beijing Film Investment said with emotion. The key to solving the problem lies in the release of blockbuster films. There is good news for this piece. Movies such as " Yao", "Jedi Men 3", "Creed", "Harry Potter and the Sorcerer's Stone" will be released in the near future, which will strongly stimulate the market.
Another big plus comes from Disney. On the afternoon of August 10, the official WeChat account of Disney movie announced that "Mulan" was confirmed to be introduced in mainland China and will be released in theaters, pending files. The film starring Liu Yifei, Gong Li , Donnie Yen, Jet Li, etc., is adapted from the Disney animation of the same name originated from Chinese folklore, and once again tells the story of Hua Mulan disguised as a man and serving as a father in the army. It is highly anticipated in all major markets.
"Mulan" was originally scheduled to be screened online in North American theaters in March this year, but was changed several times due to the new crown epidemic. Now the distribution strategy in North America and other markets is to skip theaters and launch the streaming media Disney+ on September 4. For domestic theaters, the critical window is getting closer, and the sooner the "Mulan" is finalized, the better.
(with pictures from the official Disney film official micro)
Extended reading:
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