, in the name of "The Ninth Art", gives full play to its interactive narrative and digital reach capabilities, injecting fresh vitality into the innovative expression and inheritance of traditional culture in the new era.
Intangible cultural heritage skills, as an important carrier of cultural development, through the integration with digital game technology, it has shown a new inheritance look under the digital wave, allowing more young people to see the ingenuity behind it, and also To make the connection between games and traditional culture closer, while empowering the cultural industry, it also delivers positive cultural energy.
uses games to open intangible cultural heritage and blooms the charm of thousand-year-old velvet flowers
"mountain flowers are inserted into treasure buns, and dianthus embroidered in Luo Yi." Tang Dynasty poet Li Bai inserted velvet flowers in his hair in his verses, showing the smart and pretty girl. The velvet flower technique emerged in the Tang Dynasty, formed an industry in the late Ming Dynasty, and reached its peak in the Qing Dynasty. The velvet products inherited from Beijing are collectively referred to as "velvet birds".
Beijing velvet bird technique: the flower of art blooming at the fingertips
has evolved from silk as thin as a silkworm wing to vivid birds and flowers. During this period, dozens of processes such as cooking, coloring, banging, wrapping and smoking are required. , the birth of each "velvet bird" is engraved with the craftsman's ingenious interpretation of traditional culture.
The production of velvet bird requires dozens of complicated processes. As a simple hand-made craft, the velvet flower technique has been circulated for thousands of years, and now it is also integrated into the context of the digital age. On the occasion of the Mid-Autumn Festival and the festival, the mobile game " A Chinese Ghost Story " has joined hands with Cai Zhiwei, the representative inheritor of Beijing Velvet Bird, to open a window for players to express intangible cultural heritage through games. Through the ingenious combination of intangible cultural heritage skills and virtual props, the game and traditional culture can achieve resonance from form to god.
Beijing Velvet Bird inheritor Cai Zhiwei
In this cooperation, players can get the exclusive joint back decoration appearance [Autumn Moon Boundless] through in-game activities. Witness the exquisiteness of velvet flower skills in the interactive experience, so as to raise a sense of closeness to traditional culture from the heart.
A Chinese Ghost Story mobile game teamed up with Cai Zhiwei, the inheritor of Beijing Velvet Bird, to create a joint back decoration appearance
and traditional culture go both ways to create a new vitality of intangible cultural heritage
Chinese traditional culture has gone through the changes of communication carriers and is still alive and well. As a digital medium favored by the younger generation, games can spread traditional culture farther with the help of their digital shaping ability and public influence. Creating the vitality of intangible cultural heritage skills with an affinity display method and expressive power on paper is the key to making users and traditional culture go both ways. The
"A Chinese Ghost Story" mobile game, together with Master Cai Zhiwei, recreates the Mid-Autumn Festival Jade Rabbit's creation process in a panoramic manner, interprets a vivid "good game" of intangible cultural heritage, and opens a window for young users to intuitively express traditional culture.
Master Cai Zhiwei restores the Mid-Autumn Jade Rabbit
It is worth mentioning that, as the sixth-generation descendant of the Zhang School of "Fleece Bird Zhang", Cai Zhiwei is deeply involved in Beijing's velvet bird skills, and was once a member of the 2022 Beijing Winter Olympics "Tang Hua Feixue" The series of dresses are designed with velvet flower ornaments, and have appeared on media stages such as CCTV and "Bazaar" for many times to speak for the traditional velvet flower skills.
Cai Zhiwei designed the velvet flower ornaments for the Beijing Winter Olympics dress
Cai Zhiwei took inspiration from the Mid-Autumn Jade Rabbit in the game, and renovated the velvet flower skills in a digital form. The complex hand-made crafts such as ironing and assembly vividly depict a smart jade rabbit sitting and lying among the auspicious clouds, which echoes the reunion and missing connotations of the Mid-Autumn Festival folklore, and makes the intangible cultural heritage skills and traditional culture complement each other and further rejuvenate. The dazzling brilliance of intangible cultural heritage. Through the in-depth cooperation with the non-legacy velvet bird, the mobile game "A Chinese Ghost Story" has extended a practical expression outlet for traditional culture, allowing players to follow the digital interactive experience path to understand the historical evolution of velvet flower skills, and its implications The unique oriental aesthetics, and then sublimate the sincere love for traditional culture.
play game digital bondRole Continuing the intangible cultural heritage
The mobile game "A Chinese Ghost Story" has always been committed to implementing the digital link function of the game and inheriting the fire of ingenuity, and this cooperation has also written a new chapter for the "Tinder Project" of the mobile game "A Chinese Ghost Story".
Looking back on the past, the "Tinder Project" of the mobile game "A Chinese Ghost Story" has successively launched cross-border cooperation with Jinsha Site Museum, the Millennium Porcelain Capital Jingdezhen, and Liuyang Fireworks, diversifying and continuing the context of traditional cultural heritage. For example, the first phase of "Chuanshu Zhi·Jinsha Ji" linked the Jinsha Site Museum, using game digital technology to lead players to "travel" to the ancient Shu civilization 3,000 years ago, and interact with the millennial antiquities restored by technology.
"A Chinese Ghost Story" mobile game joins hands with Jinsha Site Museum to explore ancient Shu civilization The beautiful girl linked the silk umbrella and brought it digitally into the game, becoming the charm of the West Lake that will accompany the players forever.
"A Chinese Ghost Story" mobile game focuses on the intangible cultural heritage craftsmanship "West Lake Silk Umbrella"
can see that with the help of 's digital technology 's aggregation ability, the game carrier has penetrated into multiple fields, and combined with history, humanities and artistic aesthetics, on the one hand Expanding the horizons and boundaries of cultural inheritance, bringing new vitality to traditional culture; on the other hand, by breaking the circle and extending cooperation, the public can deeply understand the meaning of traditional culture, form a bond of cultural values and ideas, and subtly understand the meaning of traditional culture. The cultural industry achieves empowerment. With the continuous development of digital technology in the future,
will play a more important role in the dissemination and inheritance of traditional culture in the contemporary era with innovative and diverse perspectives under the digital drive and integration. At the same time, we also expect more game companies to use digital channels to continue to explore the positive value of games, explore the connotation of traditional culture, find a "cohesion point" for traditional culture and games, tell Chinese stories well, and make intangible cultural heritage culture great in the new era. shine.
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