Author: Li Yajing, Lina
Editor: Lina
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Recently, 36氪 learned that Shenzhen Sees Technology Co., Ltd. has completed a new round of financing of tens of millions of RMB, led by Shenzhen Chuangdongfang, followed by Shenzhen SMEs cast. The company has previously received investment from Aofei Entertainment , Tiancai Holdings, and Foxconn . This round of financing will be used to increase investment in technology research and development, strengthen brand and marketing work, and create a more complete VR ultra-high-definition and video collaboration. ecology.
See Technology was established in 2016, focusing on the research and development of a new generation of visual computing technology. It owns consumer-grade panoramic cameras QooCam series, professional-grade panoramic cameras Obsidian series, 5G+8K VR live broadcasting system and other hardware products and a complete set of software solutions.
currently sees that technology products have been adopted by enterprises such as Google, , CCTV, BBC (British Broadcasting Corporation), Huawei, and .
See Technology product line (part) Interview photo courtesy
In the field of VR panoramic ultra-high-definition video, See Technology has launched consumer-grade panoramic camera QooCam series, professional-grade panoramic camera Obsidian series, 5G+8K VR live broadcast system and other products.
Among them, the QooCam 8K is equipped with a 1/1.7-inch 20-megapixel sensor that supports recording 8K/30fps ultra-high-definition video and 4k/120fps ultra-fast panoramic video. Gyroscope + IMU sensor + image stabilization technology ensures the stability of the video, and is equipped with a 2.4-inch color touch screen.
saw that technology CEO Chen Dan told 36 Krypton that during the epidemic, a zoo in Nanjing installed QooCam 8K industry version panoramic live broadcast, allowing consumers to realize "cloud" tours of the zoo at home.
Kandao Obsidian Pro interview and photo courtesy of
In terms of professional panoramic cameras, Seetech released the Obsidian Pro 12K 3D ultra-high-definition professional VR camera in April this year, which supports shooting 3D panoramic videos at 12K*12K 30FPS and super resolution 12K at 60FPS *12K 3D panoramic video production, with the exclusive algorithm of see technology, can achieve 12K x 12K 3D panoramic video output with a high frame rate of up to 60 fps; equipped with 8 APS-C sensors; equipped with 8 customized super 6K f2.8 large aperture Fisheye lens, 14 elements and 10 groups of precision technology guarantee movie-level imaging effects; equipped with an integrated SSD module to meet the ultra-high-speed data storage of 8 lenses, the market price is nearly 200,000 RMB.
Google mentioned Seetech's smart video conferencing machine in a blog post during the epidemic. Image source: Google
Panoramic video, AI intelligent algorithm, video conferencing operating system and other technologies are integrated. It is understood that the market price of Meeting is positioned at around 5,000 yuan, and the market price of Meeting Pro is 7,999 yuan.
In addition, see technology has also cooperated with Huawei Hongmeng to launch the Kandao Meeting Pro Hongmeng version, which is equipped with Hongmeng system, which integrates a 360° camera, an omnidirectional microphone, and a high-fidelity speaker, and can be turned on in one machine Video conferencing helps Hongmeng users upgrade their meeting experience.
Currently, customers who see technology on the B side include CCTV, SKT, Datang Telecom , Google, British Broadcasting Corporation (BBC), German Television (ZDF), Huawei, ZTE , Beijing Normal University , Shenzhen University etc.; on the C side, see the technology for the vast number of technology, tourism, photography, sports, VR panorama enthusiasts around the world.
In addition, Chen Dan introduced that the panoramic camera of the technology has been used in the shooting of many award-winning films or long videos, such as being shortlisted for the 77th Venice International Film Festival "VR Competition"Competition Unit" VR documentary "60 Seconds of My Life", "Chernobyl Reactor No. "TAKE EVERY WAVE", which was nominated for the China VR/AR/MR Award, and "China, a week before the virus closed the city", won the Golden Duo Award of the 5th China VR/AR/MR Creation Competition for the "Panoramic War Epidemic" special unit award.
currently see technology Most of the business is mainly concentrated overseas, and the revenue of the product lines on the B-end and C-end accounts for half. Chen Dan told 36 Krypton that the annual sales of technology will increase by 50% to 60%. doubled.
Driven by the VR upsurge in 2015, traditional companies in the imaging industry such as Kodak , Samsung , Ricoh , and emerging players such as Insta 360 and GoPro launched corresponding panoramic camera products. The competitive landscape of the panoramic camera industry in China is relatively diverse.
But then, as the upsurge of the VR industry cooled down, the panoramic industry entered a round of intensive reshuffle. Except for a few players in subdivided fields, many brands have carried out Industry transformation.
Chen Dan told 36 Krypton that at the beginning of the establishment of science and technology, he judged that the industry would need at least 6-7 years of polishing and development, which is why the company chose the more patient Aofei in the early stage of financing Entertainment, Tiancai Holdings, Foxconn and other industry capital.
However, in recent years, with the further maturity of panoramic technology and the gradual popularization of consumer hardware such as VR/AR glasses, consumers’ awareness of panoramic technology and VR technology has also increased. It is constantly improving.
Chen Dan said that seeing that the technology has released more than 300 videos on the Kuaishou platform, such as "Panoramic Play Disney" and other "Panoramic Views of the World at Home", which have received great market response. The account has accumulated more than 1.2 million fans.
"The popularity of panoramic cameras is a process of transition from PGC to UGC. For example, some professional panoramic shooting content is presented to users through media at first, and then with the spread of panoramic video And popularization, many C-end users will also want to try to use the panoramic camera to shoot vlog, daily videos with babies, etc. This popularization process will take about 2 to 3 years. "
In addition, Chen Dan believes that promoting the large-scale popularization of panoramic video technology requires the popularization of consumer hardware such as VR/AR glasses and the improvement of the panoramic camera industry chain on the one hand; For example, foreign Youtube or Facebook both support the sharing and display of panoramic video. At present, only Kuaishou and B station support panoramic video sharing and display on the main website in China.
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