The luxury car market was once a glorious world. However, the recent wave of price cuts in the car industry has also made the world feel a bit chilly. Especially second-tier luxury car brands are not as strong as first-tier brands at the top and not as strong as ordinary brands at the bottom. In this round of market price cuts, what will they do?
Cadillac: A closer look at popularizing the "same price for oil and electricity"
The new energy star on Cadillac's booth - IQ Ruige, has a price that is as high and low as a roller coaster. You must know that the price of Cadillac's previously launched Ruige series started at 439,700 yuan. This time, the rear-wheel drive standard range luxury version of the IQ Ruige is only priced at 297,700 yuan. The industry lamented, is this going to popularize the "same price for oil and electricity"?
Jaguar Land Rover: Lost a domestic new energy vehicle
Jaguar Land Rover, once dubbed "luxury" by the media, is now unable to avoid the cold winds of the market. As early as this summer, the price of various star models of this car dropped by RMB 80,000 to RMB 150,000. Some models dropped directly from 400,000 to 200,000. The price of a domestic new energy vehicle has almost dropped.
Lei Che: The "price increase king" can no longer increase
The "price increase king" Lei Mousas finally couldn't stand the pressure of the market. ES, NX, and even LS all gave way to profits. Some models previously required a price increase of 30,000 yuan, but now offer car buyers a "cash discount" ranging from 30,000 to 40,000 yuan. Once in and out, it is equivalent to saving about 70,000 yuan in car purchase money. The media lamented that the "price increase king" has also fallen from the "altar".
In fact, in recent luxury brand sales rankings, Lexus and Yuhuangdadi have been squeezed out of the top five, replaced by Tesla and Ideal. In the top ten list, Jaguar Land Rover, Lincoln, etc. are also hard to find.
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However, second-tier luxury brands under the wave of price cuts are still facing unprecedented market tests. Faced with the rapid rise of new energy and smart electric vehicles, as well as the strong impact of independent brands, second-tier luxury brands have to adopt a drastic price reduction strategy in order to maintain market share in the competition. While first-tier luxury brands have been cutting prices one after another, second-tier luxury brands have also chosen to maintain sales through substantial price cuts in order to survive in fierce competition. However, relevant people analyze that second-tier luxury brands must be cautious when cutting prices. If they are not careful, they may be regarded as "sandwich biscuits" that are attacked from both sides. Whether they can find a way to adapt to the electric trend, perhaps only time will tell.
In this battle over entry into the luxury car market, whose side are you on? Welcome to share your views in the comment area!
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