Author: Anne
review: Dream Come
11 double imminent, for many users prefer online shopping, this is a rare opportunity, because many goods will be substantial discounts, many small partners Often at this time choose to purchase items that are necessary for the year.
e-commerce discounts are not as good as physical stores?
However, in the face of various fancy discounts and discount red envelopes on the Internet, many small partners have begun to purchase frantically. Various routines make everyone happy, but how much is the real discount? According to relevant media reports, the discounted prices of Double 11 e-commerce companies are not even as low as those of some physical stores. Ms. He, who has always been keen on online shopping, encountered this situation recently. He found a coat on an e-commerce network platform.
However, if you want to start at the most favorable price, you need to pay a deposit in advance, then receive various coupons, and remember to pay the balance, so that you can finally enjoy the preferential price given by the merchant. After some setbacks, Ms. He finally got the price of 452 yuan.
It should have been a very happy thing to get your favorite coat at such a favorable price. However, when Ms. He went shopping in the physical store, she found that the brand store was on sale. The discount for the same clothes was 3.9%, and the discounted price was 385.7 yuan. It can be seen that the price of physical stores is about 66 yuan cheaper than that of e-commerce.
physical stores usher in a new development wind outlet
According to the statement of physical store clerk, due to the strong discounts of e-commerce during Double 11, physical stores will also launch more preferential sales at this time in order to attract customers and complete sales at the end of the year. Price, so the price will be so affordable. In fact, it's not just Ms. He who discovered this phenomenon. Many consumers also found that offline prices might be cheaper through online and offline price comparisons.
With the integration and development of online and offline, for many consumers, they prefer offline shopping. After all, they can feel the texture of the product personally, and they can also try on or try it on. This is an incomparable advantage of online shopping. . In addition, the return rate of online shopping is relatively high, which is also the advantage of physical stores over e-commerce.
According to the understanding of relevant reporters, the return rate of online shopping during Double 11 is generally around 30%, and the return rate of online shopping in daily life is about 10%. The reasons for return are also various, such as the purchased goods are not suitable or the quality is substandard, etc. .
In recent years, brick-and-mortar stores have also begun to take advantage of online shopping, especially live broadcasts and anchors to explore shops. This sales model has become more and more popular. Many brick-and-mortar store owners have also begun to be anchors, and they are based on themselves. The store, combined with online promotion, is also likely to make the store's business slowly booming. Today, this online and offline sales model has become the mainstream, and physical stores are no longer a tasteless existence.
Disclaimer: the picture source network, if there is any infringement, please contact , some information refer to: China Economic Times, China Economic Net
