Young people stay up late big data: love watching "Country Love" affects movie box office trends

movie 309℃

Hangzhou, Zhejiang Online News, September 25 (Zhejiang Online reporter Huang Yunling) watching movies, chasing dramas, and eating supper, the post-95s nightlife officially begins after saying good night.

Recently, Ele.me, Taopiao, Youku, Damai.com, etc. jointly released the "Post-95 Night Owl Report", extracting data from 10 pm to 2 am the next day to check the consumption performance of young people in the night economy.

According to the report, although many young people represented by the post-95s generation are still subject to the university’s light-off system, three adults still stay up until 1 am.

They contribute 35% of the box office of night movies. From the data point of view, the preference of young people born in 1995 for movies is basically consistent with the box office distribution, which directly affects the trend of the box office market. For their favorite high-quality movies, post-95 night owls tend to use "multiple brushes" to express their support. According to the polling data, since January 2019, the most "N-brushed" films of post-95s were "Avengers 4: Endgame", "Nezha's Devil Boy" and "Wandering Earth".

Their preferences for TV series are eclectic. Archaic idols and realistic themes are all options for "sleeping with". According to Youku data, in 2019, the number one TV series with the highest night-time viewing among young people born in 1995 was "Country Love 11". The keywords with the most popular barrage of the show were Song Xiaofeng, Zhao Si, Liu Neng, and Xie Guangkun.

They don't catch a cold on "health". Ele.me data shows that the favorite snack categories for young people born in 1995 are hamburger fries, grilled cold noodles, hot dry noodles, etc. "There is nothing that can't be solved by a midnight snack. If so, then two meals."

Whether it is watching movies, chasing stars, listening to music, or eating midnight snacks, according to the report, the activity of the owls after the 95th generation in the South is compared The north has an overwhelming advantage.

horizontally compares the top ten cities in post-95’s midnight snack vigor, late-night movie viewing, and live entertainment consumption. The finalists are mainly southern cities. Post-95 night owls in Guangzhou, Shanghai, Hangzhou, Chengdu, Shenzhen and other places are in the leading position in many cultural consumption lists. Beijing is the only northern city to be all shortlisted.

Young people stay up late big data: love watching 'Country Love' affects movie box office trends - Lujuba
Tags: movie