A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour

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sleep well, the sky is blue! But more and more people are experiencing insomnia. On the Baidu index, the search for the entry " " is on the rise.


A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


"sleep artifact" is popular among young people who can't sleep


The "2021 Exercise and Sleep White Paper" released by the China Sleep Research Association shows that more than 300 million people in my country have sleep disorders . iiMedia Research ( iiMedia Research Consulting ) survey data shows that among consumers with insomnia, 74.3% are aged 22-40. In the face of sleep problems, 40.36% of Chinese consumers will choose to buy sleep aid products, which are highly accepted.


A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


​​"I want to sleep but I can't sleep." Li Yu, born in the 90s, suffers from insomnia all the year round. It is her norm to go to bed after 1 am. Insomnia causes her memory loss and poor spirit during the day. To help her sleep, she had to buy some sleep aids. Mr. Zhang after


95 is a plateau worker, and the problem of insomnia has always plagued him. Mr. Zhang said that the basic sleep time every day is after 12 o'clock in the middle of the night, and insomnia has become a habit. Recently, he began to listen to books and meditate at night. "It's so useful." The reporter noticed that there are still many "artifacts" such as sleep aids on the market. For example, melatonin sugar, smart sleep instrument, sleep aid aromatherapy, sleep stickers, etc. Many netizens praised this kind of "artifact", and some netizens said that it did not work.


A new profession was born, with a monthly price tag of more than 18,000


​​In addition, a new sleep aid service has appeared on the e-commerce platform: sleep coaxing service , the price ranges from tens to hundreds of yuan per hour .


​​On an e-commerce platform, a reporter searched for sleep coaxers, and there are more than 20 stores, some of which have monthly sales of more than 10,000. Merchants generally provide two types of services, text and voice. assigns 5 levels to sleep coaxers based on factors such as the number of orders and favorable reviews. In the case of voice connection to the microphone, charges higher sleep coaxers. An hour is 400 yuan, and the ordinary charge of sleep coaxers are 80 yuan an hour. Some store customer service said that generally high-level topics have a stronger sense of topic and a good voice, which will not embarrass customers in the cold.


A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


​​reporter purchased a 10 yuan blind box package. During the exchange, the other party revealed that he had worked part-time for more than a year. If he received a sleep coaxing list, he would usually help the client to fall asleep by singing, telling stories, reading radio stations, etc. If it exceeded the specified time by 10 minutes, the client would still If you don't fall asleep, you need to renew the order. If you encounter unreasonable customers, you will choose to charge back.


A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


​​Regarding the emergence of sleep coaxers, Yu Yue, the attending physician of the Sleep Medicine Center of the Fourth People's Hospital of Chengdu (Jiujiang District), said: "There is a market and there is demand." For those with severe sleep disorders, Yu Yue suggested You should receive treatment from a professional doctor in a timely manner . "In my opinion, the audience of sleep coaxers should mainly focus on young and single people. Proper talk will help relieve their psychological pressure." Yu Yue said, "But professional and qualified doctors generally do not Choosing to become a so-called 'sleep coaxer', and psychological counselors need to have deep medical and psychological knowledge, so the actual role of the 'sleep coaxer' group may be very limited."


Can't sleep? Before looking for foreign aid, try to "strengthen yourself"


​​In fact, if you want to improve sleep quality, you must start with cultivating good bedtime habits. Check out these tips:


  • Avoid watching some thrills before bedSexual content (such as short videos, combat online games) or some strenuous exercise, the cerebral cortex is highly active and it is impossible to fall asleep. The
  • can listen to some soothing music before bed, drink a glass of warm milk, dim the lights in the room, and do more things that make you feel sleepy. Here is a "60-second breathing to sleep method" proposed by Dr. Andrew Wey of Harvard University in the United States: press the tip of the tongue against the roof of the mouth, inhale through the nose for 4 seconds, hold the breath for 7 seconds, and exhale for 8 seconds, and cycle 4 times to feel sleepy.


A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


  • Get a head massage: Simple head massages you can do yourself, like hair brushing therapy. Choose a strength that is more acceptable to you, use the belly of your ten fingers or the tips of your fingers, start from the upper edge of the eye sockets of your eyes and comb your hair backwards, and comb to the Fengchi point at the back of your neck. Repeat several times. You can also use a horn or a solid wood comb instead of your fingers.
  • This action can stimulate the nerve endings and meridian points of the scalp, effectively relax the nervous state of the head nerves, and promote local blood circulation, especially for people who are engaged in mental work, combing their hair for 3-5 minutes every day is good for relieving fatigue and brain. The tension in the cortex is of great benefit.

A good night's sleep is worth the money! The rise of the sleep economy, sleep coaxers can charge up to 400 yuan per hour - Lujuba


Sleep is closely related to our health. Good sleep can not only eliminate fatigue, restore physical strength, protect the brain, consolidate memory, but also play a vital role in maintaining mental health and improving immunity. Have you ever had a " count sheep moment"? How will you deal with it?



chat box comprehensively from Red Star News, Xiaoxiang Morning News, Popular Science China, etc.

Editor: Chen Wen

Responsible Editor: Cheng Chen

Tags: news