March 25 can be called "internal entertainment termination day." Nearly 50 celebrities straightened their backs against the insulting Chinese brands that boycott Xinjiang cotton, and used a statement of termination to fight back against these insulting Chinese brands, setting an example for teenagers and passing on Correct values. But under the "big search" of netizens, there are still some celebrities who have not publicly expressed their views on the insulting brands of endorsements, and these celebrities can be called "foreign artists".
The contract is not expired, and a certain amount of liquidated damages will be lost. Of course, in addition to the statement that insults to China when the contract is signed, there is no need to pay the liquidated damages for unconditional termination of the contract, but also a large amount of endorsement fees. Therefore, for this endorsement fee, some celebrities want to take the risk and pass the test. This is understandable. But this is a matter of national sentiment, and this approach is too unkind.
started when the H&M brand first boycotted the use of Xinjiang cotton. It involved many international brands that also involved insulting China. Stars with national sentiments protested and supported Xinjiang Cotton. At the same time, they also directly terminated their contract with the insulting China brand. However, like Liu Yifei and Jolin Tsai, they have spoken for and insulted the Chinese brand, but did not make a statement, which can chill many fans and netizens.
Liu Yifei is the spokesperson of the brand Adidas involved. As of the 26th, he has been ambiguous about the termination of the contract. Liu Yifei himself did not express his position, but expressed his position as "Liu Yifei Official", conveying " confirmed, Ms. Liu Yifei and "Adidas" brand no longer has a cooperative relationship. " However, some netizens still suspect that Liu Yifei has not terminated the contract.
On the 25th "Internal Entertainment Cancellation Day", AdidasWomen's official blog promotion materials, as well as Liu Yifei's promotional photos, even published a promotional video about the Adidas brand on Liu Yifei's personal social platform on March 8. . In addition, Liu Yifei himself did not come forward to explain in person, so netizens have reason to suspect that Liu Yifei has not reached a termination agreement with Adidas.
There is also a queen-level spokesperson who chooses to be fooled. She is Jolin Tsai, the spokesperson for the Asia-Pacific region of the Chinese brand PUMA. Netizens and her fans jointly attacked Jolin Tsai's Shenyin and persuaded her to terminate the contract with the insulting brand quickly, but Jolin Tsai did not receive any response.
As a queen-level singer in the music industry, Jolin Tsai can be said to be a big fish in the entertainment circle, earning a lot of money, and accumulating many loyal fans, but Jolin Tsai’s silent behavior is really chilling and will Should we say we deserved the joint crusade by netizens and fans?
From Liu Yifei to Tsai Jolin, I have to lament that the "restriction order" was issued very timely.
On February 21, 2020, the Network Audiovisual Service Association issued a "restriction order". Regarding the issue of program creators and selection of filming personnel, the following points were generally mentioned:
1. Artists who have tainted or caused Internet public opinion must not Selection; 2. Artists from Hong Kong, Macao and Taiwan who have made inappropriate remarks shall not be used; 3. Foreign artists shall not be used.
Obviously, the "restriction order" was issued not only for bad actors in the entertainment industry, but also for Hong Kong, Macau, Taiwan and foreign artists.
Why does the "restriction order" affect Liu Yifei and Tsai Jolin? It’s nothing more than a question of their status. Liu Yifei belongs to the United States, while Jolin Tsai is a Taiwanese artist. Their career development basically means that their high salary is basically obtained from the mainland entertainment circle. .
Liu Yifei and Jolin Tsai did not personally express their views in the face of the big troubles, and even the blog post "Support Xinjiang Cotton" published by the People's Daily was not forwarded, which is a bit too much. However, in response to the phenomenon of Liu Yifei and Tsai Jolin, what Yen Zidan said is quite reasonable.
Donnie Yen said in "Interview with Yang Lan": "People who say patriotic have no actual actions. They are all fake patriots! I look down on many people who talk about me as Chinese. In fact, his heart is outside. "
Is Yen Zidan qualified to say this? Of course he is qualified. It is well known that Donnie Yen grew up in the United States. He was an American citizen before, but Donnie Yen confided that he had already returned his American citizenship and became a 100% Chinese. Yen Zidan, who has entered the film and television industry, has made many film and television dramas with strong patriotism, such as "Jing Wu Men" and "Ip Man" series of movies.
In the entertainment circle, many entertainers are superficial and secretive, shouting patriotic flags, but rushing out to become "foreign entertainers." Few artists, like Donnie Yen, voluntarily renounce the nationality of other countries and return to the embrace of the motherland. Liu Yifei and Tsai Jolin are eating the dividends given by the mainland entertainment circle, but what they do makes the people of the country chill. Patriotic art talents like Donnie Yen are worthy of pursuit.
Netizens will ask the celebrities who are endorsed by the insulting brand to terminate their contract. In fact, what they want is an attitude, and a brave attitude to the insulting brand is not an opportunity. This is no longer a question of liquidated damages and endorsement fees, but a question of national sentiment. Those artists who decisively terminated their contract with the insulting brand have been respected and praised by netizens. Take Xiao Zhan, decisively terminated the contract and directly signed Li Ning's global spokesperson, which won the support of a large number of netizens. The ambiguous attitudes of Liu Yifei and Jolin Tsai can not deceive the netizens, let alone the "restriction order". I believe they will have a certain impact on their future careers.
