"Goodbye Princess" hits nearly 42 million views, triggering internet craze

Tia Lee announced: Following the global comeback campaign, the women's empowerment movement EmpowerHer is officially launched globally

Hong Kong - Media OutReach - December 16, 2022 - International Chinese (C-Pop) singer, film actress and fashion icon Lee Yu Fen | Lee Yu Fen (Tia Lee), after releasing the "Goodbye Princess" music video (MV) on December 9, 2022, today launched the global EmpowerHer movement . "Goodbye Princess" broke through 1 million clicks within 10 hours of its premiere, achieving unprecedented success. 5 days after the premiere, the hits on the YouTube channel exceeded 26 million, breaking the record for Chinese (C-Pop) songs. Up to now, "Goodbye Princess" has gained overwhelming traffic on YouTube and Weibo , and has accumulated nearly 42 million clicks across platforms . The MV marks that Fenfen has overcome past challenges and bravely stepped onto the international stage.

" Goodbye Princess " marks the renewal and improvement of Fenfen in the process of self-exploration, becoming a new look and full of strength. The global EmpowerHer campaign aims to reinforce the single's theme of female empowerment and encourage women around the world to bravely embrace who they are, become stronger, and create a better future together.

李毓芬今天启动全球EmpowerHer运动

发起全球EmpowerHer运动

受个人经历的启发，芬芬发起EmpowerHer运动，号召全球妇女和女孩相信自己，告别令人窒息的障碍，在逆境中站得更高看得farther. In general, EmpowerHer aims to support and promote the concept of "women empowering women", and to benefit women-centered charitable work on a global scale to create greater well-being for women around the world.

这次活动选定的受益者包括新加坡的Daughters Of Tomorrow、美国的Beats by Girlz和Women in Music、香港的Teen&39;s Key等。 As the EmpowerHer movement is promoted globally, donations will be given to them simultaneously to help them operate and achieve their goals, and create a better future for women. In order to support these charities,

, watching the MV of " Goodbye Princess " is equivalent to supporting women around the world. For every viewership goal the video reaches, a donation is made to the EmpowerHer movement, one of the largest initiatives in support of women's empowerment around the world. The EmpowerHer campaign will distribute a total of HK$3.8 million (approximately US$480,000) to selected charities. The number of 3.8 million is specially chosen by Fenfen to echo the important International Women's Day.

Teen&39;s Key Hong Kong Resource Development Manager Rachel Chow said: "Our goal is to give every young woman the opportunity to follow the path she envisioned for herself. In our eyes, when young women become independent, confident and able Making decisions independently is success. Yufen’s journey of resilience not only inspires our serviceHer clients and young women are an inspiration to the world - she dares us to believe that we are all unique. Everyone has the potential to create a future full of possibilities beyond our imagination. Thank you for such a meaningful initiative! It is a pleasure to be one of the beneficiaries of the EmpowerHer movement. "

Women in Music President Nicole Barsalona said, "Donations from the EmpowerHer campaign allow Women in Music to nurture, empower and advance women in music. We're excited to be part of this initiative with other nonprofits working to create change. "

Daughters Of Tomorrow Executive Director Fannie Lim said: "Daughters Of Tomorrow is delighted to be a recipient of Ms. Li Yufen's Goodbye Princess and the EmpowerHer campaign. The campaign aims to inspire, uplift and empower women. This echoes DOT's mission of empowering women and improving families starting from the economy. We recognize that everyone has their own life journey - with milestones to reach, obstacles to overcome and their life purpose. Knowing that everyone has a dream, it's our job to inspire everyone to create a better tomorrow for themselves. I wish Yufen's event a complete success and empower more women. "

Beats by Girlz Executive Director Erin Barra said: "Beats by Girlz is excited to be part of the EmpowerHer movement. We share a shared vision of empowering women and gender minorities through music and are excited to partner with Yufen on this work. "

EmpowerHerDance Global TikTok Dance Challenge

Dancers around the world are accepting the challenge of "Goodbye Princess" on the short video platform TikTok. "Goodbye" gesture, an upbeat, unabashedly feminine dance that embodies Fenfen's physical and mental rejuvenation after overcoming past challenges in fashion and showbiz, freeing herself to express her strength.

Original dancers and celebrities who joined the dance challenge Including globally renowned Filipino-Australian dancer and choreographer Hannah Balanay, who was the most popular Australian creator on TikTok last year.音乐来跳舞而被广大网友所知，其视频在平台上风靡一时。

Hannah Balanay发起EmpowerHerDance TikTok舞蹈挑战

这一舞蹈挑战催生了EmpowerHerDance这个标签。它包含所有翻跳舞蹈的短片，并进一步强化了全球The power of the EmpowerHer movement.

Li Yufen has been advocating women's empowerment throughout her career, and made it the focus of "Goodbye Princess" publicity and release activities. Long before releasing the MV, Fenfen has launched a 6-episode serial The animated series, which combines music, animation and fashion short films to create a creative synergy, tells the story of her journey in the music and entertainment industry. Her story of overcoming obstacles and bravely being herself has aroused universal resonance, and even won achieved nearly 100 million hits. This pilot event went smoothly and successfullyThe most successful promotional campaign ever for a Chinese pop music (C-POP) artist.

In addition to music, Fenfen also advocates empowering women in the fields of beauty and fashion. Along with A-listers such as Justin Bieber and Alicia Keys, she graced the covers of fashion magazines such as Vogue and ROLLACOASTER, using these famous platforms to promote her ideas of inner strength and female empowerment. Fenfen has also experienced the process from self-doubt to self-trust. This is a story about persistence and hard work. Today, she uses this personal experience to inspire women.

"Goodbye Princess" MV, and the teaser promotion including a lot of fashion short films, can be watched on Fenfen's social media.

官方媒体资料：

李毓芬Tia Lee官方频道：
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https:/ /weibo.com/u/1396928042/