When buying a car, look for SUV experts
In recent years, Chinese car brands have emerged one after another. At the same time, with the booming new energy vehicle market, the development of new car-making forces has also been advancing rapidly. Although the "car manufacturing" track is already very crowded, there are still many entrants who spend huge amounts of time, energy and money on it. The dazzling array of new cars has already dazzled consumers.
The pure electric car market has also ushered in a period of explosion in the past two years. Among them, Jiyue 02 is a new model worthy of attention in 2024, with the internal code name "Venus", which means "Venus". This new car was unveiled at the 2022 Guangzhou Auto Show, but at that time the Guangzhou Auto Show did not receive a lot of attention. Coupled with the strategic adjustments of the Jiyue brand, this model did not enter the public eye.
Today, Jiyue 02 has released a new official picture. The front face of the new car adopts a common closed design, and the Y-shaped headlight group has a good visual impact. The entire front face has a strong style of new energy models, and it is also well recognized in the pure electric car market.
Viewed from the side, the new car adopts a fastback design, with smooth visual effects and well-coordinated proportions, creating a sense of movement that is ready to go. In terms of details, the low-wind-resistance rim design and small-sized exterior mirrors can both reduce wind resistance. The new car does not have a door handle design on the side, and is expected to use an electric induction opening method. This traditional design will also deviate from traditional car usage habits.
The rear of the car adopts the popular through-type taillights. The taillights are Y-shaped on both sides, echoing the headlights and forming a unified family style with Jiyue 01. Radars and radars are placed in many places throughout the car. Cameras and other sensors, so in terms of configuration, this car should have good automatic driving assistance functions.
In terms of interior, the new car adopts a wrap-around interior with colorful ambient lights. The steering wheel adopts a half-width design, and the car is equipped with a through-type screen. On the whole, Jiyue 02 is more like beating Jiyue 01. Many design elements follow the current trend and form a family unity.
Jiyue 01 The price is too high, and the brand development is in trouble.
Many consumers may not be familiar with the Jiyue brand, mainly because it has experienced a brand adjustment before, resulting in the establishment of the brand image almost starting all over again. Jiyue was originally called Jidu Automobile and is a car brand owned by Baidu. Baidu, a once-famous Internet giant, started early in the morning and late at night on the road to building cars. It was the first to devote itself to the self-driving car business, and then in January 2021, it officially formed a joint venture with Geely Holding Group. A smart car company has entered the automotive industry as a complete vehicle manufacturer. This new company is Jidu Automobile.
From the perspective of equity structure and business allocation, Baidu is mainly responsible for research and development and product definition, while Geely is more responsible for production and manufacturing tasks. However, since Baidu does not have the qualifications to build cars, in order to continue to promote its own car manufacturing business, it once again established an alliance with Geely Jiyue Auto serves as a sub-brand of Geely, but Baidu and Jidu are responsible for most of design, research and development, sales and team management. Geely still plays the role of producer.
The Jiyue 01, the first model of the "Jiyue" brand, was officially launched at the end of October. The new car has been launched in two model configurations, with official guide prices of 249,900 yuan and 339,900 yuan respectively. Although the official said that Jiyue 01 has received more than 15,000 orders 24 hours after it opened for pre-order, the actual results are obviously not satisfactory, and even caused a wave of order cancellations due to excessive pricing.
Currently, there is no accurate sales data released for the full month of November. In line with the principle of reporting good news but not bad news, the sales volume of Jiyue 01 can be imagined. The data predicted by big names may be that the monthly sales volume is only a few hundred units.
At the end of November, Jiyue 01's price reduction of 30,000 yuan for all models pushed the Jiyue brand to the forefront. This move highlighted the fierceness of market competition and the difficulty of new brands breaking through. Jiyue Automobile management I felt a lot of pressure from it. If it weren't for poor sales, I wouldn't have made such a decision in such a short period of time.
Therefore, the development of the Jiyue brand was not very smooth in the early stage of its launch. It was also a major Internet manufacturer that ended up building cars. Huawei's initial performance was actually not very optimistic. Cooperation with Cyrus was difficult, but it was forcibly tied to Huawei's identity. It is determined that after the product upgrade, the facelifted Wenjie M7 has obviously achieved initial success. So what are the future market expectations for the Jiyue 02, the second model of the Jiyue brand?
Jiyue 02 is difficult to save Jiyue brand from water and fire
Although there is not much news about Jiyue 02 at present, judging from the positioning and future price of this model, Jiyue 02 is almost facing unprecedented pressure and difficulties. Because there are currently too many new energy cars with mid-to-high-end positioning, almost all major car companies have used their special skills to enter this segment.
New models that have been launched so far include Huawei Zhijie S7, Avita 12, Chery New Era ES, Geely Galaxy E8, Jikrypton 007, etc., while the performance of established models such as Tesla Model 3, BYD Han, Xpeng P7i, and Seal It is also very strong. At the same time, Xiaomi SU7 will also be launched next year. There are countless strong competitors in the new energy sedan range of 200,000-350,000 yuan. It is difficult to stand out with the strength of Jiyue 02.
Jiyue 02 as a car cannot play an important role in charging into battle. A breakdown of the current hot new energy vehicles are almost all SUVs, including the Lixiang series, Wenjie M7, Song PLUS, Model Y, etc. As the brand's first model, the Jiyue 01's current sales have shown little improvement. It is really difficult for the Jiyue 02 to perform as well as the Tesla Model 3 and BYD Han.
Expert summary
Unless Jiyue 02 has disruptive innovative technologies, such as outperforming brands such as Tesla and Wenjie in terms of intelligent driving, or showing great sincerity in terms of price, it will not be able to win the market at present. As far as the product strength is concerned, it is difficult for Jiyue 02 to compete with competing products. All in all, for Jiyue, only fresh enough concepts, leading enough technology, and amazing enough prices will have their own stage and market.