"That Man, That Thing" released the "Warm New Year" poster, which will be released nationwide on January 11

news 245℃

"That Person, That Thing" releases the "Warm New Year" poster. The file will be released nationwide on January 11


Today, produced by Shaanxi Zhisheng Film and Television Media Co., Ltd., Beijing Qianying Culture Media Co., Ltd., Beijing Xiaoxiangkuaipao Culture Media Co., Ltd. The company jointly announced and released the first poster of the inspirational film "That Man That Thing" in which screenwriter Wang Qian, director Feng Jialong, and Wang Zhiping served as producers. And it was announced that it will be released on January 11th, with a sincere nationwide release.

'That Man, That Thing' released the 'Warm New Year' poster, which will be released nationwide on January 11 - Lujuba

Rising to the Difficulties Contemporary Youth Survival Illustration Book


Thanks to the efforts of the former secretary of poverty alleviation, the migrant workers in Shenyin Village have returned to the village to build their hometown. The good times didn't last long, but the harvest of potatoes was unsalable, and the mess was in front of us. Ai Min (played by Yao Chengjin) born in the 90s was in danger and became the "first secretary of poverty alleviation." The film tells the story of how young village cadres led the villagers to get rid of poverty and become rich. In fact, under the cloak of poverty alleviation, it has unique humanistic care. The film shows the courage of young people in modern society to face up to difficulties and fight for their careers. It interprets the value concept of "success comes from struggle" with sincere deeds. In the film


, Aimin does not gain the trust of the masses and the understanding of his family members, but he does his duty, upholds the party’s beliefs, and insists on fulfilling his promises. Before making a choice, Ai Minshe takes care of everyone, put aside his children's love, and devotes himself to poverty alleviation. Aimin's choice is exactly the bloody declaration of the young generation of the post-90s generation, "Why do the Huns do their homes when they are not destroyed?"

'That Man, That Thing' released the 'Warm New Year' poster, which will be released nationwide on January 11 - Lujuba

Ai Min, a young cadre who swallowed his grievances, faced the difficulties, went deep into the masses, and resolutely established the military order of "find potatoes for sale in three days", aimed at the eco-tourism field, and combined the historic Shenyin Village with the modern economic chain of winemaking. ……Dare to try and make mistakes, speak out, and do everything personally. Aimin used practical actions to dispel the doubts of the older generation of villagers, demonstrate the pioneering and innovative thinking of contemporary young people, and also demonstrate the courage and super execution power of young people . Aimin's success will inspire more young people with dreams to rise to the challenge.


Today, the post-90s generation has stepped into society and experienced growing pains. At work, they bear the doubts of their predecessors about their work experience; in life, they face the pressure of parents about marriage and love issues; in career, they feel the confusion and confusion of the unclear future. They face up to difficulties, do not care about doubts, only value performance. During the screening, many young audiences wept several times. They said that this film truly understood and cared for young people.

'That Man, That Thing' released the 'Warm New Year' poster, which will be released nationwide on January 11 - Lujuba

Northern Shaanxi Customs The main creative team aims to build a local brand


How to coordinate the relationship between man and land and promote sustainable development has become a major scientific and strategic issue affecting the great rejuvenation of the Chinese nation. In the movie "That Man That Thing", people in northern Shaanxi show their love for their hometown and their sense of honor for their hometown culture.

The true colors of the authentic villagers in northern Shaanxi showed the perseverance of the northern Shaanxi man on the Loess Plateau. Shenyin Distillery, as the main filming location of the film, and also as the cultural window of the northern Shaanxi film and television base, greatly demonstrates the loess feelings of the creators.


Producer Wang Zhiping said, “At present, we have prepared several influential and inspiring public welfare works, and we will start shooting immediately. We must continue to expand and strengthen the film industry. Show the customs of northern Shaanxi, show the ever-changing changes, and strive to create Shaanxi. Northern local brand films, through the form of films, contribute to the promotion of Northern Shaanxi culture."

'That Man, That Thing' released the 'Warm New Year' poster, which will be released nationwide on January 11 - Lujuba

Northern Shaanxi food culture, Loess Plateau culture, cave culture, Yellow River culture...The charm of Northern Shaanxi culture will resonate with the people of Northern Shaanxi and attract people from all over the country. s concern. The film also received strong support from the Propaganda Department and the Cultural Tourism Department.


It is reported that the film wasSelected as a boutique project in Yulin City, and won the Best Foreign Language Film Award at the Hollywood Goldman International Film Festival, the Hong Kong International Youth Film Festival Finalist Award, the San Diego International Children's Day Finalist Award, and the Canadian Golden Maple Leaf International Film Festival Best Screenplay Nomination Award. The film is starring Yao Chengjin, Chen Xuejiao, Li Jianzhong, Ji Zhenbin, Liu Hongliang, and Liu Zhiyuan. It is scheduled to be released nationwide on January 11, and it will be warm in winter and a warm New Year.

Tags: news