is making money in China, it is also slandering and spreading rumors about China. It is difficult for such a company to gain a foothold in China. After Adidas issued a statement slandering Xinjiang Cotton, 18 artists including Dili Reba , Yang Mi, Wang Jiaer, Deng Lun, Peng Yuyan, etc. announced the termination of their partnership with the brand.
Affected by this incident, Adidas' share price has fallen, but the official seems to have not recognized its mistakes and is still challenging the bottom line of the people. On the evening of the 25th, some netizens discovered that Adidas' official Weibo background pictures and store product pictures were replaced by the promotion pictures of the Korean girl group black pink. This behavior also caused dissatisfaction among some netizens.
Although the Korean girl group black pink has a certain popularity in China, the member Lisa is the mentor of "Youth Have You", but the behavior of some members of this team makes it difficult for Chinese people to have a good impression.
panda incident
In 2020, BLACKPINK violated the rules in the self-made group complex and contacted the panda cub "Fubao" who was less than 100 days old. When making food for the panda, the team members recorded the whole process with makeup and hair, without any sanitation protection.
In the process of contacting pandas, members of the girl group used gloves to touch their makeup and hair, and then touched the panda cubs.
One of the members, jennie, also keeps pets at home. When she comes into contact with pandas, she does not wear masks and gloves, which may cause pandas to contract canine distemper. From the end of 2014 to the beginning of 2015, the Shaanxi Provincial Rare and Endangered Wildlife Rescue and Breeding Research Center had a serious panda infection with canine distemper, resulting in the death of 5 pandas.
illegal contact with panda cubs became more and more troublesome, not only alarming the China Wildlife Conservation Association, but also making CCTV news.
just makes people speechless. There are still many brainless fans who have whitewashed the group and devalued the panda for nothing, making many netizens feel very bad about reading this group.
After the incident, the girl group company YG responded that it would not broadcast the girl group BLACKPINK contact with giant panda album, and explained that the entire shooting process involved professional veterinarians and breeders, and abided by strict epidemic prevention management and hygiene. Code.
and YG decided not to broadcast this episode because "non-experts' close contact with panda babies caused misunderstandings." This kind of reason is a bit unacceptable. There is no mention of the mistakes made by the girl group members and the program group, and there is no apology.
over-marketing is disgusting. Although
has not really lifted the restrictions on South Korea, the Korean team still has a lot of marketing in China, and the girl group black pink can be said to be the most active among them. The brokerage company they belong to, YG, frequently buys hot searches, even marketing on important days in the country (for example: BLACKPINK’s new song puts the firefighter sacrifices of Liangshan fire below), and the hot searches on Weibo have reached more than 100 in half a year. The hot search entries of the team
have always been adhering to the principle of "Hundreds of hot searched articles every day, if anything happens, you will become a Korean artist". After the panda incident was exposed, the hotly searched entry turned into a Korean artist's illegal contact with panda cubs. Such a deliberate behavior really spoils goodwill.
does not respect Chinese culture
At the first online concert of blackpink on January 31, 2021, the solo stage performance of member jennie successfully attracted the attention of many fans. First, her style is similar to the style of the red boy in the old version of "Journey to the West". Secondly, a lot of Chinese cultural elements appeared in the background of the stage.
What is even more annoying is that the Chinese style background that appears on the stage is simply said to be an oriental style. The Chinese are very disgusted with South Koreans' acts of stealing culture, and such a move is tantamount to lowering the reputation.
In addition to the team's own problems, the agency that the women's group belongs to has publicly insulted China, and these actions have made the group's reputation poor. Adidas put this team on the front page of the promotion this time, which is tantamount to self-defeating.
