is highly anticipated, Asian international Chinese pop singer, film actress, fashion darling Li Yufen (Tia Lee | Lee Yu Fen) new song "Goodbye Princess" MV, finally officially released today on YouTube and Weibo exclusively!
"I'm so excited to step into a new chapter in my life and career. This song and MV are based on my experiences along the way, and I believe it's a story that resonates with everyone... especially women. All the while, We are labeled by the society and bear various stereotypes . The malice and shackles of the world sometimes make us afraid to call out our inner strength. Therefore, I hope that the song "Goodbye Princess" can call on women to be brave Embrace your own heart, support each other to find your own truth and strength," Tia said.
"Goodbye Princess" single cover
"Goodbye Princess" creative concept and implication
"Goodbye Princess" is a song that bravely reinvents herself and bid farewell to her old self. Xintiandi. The title of the song is women's self-empowerment, and it is a message to women in the new era to have the courage to embrace their true selves, live out their own happiness, support each other, and jointly shape a better future. The
song has a very luxurious production lineup. What is particularly noteworthy is that this song is the first Chinese song produced by Grammy-winning producer Swizz Beatz. The talented Swizz Beatz has written hit songs for many legendary musicians including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many more.
The music video for the song was produced by Actual Objects, a diverse and experimental Los Angeles-based studio that has tailored its unique aesthetic for internationally renowned brands and artists such as Nike and Travis Scott. The MV is set in a popular fantasy world and adopts the style of Cyberpunk, depicting the story of Tia's transformation from a protected animal idol to an independent woman who walks out into the world alone.
Tia is especially grateful to the various teams for allowing her to appear in different media such as picture books, animations, stills, and fashion dynamic videos: "This time I reappear with a sci-fi image! If animation means the past, photography represents the present, let the past Combining with the present will create the future. At the climax of the whole project, I hope to bring you to this surreal, science fiction world in the distant future, bid farewell to the past in a landscape full of wonders, and embrace the future together "
The future sci-fi world in "Goodbye Princess"
The ingenious prelude layout of "Goodbye Princess": more than 100 million views in a month, great success in publicity
Last month, "Goodbye Princess" launched a grand publicity plan. The six-episode animated story subverts the "Princess" fairy tale, telling the story of Tia's mental journey in her acting career, as well as her ultimate transformation and growth. The whole project combines animation, music, fashion photography, virtual and other major elements, which is unprecedented. So far, the animation has accumulated more than 100 million views on major social platforms, and has been described as the most successful promotional activity in the history of C-Pop artists. The animation and the fashion style performed by Tia have been released on her IG and YouTube Channel.
Recently, Tia appeared on the cover of ROLLACOASTER UK, Vogue Hong Kong also made a special production for it with "The Voice" as the themeThe digital cover of the theme fully demonstrates the attention-grabbing effect of "Goodbye Princess" in terms of publicity, as well as Tia's strong fashion shaping ability.
ROLLACOASTER UK封面
Vogue Hong Kong「The Voice」数字封面
关于李毓芬(Tia Lee | Lee Yu Fen)
亚洲华语国际流行女歌手、影视演员、时尚宠儿李毓芬（Tia Lee | Lee Yu Fen），出生于台北， Since her debut, Tia has played leading roles in several popular TV dramas and released many hit singles. In addition to her acting and music careers, Tia is also a regular in major fashion shows as a style icon and trendsetter, having graced the covers of leading fashion magazines such as Vogue, ELLE, Marie Claire, and through multiple Vogue social media channels Share her beauty secrets and fashion tips.