Guanhua young short video, see the diverse picture of China. On October 6, the large-scale integrated media program "China Short Video Conference" jointly produced by China Central Radio and Television, the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China, and the Hangzhou Municipal People's Government, originally produced by CCTV and produced by CCTV Creative Media, came to a successful conclusion. The twelve episodes of the program use "flower young" as the core word, and set eight tracks: food, animation, drama, vision, exploration, rhythm, fashion, and sports. Through the audience's favorite and down-to-earth program content, the real life and the leaping and flying tigers are combined. The enterprising spirit of China in the new era is integrated into it, telling the story of China in a three-dimensional, vivid and multi-faceted way.
The program is full of fresh and warm content and innovative gameplay. While attracting the attention of a broad audience and conveying mainstream values, it has successfully empowered the communication of the Asian Games and assisted the construction of the national (Hangzhou) short video base, making the "China Short Video Conference" Handed over a brilliant report card. After the entire season of the program was completed, it received nearly 150 hot searches. The program's video views on the entire network reached 970 million times, and related topics were read more than 1.3 billion times.
Wonderful videos and interesting topics
Treasure creator Hua Young’s appearance in the show highlights the “brand power” of the program
High-quality content that closely follows the trend of the times and is full of innovative vitality is an important driving force for the continued popularity of a program. It is also the "China Short Video Conference" 》An important reason why each episode of the program is widely praised by the audience. In the first stage of
, the program set a tone of warm, healing, interesting and informative content through the brilliant and rich short video works of creators from the eight major tracks, and based on this, the program frequently went out of the circle and achieved great results. For example: on the Hua Young Food Track, Hao Zhenjiang, the creator of "The Banquet of Red Mansions", interprets "A Dream of Red Mansions" from the perspective of food. A dish of eggplant allows the audience to "eat" interestingly and taste the culture. Related topics #梦红楼梦的最famous eggplant Duohaoshi# has been read more than 100 million times and is on the top 9 list of Weibo; Geng Zizhang, the creator of Huayoung sports track "Running Teacher Zizhang", uses professional knowledge and fun to explain the essentials of running, triggering heated discussions among the public. At the same time, high-quality creators from Hangzhou, the highland of short videos, have left a deep impression on the audience with a large number of high-quality works that are unique and have the charm of their hometown. In the drama track of Hua Young, the creative team of "Zhongan Mirror" created a short video version of "Qian's Family Instructions", an important classic of Hangzhou's excellent traditional culture, which touched thousands of netizens; in the exploration track of Hua Young, "Fengyu Jiang-sdk" The creator Su Dike went all the way north to take close-ups of a thousand snowflakes, recording the miraculous craftsmanship of nature; on the flower young fashion track, Chen Liangyu, the creator of "Chen Joy Ye", transformed into a "West Lake Lotus Seller" and recorded the uncanny workmanship of nature. The elegant charm and traditional cultural characteristics are integrated into one, making the audience unforgettable and endless aftertaste... Each video work has its own merits, highlighting the talent pool in Hangzhou as a highland of the short video industry, and also reflecting China's colorful short video content ecology. .
Relying on the national (Hangzhou) short video base, the creators who advanced to the second stage of the program created short videos with Hangzhou as the axis, bringing a richer viewing experience to the audience. As netizens said after watching the program: "The touching thing about the second stage of the "China Short Video Conference" is that although the scope of the proposition is set in Hangzhou, the content covered by the creators' works goes far beyond that."Following the table of "Old Rice Bones" on the Hua Young Food Track, where "lotus root is green and full of lotus fragrance", the audience can not only see the cultural way of eating Hangzhou lotus root, but also feel the cultural connotation imprinted in Chinese food; In the story of the combination of "Bud Bear" on the Hua Young animation track and "Jiangnan Yi", the mascot of the Hangzhou Asian Games, there is both cuteness and warmth, and you can also find that the concept of energy conservation and environmental protection is deeply rooted in the hearts of the people; follow the Hua Young drama track "This is Visiting Xiajiang Village in Hangzhou in the footsteps of "TA's Story", the audience can see the new look of shared wealth in this ancient village; through the creations of "Millions of Special Effects Artists", "Liu Qingyao", "Jianpeng" and other creators, they are either cool or beautiful , or passionate shots, you can see that the eight tracks set by the "China Short Video Conference" not only show Hangzhou's urban vitality, characteristic intangible cultural heritage, Asian Games atmosphere and technological development, but also present and depict the endless tradition. Cultural inheritance, positive sportsmanship and Chinese people’s bright expectations for the future have become small windows to spread Chinese stories, leading viewers to see China’s diverse styles from different perspectives.
In addition, the main station and the Hangzhou "Central Government" The continuous deepening of the cooperation model of "local linkage, leading the industry, and creating a win-win situation" has contributed to the "China Short Video Conference" forming a strong program brand influence and appeal. It is reported that the first and second stages of the program have launched a total of 100,000+ There are nearly 30 popular videos with likes. Among them, "Buddling Bear" and "Beautiful 1001 Pages" are further known to the public with their performance videos with over one million likes on the Internet. Now, they are selected in all tracks of the program On the premise of becoming the "Chief Promoter", the "China Short Video Conference" will also continue to assist the construction of the national (Hangzhou) short video base, polish the business card of Hangzhou's short video industry, and then enhance Hangzhou's "talent siphon".
Multi-party linkage , dual-screen resonance
Promote the advanced upgrade of integrated media programs
In recent years, the main station and the Zhejiang Provincial People's Government have jointly built a national (Hangzhou) short video base to promote the integrated development of media and strive to create an internationally oriented, Asia-leading, and domestic first-class Mainstream audio-visual new media highland. As a converged media program that emerged under this background, "China Short Video Conference" has also explored a new set of circle-breaking "combination punches" in the communication model.
On the one hand, the program is fully Utilizing the resource advantages of the main station, Hangzhou and other parties, through multi-party linkage and "big and small screen" resonance, we create a "strong magnetic field" that attracts audiences. Since the launch of the program, it has gained recognition from "News Network", "People's Daily", Mainstream and local media including "Zhejiang Propaganda", the official public platform of the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China, have widely paid attention to it. The program team of "China Short Video Conference" even launched a creative short video "The host of the main station went to a 'meeting' together" , making the program popular. Many CCTV celebrities jointly issued an invitation to watch short videos together, so the news that the main station was holding a "short video meeting" spread, and the "China Short Video Conference" Much anticipated. "I Patted Hangzhou", a creative new media activity covering the entire season, not only received more than 300 million views and attracted thousands of people to participate, but also provided the audience with a more in-depth understanding of short videos and Hangzhou. Touch points, and an interesting way to participate in the program interaction, allow hosts, judges representatives, creators and audiences to deeply link with the "China Short Video Conference" and "play" together. In this process, the innovative program model of "Short Video +" of "China Short Video Conference" has also continued to deepen the integrated communication of "ideology + art + technology" of the main station, further improved the main station's high-quality IP chain, and broken the traditional program the propagation boundary.
On the other hand, the broadcast period of the program coincides with the 19th Asian Games in Hangzhou. It aims to show the world the charm of the Hangzhou Asian Games with "Chinese characteristics, Asian style, and excitement" and actively interacts with the Hangzhou Asian Games.In the second stage, the "China Short Video Conference" program team specially planned a series of short videos "What are you most looking forward to at the Hangzhou Asian Games" around the Asian Games, which triggered heated discussions among netizens. The program teamed up with "Panda Hehe", "Milk Dragon" and "Hudun Xiao" Eleven creators including "Escort Master", "Buddling Bear", "Million Special Effects Artist", "Model Master Lao Yuan'er", "Three Car Bands", "VKKKKK Demon King", "Jianpeng", "Tiedou" and "Martial Arts Practitioner" The related short video work co-created with the Hangzhou Asian Games Organizing Committee has successfully driven 15 related topics such as #武法 duel in front of the Hangzhou Asian Games venues to be on the hot search list on the entire Internet. Thanks to the exposure and praise brought by the strong cooperation with the Hangzhou Asian Games, the "China Short Video Conference" has also effectively empowered the communication of the Asian Games and improved the recognition of Hangzhou. Through the creators' various short video works, the program disseminates and creatively shapes the Asian Games mascots, Asian Games songs, Hangzhou's image, etc., helping Hangzhou gain more attention and assisting the integration of Hangzhou's short video industry with cultural tourism and cultural industries. develop.
The trend of deep media integration is moving forward, and the market has been actively exploring new models of integrated media programs. With the joint efforts of CCTV, Hangzhou and the Asian Games, CCTV’s original large-scale integrated media program "China Short Video Conference" uses integrated media methods to stimulate the collision of "tradition" and "novelty". Based on high-quality content, it has successfully With the "head goose" posture, he detonated the "big energy" hidden in the short video and opened up a new space for cross-border integration.
