"The popularity of the show on Tencent Video is much higher than that of the second season."
This is Wang Shiyuan's true evaluation of "Fifty Kilometers Taohuawu 3" in his circle of friends. Amid the negative sentiment in the slow variety show market, this topic has aroused a lot of curiosity.
has the famous scene of the second season "Nine Awkward Minutes". "Fifty Kilometers Peach Blossom 3" immediately regained national attention after its third episode. It became the most popular variety show this year and refreshed the Tencent Video site. Barrage interaction records.
This makes us ask: Why is it the last survivor of slow variety shows?
The slow-down variety show is back, and the "Taohuawu" is attacking.
To a certain extent, variety shows are a realistic reflection of the emotions of the era, and they are an explicit manifestation of the social subconscious of a specific era.
In 2017, while Taiwan network variety shows continued to compete in terms of scale, duration, games, etc. to upgrade and compete to compete for the audience's attention, slow variety shows entered the audience's field of vision as a "dark horse". Slow variety shows represented by "Longing for Life", "Chinese Restaurant", "Dear Inn", etc. have captured the tired psychology of the audience, begun to make a fuss about emotional healing, and opened up a new track. With their fresh and refined style, they stand out among a number of large-scale and high-cost outdoor variety shows and have achieved outstanding results. That year, slow variety shows accounted for 4 of the top 30 variety shows on the four major TV stations. With the outstanding ratings of N-generation variety shows, two slow variety shows from Hunan Satellite TV suddenly emerged and broke into the top 15 ratings list in 2017.
However, since 2017, due to the lack of innovation power in the late stage of slow variety shows, it has gradually shown a weak development trend. The farewell sounds coming from some classic slow variety show IPs seem to remind us that the golden age of slow variety shows seems to have passed. The undervalued "Pastoral Pastoral" seems to have gradually lost the favor of the market and been ruthlessly relegated to the sidelines.
However, since its inception, emotional healing and self-introspection have been the core competitiveness of Slow Variety Show. People’s desire for spiritual habitat, emotional resonance and cultural nourishment has never disappeared.
Under the acceleration of society, the atomization of individuals and the disappearance of proximity make people need companionship and listening more than ever. Seeking companionship in a disordered and anomie society, and seeking intimacy among alienated and lonely people are the eternal emotional calls of contemporary audiences.
On the other hand, under the involution, the public mood in society is generally in anxiety. Finding "slowness" in "fast", seeking stable emotional value and beneficial emotional outlets are important ways for today's audiences to escape social pressure.
Therefore, the emotional needs of the public provide a solid foundation for the existence of slow variety shows. In the variety show market, slow variety shows always have their own place and irreplaceable value.
But it is undeniable that the number of slow variety shows has decreased in recent years, which has created a huge gap between the needs of the audience. The main reason for this phenomenon is that those eliminated slow variety shows generally lack strong program settings and perfect top-level design, and the core creative highlights of the program are not outstanding. In the long run, the audience will suffer from aesthetic fatigue.
In contrast, "Taohuawu" starts from the micro-perspective of social experiment and establishes a complete three-dimensional character group portrait. It takes personality conflict and social life as the main highlights of the program, recording the real and natural nature of celebrity guests with different personalities. The emotional growth process has accumulated a large number of original spiritual shareholders for the show.
Everyone is a universe
After the third episode of "Fifty Kilometers Taohuawu 3" was broadcast, "INFP will understand why Wang Chuanjun's eyes wet when he saw the golden mountain in the sun" immediately became a hot search, causing a large number of "INFP "Our strong empathy.
In fact, since the third season of "Taohuawu" was broadcast, the discussion about the MBTI attributes of the guests has never stopped. The audience continues to compare the personalities of the guests with their own personalities, and through searching for the "other self" in Taohuawu A way to anchor one’s identity and seek belonging in a circle.
In 1992, Jenkins proposed the concept of participatory culture in "Text Poachers: Television Fans and Participatory Culture", that is, the audience is no longer limited to unilaterally receiving information, but actively seizes the character information in the original text, And create on this basis.
MBTI is a new personality testing method that is widely sought after by young people on various major platforms following Tao Baibai's horoscope analysis. Compared with personality tests such as the twelve zodiac signs, MBTI uses a set of holistic and structured test scales to form 16 different personality types through four dimensions. In "Taohuawu 3", the construction of this participatory culture is achieved through the discussion of MBTI.
amplified the personalities of the 17 guests under the passionate attention of the audience, allowing the diverse personalities to achieve harmonious coexistence, so that every audience can find themselves in the program, which became the source of motivation for the creation of "Taohuawu".
In just three episodes, the personalities of the guests have been fully demonstrated.
Li Xueqin, a romantic and creative and empathetic person, Zhou Yiwei, an observer with strong logic and emphasis on personal space, Wang Sulong, the "Prince Regent" with high emotional intelligence and insight, Wang Hedi, the "Happy Puppy" with high self-confidence, outspoken and insensitive. The extremely strong "idiot beauty" Meng Ziyi, the socially fearful but responsible Niao Niao, the self-loyal Wang Chuanjun full of artistic temperament, the sensitive and slender Ren Min, the leader Ao Ruipeng who drags everyone to death, and so on. They consciously carried out the division of labor in the community and formed a harmonious collective.
The words "I am like this too" and "I know this feeling so well" floating across the screen are the best proof of the successful implementation of the program team's strategy. In fact, this reflects a psychological theory-
Barnum effect.
means that the audience defines themselves in a certain circle in the relatively vague personality coordinate system created by the program team, and describes themselves according to the characteristics of the circle to find their own position in the group.
On the other hand, "Taohuawu 3" created a gentle and friendly communication field for the guests through the accumulation of previous audience popularity and self-ridicule deconstruction, providing everyone with enough space for emotional release and a relatively safe environment. Express the environment.
By retaining a large number of life details and comprehensively presenting social scenes, the audience is aware of the psychological motivations and action trajectories of the guests hidden behind those "contradictions".
Under this, the guests in "Taohuawu" can be more confident about themselves and show their personality to the audience. The audience can more clearly feel the social charm and establish a real emotional link between the program.
The fate of human beings is a script written in light years by the universe.
Personality differences directly affect people's social abilities and social performance, leading to different attitudes towards life.
Social experiment, as the top-level design and game rules of the program, is the trump card that distinguishes "Taohuawu" from other slow variety shows. The subtle complexity of human nature and the differences between personalities give the program a natural sense of conflict, allowing it to bypass the fate of the N-gen generation falling into the trap and maintain its everlasting vitality.
A survey by "China Youth Daily" showed that 80.22% of the college students surveyed have mild "social fear". Social problems have become a hot topic in society.
According to Maslow's Hierarchy of Needs theory, the heated discussion and widespread use of the hot words "social fear" and "social bull" on the Internet actually reflect the needs and yearnings of contemporary young people for the ability to make friends and enjoy a social life.
"Taohuawu" provides the audience with a history of social observation by amplifying social attributes and proportions in the program. It satisfies the audience's social imagination in multiple spiritual dimensions with rich and diverse emotional samples, and provides the audience with emotional compensation. . Based on the first step of amplifying the character's personality, the
program team used clever matching to allow the guests to have a chemical reaction in their natural interactions. While maintaining authenticity, it created highlights for the program and increased the dramatic tension of the program.
On the other hand, the real and original friendship established between old Wu residents has laid a solid emotional foundation for this season of "Taohuawu" and provided the possibility for the development of complex "CP lines" in the show.
The producer of "Taohuawu" is Wang Shiyuan, who has produced many famous variety shows such as "Where Are We Going, Dad?" As the boss behind the scenes, he participated in the investment and production of a series of well-known variety shows. He is well versed in program creation while ensuring the realism of slow variety shows while maintaining the rhythm of a reality show.
In 2015, Wang Shiyuan worked as the chief director on a reality show called "We Fifteen" with Tencent Video. In the show, 15 complete strangers came to a wasteland to live together for a year under extreme conditions. This show More than 150 cameras were used to record and record the event 24 hours a day, setting a precedent of uninterrupted live broadcast for a year, a record that no one can surpass to this day. This shows that Wang Shiyuan began to have a strong interest in social experiments very early.
Constructing an environment for guests to truly present themselves, stimulating their true state, and recording their true emotional changes are the golden rules of Wang Shiyuan's creation.
This season's "Taohuawu" has produced a variety of colorful character relationships in the first 4 episodes, reflecting the diversity of human society. When celebrities come together, they may each be beautiful. The fun social experiments allow every guest to participate and show their social skills. The ever-changing social relationships allow every audience to immerse themselves in it and enjoy social pleasure.
Song Dandan and Zhang Guoli are representatives of the "East Asian Parents." Song Dandan, who was always scolded for pushing others, curbed her firepower this season and started a family culture with Zhang Guoli where "father is a good person and mother is a bad person". Later, when they both temporarily quit the recording of the program due to high symptoms, Wang Hedi and others' eyes were quietly red, and they sang "Dan Ma" and "Old Man" from the bottom of their hearts, which reflected the relationship between most Chinese and their parents in real life. : Although sometimes I find it difficult to communicate, the love in my heart is very deep.
650 The radio station is a "funny little group". Everyone longs to join a small group where they can be themselves regardless of the circumstances. Radio 650 is composed of veterans of "Taohuawu". After three seasons, they have formed a tacit understanding of old friends. As a gathering place for producers of "hot memes" in Taohuawu, 650 Radio was newly upgraded to 650TV in the third season, and even has an exclusive title from advertisers.
Wang Hedi and Wang Chuanjun are the "Three Idiots" version of "Where Are We Going, Dad". After getting along in the second season, these two "Dai and Agua" who "didn't like you at first, but didn't expect to become so close later" have performed the highest form of friendship. In the third issue, Wang Chuanjun was exiled alone, and the scene where Wang Hedi rode on horseback was called by the audience a modern reenactment of "Huai Min is not sleeping yet".
In addition, in "Taohuawu 3", you can also see "Ren Min and Tang Jingmei are in trouble", "Wang Chuanjun meets Niaoniao and makes E for I", and "Meng Ziyi uses eight face towels to remove makeup for Xu Zhisheng" , "Niaoniao and Wang Sulong's Caged Bird CP", "Meng Ziyi and Ao Ruipeng - the iron-clad Meng Ziyi, the flowing CP", "The Magic Lamp Family", "Meng Ziyi supports Zhou Yiwei" and so on.
Why is the CP in "Taohuawu" so exciting?
The success of "Taohuawu" is that it completely and truly replicates people's social relationships in the real workplace and daily life into the program. By conducting social experiments one by one, it explores the interpersonal relationships that people care about most in their daily lives. Tao, empathizing with the audience to the greatest extent possible.
As an atypical slow variety show, unlike other slow variety shows that are obsessed with building a perfect ideal society of "harmony", "Taohuawu" is truly people-oriented, starts from reality, and restores real social life. Although there is no real empathy in the world, the same social situation and similar social encounters will make the audience and the guests on the show reach a high degree of resonance in a certain moment. In the fourth issue of
, Li Xueqin, Niaoniao and Wang Chuanjun went to a cabin in the mountains late at night with a lantern to wait for the shooting stars. Not only the stars in the sky know about it, but also people on the ground who are also used to looking up at the stars can also understand.
"Fifty Kilometers Taohuawu 3" is building a harmonious community and giving audiences emotional resonance to alleviate widespread social anxiety in society and give people the courage to engage in active social interactions again.
Conclusion:
Life is a garden with forked paths. Different forks in the road will lead us to different futures. During the journey, if you say hello bravely, you may meet a fellow traveler. The meaning of life lies in the mutual illumination between people. Rebuilding the intimate relationship between people is the nature of society and human instinct.
As Carl Sagan said: In the vast space and infinite time, it is my great honor to share the same planet and the same period of time with you.
