According to Japan's Fuji News Network, Japan has officially amended its laws recently to adjust the adult age from 20 to 18. The new legal provisions will be officially implemented on April 1, 2022.
Regarding this, some Japanese politicians pointed out that the new law means that 18-year-old female high school students can sign a contract to shoot AV without the consent of their guardians. However, female high school students have limited experience and may sign AV contracts without knowing the content. big security risk.
So, since lowering the age of adulthood is risky, why does the Japanese government insist on doing so? Aren’t they afraid that high school students will become popular in AV?
01 The development history of Japanese AV industry
Speaking of Japan’s AV industry, it can be traced back to the Edo period . At that time, the Japanese shogunate did not pay attention to Confucianism, and Japanese commerce was extremely developed during this period, which boosted the prosperity of the Japanese AV industry.
1617, the shogunate circled a piece of land called "Yoshihara" in the northeast of Edo, which was used to open various brothels, theaters and inns. Japanese officials also acquiesced to the existence of various custom industries in the Yoshiwara area, which directly injected a touch of peachy flavor into Japanese culture.
After that, following the longing and demand of the Japanese people for the "prostitution culture", Japanese painters began to create a large number of scenes of love between men and women, even the master Katsushika Kita who drew " The Great Wave off Kanagawa" Sai are all keen to create ukiyo-e with erotic themes. This makes Japan's sexual culture more open.
In the 1960s, the predecessor of AV, the "pink movie", entered Japan, and some of the scenes included kissing scenes.
Many young men and women, thus opened the enlightenment of love. This phenomenon has also affected Hong Kong since then, bringing Hong Kong movies ushered in the era of "third-level films" that were all the rage in the 1970s and 1980s.
In the 1980s, the "earliest AV" "Plastic Book Girl Peep Mystery" and "OL Gap White Paper Mature Secret Garden" were born. The birth of "Peeping Mystery" marks the heyday of Japan's AV industry.
At that time, the penetration rate of domestic VCRs in Japan reached more than 40%, which provided the basic conditions for AV video tapes to enter thousands of households, and AV became a huge industry with an annual turnover of 100 billion yen.
After that, as Japan's bubble economy burst, the life pressure of ordinary Japanese people became more and more serious, and the proportion of unmarried young men and women also rose in a straight line during this period.
According to the Statistics Bureau of the Ministry of Internal Affairs and Communications of Japan, from 1975 to 1995, the proportion of single women among young people aged 25 to 29 in Japan increased from 20% to 48%, and the proportion of single men increased from 48.3% to 68%.
The continuous expansion of the unmarried group has made sex services for single men and women spring up like mushrooms after rain. Compensated dating and love hotels can be seen everywhere. It just so happens that Japan has a well-developed overtime culture. Many single men and women need stimulation and release pressure after a day's work, which has promoted the development of the AV industry.
02 Crisis and challenges of the AV industry
The thriving AV industry made an American economist unable to help commenting: "With the "custom industry" in Japan, there will be no economic crisis in the next 50 years."
It is true that after the end of World War II , Japan gradually got rid of the state of abject poverty after the war, and its economy began to grow at a high speed.
Economic prosperity has made the Japanese people’s sexual needs increasingly strong. In the words of sociologist John Gagnon, it is: “In advanced industrial society, sexual desire will be directly linked to consumption desire, and in some cases, the desire for objects It's even the same as the desire for sex."
Because of this, Japan's AV industry is growing day by day. According to the JVA report issued by the Japan Video Software Association, during the subprime mortgage crisis in 2008, Japan's economic growth stagnated, but the AV DVD disc rental market reached 346.9 billion yen, and the sales market also reached 283.2 billion yen.
This grand occasion made the AV industry account for nearly 1% of Japan's GDP, and it was even marketed in East Asia, affecting several generations of Chinese people, so that there are still many netizens who may not be able to think of it except "Ya Yudie" Other normal Japanese.
And for every Japanese, more or less enjoy the benefits of the AV industry. For example, Kitashinchi , a gathering area in Osaka, Japan, is home to all kinds of people who rely on the AV industry for their livelihood.
According to public information, a company employee once drove a taxi part-time in Beixindi at night, and met a drunk hostess, and the tip he got was his one month's salary.
Under the prevalence of "prostitution culture", the consumption of Japanese bars is even more amazing. The average Japanese spends about 10,000 yen to go to a bar, 20,000 to 30,000 yen to drink a flower wine, and 5,000 yen to watch a striptease.
However, not everyone can afford to go to the Fengyue place. More Japanese people choose to use AV discs to experience happiness, which will undoubtedly further promote the development of the AV industry, so that AV director Kazuhiko Matsumoto once said with emotion: "At that time, each work could sell 2 yuan without publicity. 10,000-30,000 copies.” While
discs are selling well, peripheral industries related to the AV industry are also booming. In the Japanese weekly magazines at that time, large-scale photos of AV actresses could be seen everywhere, bookstores were also filled with nude photo albums of actresses, and even the sports daily was full of store introductions of various brothels.
The booming AV industry has made many Japanese obsessed with it, so that neither the practitioners in the AV industry nor ordinary Japanese people realize that the crisis of the AV industry has come quietly.
The crisis of the AV industry comes from the popularity of the Internet and the development of digitalization in the Internet era. In the Japanese AV industry in the past, there were many "real dramas and fake productions", and AV directors often used mosaics to cover up flaws in order to prevent cheating.
It's a pity that this method suddenly "can't be played" in the digital age. On the one hand, AV works are becoming more and more high-definition due to technological innovation, and on the other hand, many peers compete, resulting in "thin code" becoming the trend of the times.
As a result, many AV production and distribution companies had to declare bankruptcy because they could no longer "cheat" customers into paying, resulting in a break in the capital chain. However, Japan is facing the impact of declining birthrate and aging customers, which invisibly intensifies the turmoil in the AV industry.
Even so, Japan is still unwilling to give up the AV industry. This is because, although the market size of the AV industry has declined compared to the past in recent years, it still brings huge profits to related industries in Japan.
Among them, the most typical one is the scale of Japanese AV actresses. In 2008, the number of AV actresses in Japan was about 5,000, and by 2014, this figure had reached 8,000. The continuous influx of practitioners from
has increased the number of AV works from 10,000 in 2008 to 25,000 in 2014. However, due to the shrinking of the AV market, many works are facing shrinking funds and slow sales, and the salaries of practitioners have also dropped from 600,000 yen to 50,000 yen.
50,000 yen is attractive enough. As we all know, AV actresses have low barriers to entry and make money quickly, not only becoming the first choice for many women, but even Japanese men want to get a share of it.
Seeing this, some Japanese companies simply changed their thinking and developed some products aimed at the female market. For example, a video website in Japan is mainly aimed at adult women. The videos on it are clearly priced, which not only meets the needs of women, but also brings considerable income to the actors.
In addition to the attractive income, the actors who participated in the video may also transform into idols, such as Aoi Sora, Okita Anri, etc., are all stars who have transformed from the AV industry to the entertainment industry.
What is even more unexpected is that practitioners in the Japanese AV industry can also marry and have children like ordinary people. Take Yu Juju, a male actor who does not sell his body, for example. He not only married his guest Bongzi, but also invited many colleagues to witness his happy moments.
From this point of view, although the Japanese are keen on "sellingculture”, but the AV industry is only one of thousands of industries. Practitioners can enjoy the life of ordinary people outside of work.
It should be pointed out that although Japanese society is relatively tolerant of AV actors and actresses, AV Professional workers sometimes still fall into the predicament of being discriminated against and insulted. These practitioners who have harvested countless traffic in front of the camera still need to work hard in real life and survive difficulties and contempt.
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Author: Liyuan Moon Night