"The beautiful fairy love, and the flower ." On March 10, Perfect Film and Television announced the launch of a new round of IP adaptation plan. These eight characters are exactly the selling point of its design for "Star Falling into Sugar".
At the same time, "Global College Entrance Examination", "Earth Online", and "Death Kaleidoscope" with unlimited streaming themes have all sold film and television rights, and more than 20 IP TV series have been registered and approved on the three platforms. The news of
is both joyful and sad. Some book fans strongly objected, saying that they would destroy the original book and resolutely not read it. Some book fans said they were watching and looking at the production team. Other non-book fans said: Better than some screenwriters.” The position of the three parties of
precisely illustrates the difficulties and advantages of online text adaptation, so here I will take the hit dramas "East Palace" and "Under the Jin Yi" as examples to comprehensively analyze domestic online text adaptations. Where to go.
1. Web texts are adapted into the wind
. Web literature is abbreviated as web texts. In the Internet era, web texts have attracted countless readers with their novel and diverse styles, ranging from cultivating fairy fantasy to palace fighting and house fighting, from campus youth to youth. Urban love always wins with plot narrative. According to relevant data,
has produced at least one million online novels every year from 13 to the present, and more than 3,000 TV series and movies adapted from online novels. Last year’s top ten hits, 8 of them Adapted for online articles, such as "Chen Qing Ling", "Dear Loved One", "East Palace", "Celebrating More Than Years", "Knowledge", etc., won super high ratings and attention.
's "Three Lives Three Worlds Pillow Book", "Under the Brocade", "The Overlord", and "Two Worlds" are all adapted on the basis of the original novels. Someone used to sing bad news on the Internet. However, although there are many failure cases, the market has never given up on this path. On the contrary, a new trend of film and television has formed.
2. Advantages of online text adaptation
The high output of online novels has greatly made up for the shortage of professional screenwriters in the circle. Except for some great screenwriters such as Wang Juan, Gao Mantang, and Xu Bing, most of the screenwriters are still immature. Fame and no works, so online novels allow producers to see opportunities.
has a wide range of subjects, a guaranteed reputation, and a large number of book fans. The innate advantages of online literature are too obvious. It is not only a bizarre story, but also has been accepted and recognized by some people. With the reputation of online literature, the film version has its own audience. Some high-quality web articles often become popular because the plot has not been broadcast, such as "East Palace", the sadomasochism of Li Chengyin (played by Chen Xingxu) and Qu Xiaofeng (played by Peng Xiaoran), and "The Thing in the Palm" Fu Shenxing, the actor in the movie, is known as the worst actor in history.
is also the case with "Under the Jin Yi". After the official launch, countless book fans looked forward to it after watching the trailer, claiming to wait for the show to become "Grandma Jin Yi". The
screenwriter is adapted on the basis of the original work. There are already outlines and frames. Only some details need to be filled in, which saves a lot of time. This saves a lot of effort for the producer to prepare the script. Once
is successfully adapted to become a hot item of the season, the optical network copyright fees and advertising fees have already made the producers a lot of money, not to mention a series of peripheral sales, so the risk of buying large IP web pages is far lower than the profit. Why not the producer?
3. Take "East Palace" and "Under the Brocade" as examples to discuss the plight of online text adaptation. The biggest dilemma- is difficult to restore . What is
? That is to say, it is indispensable from the role to the plot, and the role requires to restore the original work to the greatest extent, from appearance to personality.
, like "East Palace", has received countless praises. The first element is the image of the protagonists in the play. The book describes Xiao Feng as innocent and innocent, with a pair of big eyes like black grapes, and Peng Xiaoran's facial features are extremely appropriate.
Chen Xingxu's long body is very suitable for young people. Similarly, "Under the Jin Yi" is also worthy of praise, Ren Jialun starred in the cold-faced Jin Yiwei Lu Yi, Tan Songyun became a quick-witted, sweet-hearted little catcher.
The second is the personality of the characters. The screenwriter should not change it in the process of adaptation. This is the most criticized by the original party. "East Palace" on the whole is in line with the original, and the character of the characters has not changed too much. Xiaofeng is still innocent and kind, and Li Chengyin is dark, but there is only one point. Li Chengyin was questioned because of "people are not plants" in his later period. Nowhere.
originally scored a bit higher for this drama, but the four screenwriters later obviously did not communicate well with the previous screenwriter, which made the characters' personalities a bit split.
In "Under the Brocade", although the characters of the protagonists Lu Yi and Yuan Jinxia are slightly inconsistent with the original work, the whole logical line is connected, which can be justified. The two dramas
fully demonstrate that web adaptations must not ignore the degree of reduction, otherwise word-of-mouth and revenue will fall. Examples of failures include "The Phoenix Prisoner", "The Love Song of the Ancients", "The Legend of Qingyun", etc. They range from casting to plot. They are far from the word "reduction", and even suspected of frantic play and water injection.
Water injection dramas are very common in the domestic film and television circles in recent years, and because most of the TV series are adapted from online texts, the water injection has a great adverse effect on the online text adaptations.
such as "Under the Brocade" although the overall quality is good, but its shortcomings can not be ignored-supporting roles are forced to play. Because of the small length of the original work, if the screenwriter wants to lengthen the series, he must start with supporting roles, but he must be careful not to overwhelm the main character and add dramas casually. The logic of adding dramas is reasonable and helpful to the plot. The "Love of Wu'an Gang" in "Under the Jin Yi" is often separated from the main line to form an independent branch line, and the plot is set to be used repeatedly.
This situation also appears in the high-rated hot drama "Sweet Honey Is Embers Like Frost". The original text is only two or three hundred thousand words, and the drama is born into 63 episodes. Even if the show has a high popularity, it is hard to escape criticism. , The official media once issued an article: "Domestic dramas should squeeze the water!"
is not high in reduction and water injection is the two major dilemmas of online text adaptation, and it is also the direction it should strive to avoid, even though it has a thousand readers. There are a thousand hamlets, but the producer must first create a complete hamlet, otherwise it will eventually lose its reputation and audience.
Third, the adaptation of online literature is becoming more homogenous and pseudo-realistic, usually because a certain subject matter is on fire. Producers buy similar IPs frantically, but the story settings are basically the same, or upgrades to fight monsters, or a deep love for immortals. Or campus sweet pet. how to say? There are a large number of web articles, including the realistic theme "Big River", and the historical theme "Lonely City Closed" about Xinlu Besieged City. Unfortunately, there are few producers who choose this creative direction, and more are love idols. drama.
Some people say that it is caused by restrictions. They dare not touch such subjects. Only love is the safest. Is that true? South Korea’s "Please Answer 1998" has no love, and it is still memorable for many years.
Internet literature is the carrier of the popular spirit, among which there are many brilliant works. If you just choose a certain category, the audience will get bored.
Web culture and television production is not a bad thing. The terrible thing is that in the process of IP adaptation, only the adaptation is left when the IP is lost. It loses the essence, and it is difficult to become a master.
