The snowball is getting bigger and bigger. Nearly 30 celebrities cancel their contract. Do you regret the insulting of the Chinese brand?

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After

-related brands "declared a boycott of Xinjiang products" were exposed, the first to terminate the contract were celebrities such as Huang Xuan and Song Qian, and

followed by Eason Chen, Wang Yibo, Tan Songyun, Huang Zitao and more than 30 artists who issued a statement to terminate the contract.


The snowball is getting bigger and bigger. Nearly 30 celebrities cancel their contract. Do you regret the insulting of the Chinese brand? - Lujuba

The snowball is getting bigger and bigger. Nearly 30 celebrities cancel their contract. Do you regret the insulting of the Chinese brand? - Lujuba

However, netizens go to snatch some artists who are not moving at the moment, make condemnations, and even rush to the live broadcast room to scold the anchors for the goods. In fact, it is unnecessary. This is a patriotic action from the hearts of the artists. If insulting or forced, it is of a nature. Changed.

The snowball is getting bigger and bigger. Nearly 30 celebrities cancel their contract. Do you regret the insulting of the Chinese brand? - Lujuba

This massive boycott is actually not the first time. As early as 2019, brands such as , Versace, , and cardamom had signs that clearly split my country’s territory, causing artists such as Yang Mi and Liu Wen to terminate their contracts. At that time, Liu Wen was estimated to lose hundreds of millions of dollars.

The snowball is getting bigger and bigger. Nearly 30 celebrities cancel their contract. Do you regret the insulting of the Chinese brand? - Lujuba

This time netizens are concerned about how much money should Wang Yibo, who have terminated their contract, be compensated?

Since the map incident, the country has begun to attach importance to the content of this area. What has not been done before will increase, and some before it will be more detailed. As long as the brand does not respect Chinese history and culture, and dare to political content, the artist has the right to unilaterally terminate the contract, and does not need to pay liquidated damages.

should pay attention to those overseas brands that both want to earn Chinese money and insult China. There is zero tolerance for all of China’s influential methods. I also hope that these brands will not come back in a few years. The stars behind will have to see clearly. The essence of these brands.

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