used H&M's statement of boycotting Xinjiang cotton as the fuse, and a contract termination storm swept the entire entertainment circle. The basis for H&M's boycott comes from the BCI organization (Better Cotton Initiative), and most of the well-known foreign brands are members of this organization, and many of them have issued similar statements.
When the brand insists on not admitting mistakes, celebrity spokespersons become the target of netizens' attention. Faced with foreign brands making money in China while slandering and spreading rumors, celebrities express their attitudes by means of contract termination.
March 25 has become the termination day of the entertainment industry.
was the first to express its attitudes to Huang Xuan, Song Qian, and Raim Yoko. They respectively issued statements stating that they no longer have a cooperative relationship with H&M. Nike, the sports brand
, issued a similar statement after it was picked up, and asked its merchants not to use Xinjiang cotton. As spokespersons, Wang Yibo, and Tan Songyun announced the termination of the contract at the first time.
Didas has signed many celebrity artists. Fans also went to the official account of their idol studio for the first time, hoping that they would make a decision to terminate the contract. Subsequently, Yi Qianqianxi , Yang Mi, Di Ali Reba, Angelababy, Peng Yuyan, Wang Jiaer, Chen Linong , Deng Lun, Ding Yuxi, Song Zuer, Peng Yuchang, Ren Min, Song Yanfei, Zhang Junning, Xiang Zuo, Qiu Tianfang, Li Wanda, Zhao Lusi and other artists announced the termination of the contract or clarified that there is no cooperative relationship between the two.
Jinchen Studio issued a statement stating that there is no cooperative relationship with Adidas.
It is worth mentioning that Deng Lun also posted his termination statement on ins to express his attitude.
Liu Yifei has confirmed with Liu Yifei that Liu Yifei has no cooperative relationship with the Adidas brand.
Uniqlo's brand spokespersons, Jing Boran, Wang Yuan, Ni Ni, and Lei Jiayin have issued articles announcing the termination of cooperation with the Uniqlo brand. Among them, the statement of Ni Ni was prepared on March 24. It is obvious that she is very clear about her position. Among the spokespersons of the Puma brand
, Li Xian, Yang Yang, Liu Haoran, Gu Li Nazha, Xu Guanghan, and Liu Wenfang announced the termination of cooperation with the Puma brand, saying: "Resolutely resist any stigmatization of China’s interests and resolutely safeguard the motherland’s dignity. !"
Zhang Yixing, Bai Jingting, and Ouyang Nana have announced the termination of their partnership with Converse, which has been recognized by netizens. In addition, Zhang Yixing also terminated the partnership with CK, along with Liu Yuxin and Xu Guanghan.
New Balance spokespersons, Meng Meiqi and Zhang Zifeng have also issued statements indicating that the cooperation has been terminated.
Dongyu Zhou and Song Weilong’s brokerage company each issued a statement stating that the Burberry brand has not clearly expressed its attitude and position publicly and decided to terminate all cooperation with Burberry.
William Chan Studio and Li Zhenning Studio issued a statement to terminate all cooperation with Tommy Hilfiger.
As of 20:30, more than 40 celebrity spokespersons have announced that they have terminated their contracts with the brands involved, or have long since ended their partnerships. In addition, some celebrities have used actions to counteract this kind of disrespect for China. Among them, The9 concert forbids the assistant performers to wear the brand clothes involved in the scene.
participated in a ceremony Zeng Li , specially tied cotton on the dress. When asked at the scene what he thought of the title of "Beauty of 200 Years of Chinese Opera", Zeng Li said bluntly-"I think the beauty of 200 years is not as good as the Xinjiang cotton in my hands." Made a wave of extremely good publicity.
Don’t be embarrassed to beat the workers.
Although this boycott is spontaneous, there are problems in it. The emotions of netizens will accidentally hurt some beaters. Some irrational netizens will maliciously attack and abuse the clerk of related brands, and their words are extremely unfriendly. In a nike live broadcast room, there was an anchor who was scolded by netizens, and she only finished her work.
A similar situation also occurs in the live broadcast rooms of other brands involved. It is said that the broadcast at this time is deliberately rubbing traffic. The anchor is also very helpless about this, and some directly choose not to speak to the camera.
In response to this situation, some sane netizens said: "People are also jobs, there is no need to do this", "Chinese don't embarrass the Chinese", "beating workers, embarrassing workers, and stepping on each other at the bottom", and "what kind of hero is to curse a girl?" The
resistance is just the three-minute heat why
has such concerns, after all, this is not the first time such a thing has happened. There have been cases where many foreign brands disrespect China, and many celebrity spokespersons in the entertainment circle have terminated their contracts. But a few months after the turmoil, these brands returned again, replaced their spokespersons, and became popular again.
Hupu conducted a survey on the 25th. If Nike drops the price of high-end shoes over a period of time, whether you buy it or not, 45.1% of the netizens choose to buy it. Needless to say, the implications of this are.
It’s no secret that people forget their sex. How long will this action last? Will these brands realize their mistakes after the loss of profits? Only time will give us the answer to this point.
