1905 Film Network News On April 17, Leyard Virtual Motion Point and China Film Distribution Co., Ltd. officially signed a memorandum of cooperation. The two parties will establish a joint venture to promote the digital upgrade of the Chinese film industry from content production to projection equipment. Li Jun, Chairman and President of Leyard Group, Yuan Bo, Group Executive President, Liu Yaodong, Group Vice President, CMO, and CEO of Virtual Dynamic Point, Huang Qunfei, Executive Deputy General Manager, and Xing Zhanyu, Deputy General Manager of China Film Distribution Co., Ltd. attended the event. .
Liu Yaodong said that the company has served excellent domestic and foreign film and television drama projects such as "The Trilogy of the Gods", "The Wandering Earth 2", "Assassination of Novelists", "Avengers 3: Infinity War" and so on. In the future, the company will also participate in the production of more film and television projects. At the same time, the high-standard LED movie screens produced by the company will also give audiences a better visual experience when watching movies.
During the 2024 Spring Festival, the mainland film market closed with 8.051 billion yuan, setting a new box office record for the same period in Chinese film history. The box office of the Qingming Festival in 2024 also set a new high for the same period in history. Regarding the upcoming May Day period, Xing Zhanyu bluntly said that the market enthusiasm is still unabated, and the box office for the period is expected to reach a new high. He believes that film is the perfect combination of technology and art, and even the birth of film itself is a product of technology.
The wheel of technological development is rolling forward, and people's pursuit of visual experience is constantly increasing. How to use technology to inject new blood into the century-old film industry, we filmmakers have been thinking about and constantly putting it into practice. Xing Zhanyu said that technology has enabled the continuous upgrading of relevant technologies in the film industry, and has also promoted the continued prosperity and development of the Chinese film market. Around 2015, the full popularity of laser light sources has further improved the brightness of the screen and the quality of the audience's viewing. The emergence of LED movie screens may become another major turning point in movie projection technology.
Xing Zhanyu believes that LED screens have many advantages compared with traditional screens. At present, many movie theater operations are changing to follow the changes in mass entertainment methods. LED movie screens can abandon the dark environment required for traditional large-screen projections, making theater operations more diversified.
As the national film team of China, Huaxia Film Company has paid attention to the development and application of LED screens for a long time. In 2023, the company also conducted relevant nationwide research work and believed that the market conditions for the promotion and application of LED screens in the film industry are becoming increasingly mature.
Xing Zhanyu said that as leaders in their respective industries, the two parties decided to cooperate into a joint venture. He believes this is a truly powerful alliance. In the future, both parties will use their respective resource advantages to move towards a common goal.
