In September 2023, good news came again from "Douluo Dalu", which was officially announced to become the official marketing partner of the 2023 China Tennis Open. This cross-border cooperation has undoubtedly brought new popularity to China Open and Douluo Continent IP. From the cultural and tourism cross-border at the launch ceremony of Douluo Continent’s 15th anniversary in August, to the sports cross-border linkage with China Open, in While attracting more people's attention, it also demonstrates the endless vitality and unique charm of Douluo Dalu IP.
All-round cooperation, let love without boundaries
Founded in 2004, the China Tennis Open, together with the Chinese Super League and CBA, are China's three major independent sports events. It is the only international professional comprehensive tennis event named after a country in China. It also has ATP (men's) Professional Tennis Association), WTA (Women's Tennis Association) and ITF (International Tennis Federation) have the right to host events. The China Tennis Open, which has gone through 20 years, has been successfully held for 16 times. It has accompanied the growth of several generations of sports fans and played an important role in promoting the spread of tennis culture, cultural and sports exchanges between China and foreign countries, and the cultivation of youth tennis.
As the first generation peak IP in the era of Internet literature, it has been fifteen years since Tang Jiasanshao began serializing the novel "Douluo Dalu" on the Qidian Chinese website at the end of 2008. From novels to comics, from animation to TV series, Douluo Dalu has not only introduced countless people to the Shrek Seven Monsters and witnessed their growth along the way, but has also accompanied us year after year, witnessing our growing up. In August, Douluo Continent just held a wonderful 15th anniversary celebration at the Chengdu Douluo Carnival, and this time it became the official marketing partner of the China Tennis Open, which also brought us a lot of exciting content. The 6-meter-high Baobaowu stands in the southwest corner of the Lotus Court of the National Tennis Center, guarding the tennis players in the court. The "Douluo Continental China Tennis Fighting Spirit Arena" pop-up store set up next to Gate 5 of the park will follow the trend of the trend. The language welcomes the majority of sports enthusiasts. At the same time, baby dancing figures will appear in the venue from time to time to interact with fans and friends, bringing everyone a different and interesting experience, making it equally exciting inside and outside the stadium.
Cross-dimensional linkage, protect your loved ones
In addition to the traditional "check-in" design to meet the social needs of today's young people, there will be two Douluo-themed activities on October 5th at the "China Open Douluo Kids Day". Held at Bullard Field and Diamond Field. In the evening (17:00-18:00), the "Douluo Dalu Cooperation Tennis Baby" baby dance will start a fun battle with the flowers of the China Open at Bullard Stadium. The original author of "Douluo Dalu" Tang Jiasanshao and international players will also Come and interact with fans and feel the excitement of competing in the stadium. At about 7 o'clock in the evening, as the "2023 China Tennis Open Douluo Continent Cooperation Promotion Ambassador", Tang Jiasan will make a surprise appearance at the diamond court and serve as a side guest for the game. Tang San, the "Douluo Continent x China Open" cooperation promotion officer He Xiaowu will also take Baobaowu on a tour of the same venue, giving mysterious peripheral gifts to the audience. I believe that the excitement of the China Open will be pushed to a climax.
Whether it is Tang San and Xiao Wu becoming the "Douluo Continent The official marketing partner and the bold use of virtual characters to serve as promotion officers for national events are enough to show the influence of the "Douluo Dalu" IP. Let more sports audiences learn about "Douluo Dalu" through China Open, and at the same time, let young people who love "Douluo Dalu" understand tennis, and thus fall in love with competitive sports and sports, forming a positive cycle in the true sense. . The athletes who spend their youth and sweat under the sun are like the Shrek Seven Devils, fighting for their true love. This also conveys the growth, passion and inspirational value core of "Douluo Dalu".
Two strong forces rush to empower IP vitality
This time "Douluo Dalu" has become the official marketing partner of the China Tennis Open. It is undoubtedly a bold and innovative cross-border cooperation between top domestic events and China's top cultural IP. It is the China Open The organizer and Tencent Video are “two-way” in cooperation in entertainment and sports. Using content to diversify scenes and using sports to drive a new trend in works not only promotes exchanges between the two circles, but also promotes the gradual transformation of sports and entertainment into high-quality and diversified patterns, forming a new style of culture A new model of integration. At the same time, this successful cross-border cooperation also demonstrates Tencent Video’s top strength in IP operations. It can not only show the charm of IP through animation, film and television, but also maintain the vitality of IP through multi-dimensional cooperation and maintain IP at all times. The youthful vitality allows the industry and the audience to see the strength of Tencent Video as the top IP operator in the industry.
The 2023 China Tennis Open will be held in Beijing from September 26 to October 8. As the official marketing partner of the China Tennis Open, "Douluo Dalu" will be fully committed to the promotion of the event. Welcome to The audience and "Douluo Dalu" meet at the Internet, letting the enthusiasm boil in this golden autumn!
