On September 25, the first Beijing Internet Audiovisual Art Conference was held in Beijing under the guidance of the China Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal People's Government, and co-sponsored by the Beijing Municipal Radio and Television Bureau and the Beijing Tongzhou District Committee and District Government. With the theme of "New Fields and New Literature and Art, Good Content Creates the Future", the conference will set up an opening ceremony and summit seminar, theme seminar, famous teacher sharing, creator night, IP market and other online audio-visual literary and art series activities. At the opening ceremony of the conference, the 2023 Beijing Radio and Television Network Audiovisual Development Fund Policy Release and Excellent Online Audiovisual Program Recommendation Ceremony was held. 72 key online audiovisual programs were recommended on-site. The online movie "Life and Death" produced by Naifei Rabbit Hole "Explosion" won the "2023 Outstanding Online Audiovisual Program Support Works" support award.
At the seminar on "Innovative Expression and Artistic Expansion of Premium Drama Series" held on the 26th, Yang Zheng, Deputy Director of the TV Drama Department of the State Administration of Radio and Television, Zhang Su, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Radio and Television Bureau, and Chinese writer Guests such as Li Xiaodong, director of the association's social liaison department, Wang Xiaohui, chief content officer of iQiyi, Wang Juan, vice president and editor-in-chief of Tencent Online Video, Xie Ying, vice president of Youku, attended the scene and delivered wonderful speeches on the theme. Dai Ying, senior vice president of iQiyi, Dun Qi, vice president of Alibaba Pictures and head of Dunqi Studio, Jia Yao, editor-in-chief of Huace Film and Television Group, Bai Yicong, founder and CEO of Linghe Culture, Ji Ji, president of Straw Bear Entertainment Group Junhong and other guests attended the roundtable discussion. Li Kun, Chairman and CEO of Naifei, participated in in-depth topic discussions as the host of the theme seminar and roundtable dialogue.
Focusing on the exploration and breakthrough of innovative expressions in online dramas, the guests expressed their opinions and conducted extensive exchanges. In this regard, Li Kun also expressed her own opinions. She said: The core of the development and breakthrough of online dramas is actually the word "innovation". Although each platform and company has its own advantages in strategies and methods, they are all based on Use our own strength to jointly promote the development of China's online video industry, and are committed to providing the market with more high-quality online audio-visual content. As a result, there are so many innovative works that can meet the audience today.
As a market practitioner in the online film and television industry, Naifei has always adhered to the creation principle of "good stories, good content" since its establishment, and firmly believes in the power of content innovation. Whether it is the expansion of subject matter types or the ultimate expression of emotions, only with users Only content that generates empathy and resonance can break through the market and gain positive feedback and a virtuous cycle. Driven by this core concept, Naifei successively launched "Hello, Flame Blue", "My Name is Zhao Jiadi", "When I Fly to You", "Dear Mr. Lemon", "Plop Plop Like" "You" and other multi-themed online dramas, including many popular content in the vertical track. Next, Naifei will launch the comic-adapted IP drama "Zhenhun Street: Rekindling the Blood", the costume youth drama "Chang Feng Boy Ci", the urban legend inspirational drama "My Name is Zhao Jiadi 2", the costume adventure suspense drama " Innovative drama series such as "Dawn of the Book of Heaven" and the suspense-adventure drama "God of Fire" use high-quality works to create more beauty for the majority of users.
