On September 8, the "New-tro Brothers Group" of " Up Every Day " officially graduated and ended. Before the program was broadcast, eight members of Wang Han , Sha Baoliang , Hu Haiquan , Pan Yueming , Qi Sijun , Zhang Yanqi , Wu Zelin and Ding Zhenzhuo posted sincere handwritten letters on social platforms. , say goodbye to each other. From the debut of "Tiantian New-tro Brothers" on June 5th to the graduation trip on September 8th, the comprehensively upgraded "Tiantian Upwards" and "Summer Special Project" not only let the audience see the changes brought by the change of host lineup Brand innovation also opens up emerging trend cultural experiences in the collision of topics between the youth culture of the era and the culture of the retro era.
At the same time, the competitiveness and influence of "Everyday Upward" after the gear shift has become stronger and stronger. The data shows that after the revision of "Daily Upward", the average ratings of multiple networks have increased compared with before. Among them, CSM's national network share is 2.04% (the share has increased by 40%), and the average program arrival rate is 0.69, which is 35% higher than the previous five episodes of the revision. In the highly competitive summer program, the average ratings of "Everyday Upward" ranked first in the province in the same period in the five networks (CSM National Network, CSM Metro, CCData, Huan.com, Cool Cloud ); among which CCData In Hehuan.com, the five episodes are all the first in the province at the same time.
uses "people" as the carrier to form a deep emotion -tro Brothers" is a brand new debut, and the attention, exploration and shaping of "people" is the core of the production team of "Daily Up".
In June, "Daily Upward" ushered in a comprehensive upgrade in content and form. Eight members, Wang Han, Sha Baoliang, Hu Haiquan, Pan Yueming, Qi Sijun, Zhang Yanqi, Wu Zelin and Ding Zhenzhu, were formed to form the "Daily New-tro Brothers Group". The program divides them into "new and old" factions, entering each other's world through topic discussions, and colliding with sparks between different generations. From the post-70s generation represented by Wang Han to the post-00s Tibetan youth Ding Zhenzhu from Litang, the members come from various sectors of the entertainment industry, with a maximum age difference of 30 years.
Taking into account the lineup of guests of all ages and fields, it has laid the foundation for the innovation and diversification of "Daily Upward", and has always attracted audiences of different ages and preferences with program content suitable for all ages, and finally achieved a three-dimensional audience. Expansion. According to the data of CSM National Network, after the shift of "Daily Up", the share of each audience has increased compared with the previous one, among which the audience share of the 00s and 80s exceeded 3% (both increased by more than 40%); the share of the audience with a college degree or above exceeded 2.4% (up 46%).
However, the program group did not simply define "new" and "old" according to their age, but formed a sharp contrast through members' different understandings of the same topic. At the beginning of each episode, the program team designs a novel mini-game based on the current theme to show the brothers' differences in life concepts and lifestyles. As Zhao Yating, the producer of "Everyday Upward" said: "In fact, Wang Han is not the 'big brother' image that the public imagines in private. He and Hu Haiquan, Pan Yueming and Sha Baoliang are very trendy in life. They have a way of life that is more "cool" than many young people."
This attempt is undoubtedly full of surprises, showing the stark contrast and personality contrast between the two groups of brothers of the new school and the old school, which not only stimulates the audience to pursue more enthusiastically, but also Caused controversy many times. Up to now, the number of readings of the New-tro brothers group on the social network platform has exceeded 50 million, the interesting performance of Ding Zhen, Pearl, Zhang Yanqi and other guests, and the "Tiantian Shang all members Changsha night market booth" "Tian Tian Shang all members" Topics such as "posting school uniform photos" have repeatedly landed on Weibo's hot search list... "Tiantian New-tro Brothers Group" continues to burst into group influence with new looks, showing that classic programs are both in the same line and withA brand that keeps pace with the times.
Adhering to cultural genes
The topic of the incident sparked an upsurge in attention
In the latest episode of the program, " Xiangxi girl"Shen Mengchen as a tour guide, led the "Tiantian New-tro Brothers Group" to the iconic scenic spot in ZhangjiajieMaoyan River , start a summer limited graduation trip. At night, everyone sat around the landscape and lawn, and recalled the time spent together in the past three months through a face-to-face "Truth or Dare". There was a strong sense of remorse, but more of them were moving brothers. Friendship and growth harvest.
As a 14-year-old variety show, "Everyday Upward" has been constantly trying to jump out of the "comfort zone" and embrace young audiences with a youthful attitude. Therefore, we saw in the three-month-long "Summer Special Project" of "Daily Upward", "Daily New-tro Brothers" is not confined to the studio, but goes outdoors and embraces nature , show the beauty of nature and feel the profound charm of traditional culture in an immersive experience. In the first episode of
on August 11, the "Tiantian New-tro Brothers Group" came to Dege County, Zizang Zhizhou, Sichuan Province to experience the charm of Tibetan culture. Dressed in Tibetan costumes, learning the culture of Kangba, sitting around the foot of the mountain, "playing bazi", immersed in traditional Tibetan games such as blindfolded feeding yogurt and Odo, singing and dancing with the local ethnic minorities...with Ding Zhen pearls As the core, the program not only shows his free and easy and heroic life in the grasslands, but also allows more people to see the life and growth environment of Tibetan people like Ding Zhen, and guides the public to pay more attention to national culture and strengthen national emotions. .
In addition to walking out of the studio, "Everyday Upward" also explored a recording and broadcasting mode that broke through the traditional TV program production, and tried a new production and broadcasting form-slow live broadcast, which brought a refreshing feeling to the audience. The first episode of "Tiantian New-tro Brothers" after the integration started the "Sleep Slow Live" of Interactive Lianmai, and experienced online sleep with 200 young people born in 1995. After the program was broadcast, the audience responded enthusiastically, which not only aroused active discussions among netizens, but also provided a useful demonstration for the innovation of TV program interpretation.
In the three months since the review content was fully upgraded, "Daily Upward" has carried out professional and interesting knowledge sharing and popular science around different topics such as the decryption of digital collections, stalls in Changsha night market, and Ganzi Dege's characteristic humanities. Seasonal practical topics such as mosquito control were discussed in simple terms. It can be seen that the guidance of social value and positive energy has always been the password of the brand program "Daily Upward". The upgraded version of "Daily Upward" adheres to the cultural genes, and through in-depth cultivation of content and forms in various fields, creates a variety show with more mainstream value and humanistic care, grasps the pulse of the times, and allows the audience to gain knowledge through laughter and joy. Provoke thinking.
The 0713 men's group endorsement in the fourth quarter
brought the classics to life through challenges and innovations the words said. When asked about his feelings about the " Tiantian Brothers " gathering, dispersing and reuniting, Wang Han frankly expressed his feelings about the past and the future, but also hoped to grasp the present moment. As he said, life is about constantly facing together and parting, but even if we are separated, good brothers are still good brothers. For Wang Han, the graduation of
"Tiantian New-tro Brothers" was a time of growth and farewell, but it also welcomed other fresh and youthful faces. On September 7, the phrase "0713 Men's Team Up Every Day Reuters" landed on the 19th Weibo hot search list, and the 0713 re-employment men's team returned to the familiar Hunan Satellite TV studio again in the form of a 6-member fit to record. That night, wakes up and released a short background video of the program on his personal account, causing many netizens born in the 90s to shout, "My happiness is here!" "Ye Qing Hui!"
It is reported that the next quarter's "Tiantian Shang" will build a "Tiantian Wonderful Superpower Vocational Skills Academy", 0713 men's team: Chen Chusheng , Su Xing, Wang Lixin , Zhang Yuan, Wang Zhengliang, As the "Global Spokesperson of Tiantian Vocational and Technical College", Land Rover 6 will grow up with young audiences in the first phase. In addition, the program team also revealed that the actor of "Xianjun Changheng" in the hit drama "Canglan Jue" , young actors Zhang Linghe , Yang Di will also join "Daily Upward" as resident guests, leading the audience to explore more unknowns together in the show with their sunny and youthful appearance.
always has a young mentality, Forever Tian Tian Shang may be the reason why this brand program has always been in the forefront of variety shows. With warmth, attitude and depth, "Every Day Up" continues to innovate in the inheritance, and seeks in-depth dialogue with the audience in the expression of youth. , actively meet the challenges, have the courage to self-innovate, and continue to lead the social trend by optimizing the genes of the program, sticking to the mainstream youth culture position. We will wait and see what exciting "Daily Upward" will bring in the fourth quarter.
