A few days ago, Disney officially announced that due to the impact of the new crown epidemic, "Mulan" will be launched on the Disney+ video platform on September 4, and it will still be distributed in theaters for countries and regions not covered by Disney+. Subsequently, Disney confirmed that the mainland of China will be released in theaters, and the file is to be determined.
"Mulan" Disney animation adaptation of the new live-action movie starred by Liu Yifei, Donnie Yen, Gong Li, Jet Li, Li Jie, An Youxin, etc., adapted from the Disney animation of the same name in Chinese folklore, once again tells the story of Hua Mulan dressed as a man The story of joining the army on behalf of his father. Today, it has positive significance for women to liberate themselves and realize their value. The film was originally scheduled to be screened in North American theaters in March this year, but was changed several times due to the new crown epidemic.
For Disney’s operation, "Ivey Movies" believes that there are several reasons. One is that Disney+, a streaming media video platform created by Disney, has no special advantages in the face of multiple similar competitions. is in urgent need of it. A hot movie was announced in a special form to attract the attention of the public and gain a competitive advantage. Second, due to the impact of the epidemic, overseas theaters, especially in North America, were closed and streaming media platforms became popular. Disney urgently needs to seize the market. Affected by the epidemic, many of Disney's businesses have been suspended, and revenue has been greatly reduced. It needs to cash out existing products to maintain the company's basic operations.
Regarding the set time of "Mulan" in mainland China, "Ivey Movies" thinks that may be as early as the Disney+ launch date on September 4th, and at least it must be synchronized. A very important issue is involved in , which is the issue of film copyright protection.
"Mulan" on-line streaming media platform seems to have a piracy hazard
For a long time, commercial movies have been subject to piracy by various means and huge losses, which exist all over the world. With the crackdown on piracy in various countries, the situation has improved, but piracy has been upgraded to cat-and-mouse-like games through division of labor and methods.
In this regard, the emergence of digital movies has greatly improved the anti-piracy mechanism. With technological advancement, this mechanism has been continuously strengthened. In theory, digital movie content cannot be stolen in the digital movie screening process, and more are some pirated recordings. Recorded version. As for the copyright protection of streaming media, the copyright protection is much weaker. Most of the resources are publicly played and downloaded, and there is no problem of piracy. However, for the playback of some special content, in addition to paying an additional fee on the basis of subscription, you can watch for a limited time. There is no more effective anti-piracy measure. For example, as soon as these hot American dramas such as the previous "Game of Thrones" were released, translated resources appeared on the Internet within a few hours, and they were in high-definition versions, and there were many other films.
It can be seen that it is not difficult to obtain resources from foreign video platforms. According to the information found by the editor, some gangs have even adopted anti-piracy measures against pirated resources, such as paying for cracking. Similar cracking tools are also available online. According to related reports, the cracking speed is also very fast, can crack a 1080P movie in just a few minutes, and the cracked version is usually about 30% smaller than the original file.
Compared with theaters, streaming media has become the most popular platform for piracy organizations. Still taking "Game of Thrones" as an example, relevant data shows that within 24 hours of the first episode of the eighth season of "Game of Thrones", online piracy has reached nearly 55 million. The reaction speed of the pirate organizations and the huge audience behind them are staggering.
From this we can imagine that once "Mulan" is online on the streaming media platform, various pirated resources will appear online soon. It is not yet known what measures Disney+ will take to prevent online video piracy incidents.
On the other hand, this is also related to the audience's copyright awareness. One of the biggest reasons why viewers choose to play movies or series they want to watch on the video platform is also for cheap and free. A lot beforeMovies on the "Institution Transfer Network" adopt the "pay-per-view" model. In fact, not many viewers buy it, such as "Fat Dragon Crossing the River", "We Never Give Up", and "Spring Tide". Moreover, for these movies, audiences can find pirated copies on the Internet as long as they are looking for resources. This is related to the audience's weak copyright awareness. There is still a long way to go to cultivate the audience's correct copyright awareness. It can only be said that there is a long way to go, and many unremitting efforts are needed. Compared with videos on streaming media platforms,
poses a great risk of piracy, and the risk of piracy of movies shown in theaters is much smaller. generally has strong anti-piracy capabilities for digital movies based on DCI technical specifications, and basically cannot steal the original digital movie files. Therefore, pirated movies appearing on the Internet are basically gun versions, with unclear picture quality and sound distortion.
"Mulan" appears to have a word-of-mouth hazard on the online streaming platform
If "Mulan" is screened on the streaming media platform before the theater, the quality of its content will have a serious impact on the word-of-mouth effect of the theater's screening.
This is like a movie in a theater. A number of films that had previously exploded due to theater screenings were of mediocre quality and poor reputation, which seriously affected the box office. Therefore, generally speaking, the film party does not have the full confidence to be more cautious about the click, and this is the reason.
has no say in the quality of "Mulan", but I have generally spoken highly of many films before. Box-office rushing happened after the release, such as the recent "1917".
The story of "Mulan" is based on Chinese historical stories, and the awareness is very high. The folks are very happy about Mulan's female disguise as a man, and the behavior of fighting the enemy bravely is extremely praised. It can be said that everyone knows. degree. On the one hand, it has a natural liking for the subject matter of the movie, but on the other hand, everyone has their own image recognition in their minds. Once the storyline or character image of the film has a big gap with their own personality, the result is imaginable. Unless the film’s picture is beautiful, the special effects are outstanding, and the plot is fascinating.
In addition, the media has consistently reported positively on Disney's Mulan including previous Disney films. Together with the strength and production team of Walt Disney, the audience has a higher quality expectation for Mulan. , Once the film fails to meet this expectation, the market will show up.
Therefore, back to the beginning of this section, if the online platform precedes the theater, this risk is undoubtedly there.
"Mulan" on-line streaming media platform seems to have visual effects worries
Judging from the content of "Mulan", it seems that we will not take the path of large-scale visual effects production, that is to say, take the character and plot to win this one. road. Therefore, those who think that only going to the theater to experience the high-quality experience of the big screen are not mainstream. In this way, if there are pirated resources on the Internet, watching them on computers, TVs and even mobile phones will also become the choice of most people.
will also talk about "1917". Before many media said that the selling point of the film is visual effects. It is the best choice only on the big screen, but from the box office in recent days, how much Do people enter the theater at this point?
streaming media has developed rapidly at home and abroad with the improvement of network transmission and the change of people's living habits in recent years. Affected by the epidemic, more people have become accustomed to watching movies on streaming media platforms. Facts have proved that there are people who really care about the visual effects of movies, the theater environment and social needs, but not most ordinary people.
People who think that "Mulan" can only have a good experience in theaters may be disappointed. A film without the support of high-quality content and innovative plots will not perform well at the box office. Conversely, there is These highlights are not only on the big screenThere are also good results on the streaming media platform. There are many examples of this, such as "Wandering Earth", "Interstellar Crossing", " Mekong Action " and so on. The editor of
has not seen a piece of "Mulan", and naturally dare not jump to conclusions about it, but trying to think that "Mulan" film has the advantage of big screen visual effects seems to be worrying.
In summary, in the editor's opinion, "Mulan" is confirmed to be screened in mainland theaters. The window of opportunity is before September 4, otherwise there are hidden worries. Of course, there are many factors behind it, and the editor is just talking about the matter. .
