Liushen Leilei, formerly known as Wang Xiaolei, was born in Tonggu County, Yichun City, Jiangxi Province in 1984. Because he was specially recruited for mosquitoes, he was covered with floral water in the summer and was rejected by his family, so he was given the nickname of Liushen Leilei. 
Wang Xiaolei fell in love with Jin Yong's novels when he was making up classes in junior high school, and was out of control. He has gnawed many times in every edition of Jin Yong's novels.
He went to school two years earlier and has always been the shortest classmate in the class. He always has a longing for the knights in Jin Yong. When he was 14 years old, his classmates dragged him into a fight to fill the number of people. In a panic, a gangster held a knife and stabbed him. Fortunately, the knife broke, otherwise he would almost kill him. It was also the first and last time he participated in a fight in his life.
is a liberal arts class in high school, because I love reading novels, reading in class, reading after class, going home and at school, which seriously affects my grades, and they are still several people.
was caught by a teacher once and forced them to press their bloody handprints to make sure that they would never read novels again. Without a seal, they would cut their hands with a rusty knife to cover them. As a result, after the first student cut his finger, his face was pale and scared everyone, so he gave up. The teacher in charge of
especially wanted to drive him away, talk to him, and told him not to stay in the liberal arts class anyway. Anyway, he couldn't get into college and couldn't find a job.
"If you go to study science, it would be great. Look at my brother, he can make two thousand yuan a month by repairing a motorcycle."
Of course he didn't go to the science class, but his grades started to improve. In 2000, I took the college entrance examination and achieved very good results, ranking in more than 50 provincial liberal arts, but in the end he failed. was admitted to the Communication University of China in the second year and stayed there for six years. Both undergraduate and master degrees majored in television journalism. He also published novels in college. He graduated in 2007 to apply for the Chongqing branch of Xinhua News Agency. During the interview, he brought a stack of published books and published articles. Eventually stayed in Xinhua News Agency and became a current affairs reporter.
"Since I have learned news and made news, I always hope to have my own energy and voice." Now I go to Baidu "Chongqing Xinhua News Agency Wang Xiaolei", and I can still see the reports he had done before. It is exposing social scandals and serving justice. When he grew up in Jin Yong, he did not become a hero in a fight, but a lonely reporter.
_ In an interview, he had a fierce confrontation with a judge of a district court and was almost handcuffed. When he was interviewed in a mountain town in depth about the village collective land being resold, he was met by dozens of unknown persons. People with their identities are holding sticks to block...
In December 2013, he and his colleagues participated in a closed training in Fangshan, Beijing. The business was boring and wanted to find something to do. At that time, the official account was hot, so everyone discussed what to open a public. number. One of
wanted to be a "Xinhua University", and I also wanted to be a "Liu Shen Lei Lei News Network" to help you interpret the positive energy. But there were too many concerns, and I didn't do it. finally decided to write Jin Yong. On December 10, 2013, he published his first article "The Most Impious-Reading <笑傲江湖>". Since then, his life trajectory has quietly changed.
positioning
Liushen Leilei reading Jin Yong is a relatively biased positioning. Just from the name, people who don't like Jin Yong may just ignore it. Liushen Leilei himself has repeatedly ridiculed this name. There is almost no hope for commercial realization of
. How does a person who read Jin Yong make commercial transformation? Is it possible to sell this account to Mr. Jin Yong? Luo Fat said that we should not sell advertisements but sell products. Am I going to sell controlled knives? Longquan sword? Or Yang Guo's same style of profound iron sword? Fortunately, the Liushen Leilei, who claims to be the president of the Academy of Gold, does not just study the plot in the novel like those who interpret the Redology, but uses Jin Yong's works to interpret social hot spots. In this way,
interprets current events just like his job as a reporter. It just borrowed Yang Guo, Linghu Chong, Zhang Wuji and other characters to speak.
When Zhang Chengze of North Korea was executed, "The Second Commanders Who Are Inferior to Dogs in Jin Yong's Novels" was updated. After Dongguan cracked down on pornography, "When Yu Canghai Invaded Qunyuyuan-"Sweeping Pornography" in Jin Yong Rivers and Lakes" was published... bothIt is not limited to Jin Yong's novels, but also the big IP of Jin Yong's martial arts.
Where there are Chinese, there is Jin Yong martial arts. When you turn on the TV anytime, anywhere, you can always see a TV station broadcasting Jin Yong's martial arts drama. Whether you like it or not, the Chinese are very familiar with Jin Yong, which greatly reduces the cost of dissemination.
Jin Yong's novels are about heroes fighting for justice, faction struggles, family and country, and children's love, and they are all familiar, well-known, ready-to-read stories. Write fresh and high-quality content related to it, and the cost of dissemination will naturally be much lower, and you can read 1000+. Together with the humorous interpretation of Liushen Leilei, sharp writing style, and unique viewpoints,
quickly became popular. A Brief History of the Outbreak
On December 10, 2013, he published "The Most Unreligious Leader-One of Reading "The Swordsman". The first article was 1W+ after reading. Looking at it now, the typography, graphics, and avatars are all messed up, but the article is still very loud. In the great power pyramid of
, the higher the level, the more ungodly; the lower the level, the more believers. It stands to reason that Tong Baixiong's grandson should have been the least believed to believe this, because his grandfather is a traitor, and he is a puppie from the Black Five. But the ten-year-old boy seemed to be the most pious: "If you don't read the Sermon of the Master for a day, you can't eat or sleep. Reading the Sermon of the Master, you can make progress in martial arts, and you will be vigorous in fighting."
From December 10th to the end of December, Liushen has published 14 articles in a row. That may be the fastest update frequency in his history. Of course, it is because of the many reading notes written in the unit before.
wrote the eighth article on December 19, and there was the first hit-"How would Jin Yong, Gu Long, and Lu Xun write where Dad is going". This article was screened on the Internet at the time, but because there was no copyright protection, All kinds of plagiarism and piracy, on Liushen Leilei's own official account, only 14 thousand reading.
The next day he added a copyright statement at the end of the article: "Original is not easy, please indicate the source for reprinting, otherwise it will be investigated to the end." Although
is plagiarized everywhere, it is still a good sign for someone who has been open for less than 10 days. There is no reason for some people not to be angry, Liu Shen Leilei is such a person.
On February 26, 2014, Leilei Liushen was finally targeted, and the first deleted article was ushered in-"Smog does not speak politics-Leilei Liushen reads Jin Yong".
Going back to the smog issue, in the same way, everyone knows that we need to talk about politics and understand that the smog problem is caused by historical, realistic, objective, and comprehensive reasons. We should spread positive energy and pay more attention to the company’s actions. Positive actions, etc.
But it cannot solve a problem: God does not talk about politics, what should I do?
Since then, Liushen Leilei's deleted articles have become the norm, and sometimes even the articles are deleted as soon as they are published. Gradually, more articles are deleted, and readers have developed a sense of "hurry up". As soon as
is pushed, the reader will put aside the matter at hand, read the article first before talking, and form an interesting interaction between him and the reader. The deletion of the article is indeed uncomfortable, but on the other hand, it indirectly increases the open rate and activity, and readers and authors maintain a united front.
By July 30, 2014, Liushen Leilei finally ushered in the first 10W+ on his account, writing an article by Sima Nan-"Crying Dong Zhuo". Although I wrote a lot of hits before, they were all plagiarized and my account did not have a lot of reading volume.
went on to take another 10W+ in the next article on August 5, "The Place Where Big Shots" Have Fought, and it was a popular model of the entire network, and wrote about the most popular Guo Meimei case at the time.
Once I visited an elementary school where a senior official once studied. Everyone circled around the senior official’s desk, laughing and rubbing. Suddenly someone came out more and more, sat down, and twisted hard on the bench: "I dare not sit in his current seat. Am I afraid to sit in his seat when he was a child?"
let those idlers Is it because of their beauty that makes Juanjuan's worth more exciting? I am afraid that "Zhang Zongchang's wife" has more special status. In other words, those girls are places where big people have fought, and they are second-hand goods of power.
But Liushen Leilei’s most well-known article is "The Fierce Du Fu: A Counterattack of a Trumpet", published in 2014November 7. When
was operating the official account, Liushen Leilei was still working at Xinhua News Agency, and most people still didn't know his identity. The public account operated by amateurs has also gone from no income to one-tenth, one-tenth, two-fold, five-fold, and finally dozens of times the salary. By October 2015, he made up his mind to resign and write articles freely. The Hedgehog Commune interviewed him, and everyone knew his true identity. When
resigned, there were more than 300,000 fans. In 2016, there were more than 500,000 fans. To this day, the fans may still not exceed one million, but his influence has already exceeded many million. content operation
Liushen Leilei's content selection topics are roughly divided into three categories: funny talks about Jin Yong, current affairs interpretation, and reading of Tang poetry.
▌Interesting talk about Jin Yong
Since it is known as "Reading Jin Yong", there must be some content of Jin Yong's novels. Liushen Leilei often interprets some interesting and thought-provoking content in Jin Yong's novels that most people cannot observe. For example, he will specifically discover the dirty plots in Jin Yong's novels:
Why does Yang Xiao handcuff Xiaozhao? When
Xiaozhao appeared on the stage, he was handcuffed by Yang Xiao, "there is an iron chain between his feet, and an iron chain is also locked on his wrists." Xiao Zhao was very aggrieved by this, and said to Zhang Wuji that it was Yang Zuoji that handcuffed him.
Zhang Wuji said I'll break it for you, OK? What was Xiao Zhao's reaction? The book said: "No, no! Master is going to be very angry!"
_ He will also specialize in the way of making friends in Jin Yong's world, and deeply pointed out that one of the reasons for Murong Fu's failure is that he can only deliver , Can’t draw:
 In life, some people only like to mix with people who are weaker than their own, and when they meet people who are strong, they stumble and stumble. In the international arena, some countries are either only good at wooing a large number of weak countries, such as Murong Fu’s "knock-off" and "help in adversity" with the island owners and cave owners; or they can only drill their crotch and bow to no bottom line. , Keeping up with a powerful country, such as Murong Fu's "bearing humiliation" and "benevolence" towards Prince Yanqing of Dali, it is always difficult to build a normal and orderly circle of relationships, and it is impossible to make good friends of equals.
▌ Current affairs interpretation
This kind of articles is on the surface to interpret Jin Yong, but in fact they are interpreting the real society and expanding the audience. Because of the sharp points of view and writing, even if many readers are not interested in or understand Jin Yong, they still want to see how he interprets the hot spots.
Where there are people, there are grievances, and where there are grudges, there are rivers and lakes. The most indispensable thing in Jin Yong's world is struggle. Using these to interpret the struggles in the workplace, shopping malls, and love are more dramatic and exciting.
writes such articles just like he is a reporter, but also to complain about bad social phenomena and spread positive energy. He is both a reporter from Xinhua News Agency and a fan of Jin Yong.
However, many articles of this kind have been deleted. An official who chased his official account once asked him to persuade him to stop, saying how he could support himself without his official account.
▌Liu Shen Reading Tang Poems
The third category is reading Tang poems. It stands to reason that this kind of content is not relevant to reading Jin Yong. One night, he really had no manuscripts to write, so he wrote something about Tang poetry. The hit rate was unexpectedly high, so he kept it. The screen-painted "Du Fu, the Fierce Man" is exactly the content of this subject.
Liushen Leilei also recently published a book "Liu Shen Leilei Reading Tang Poems", which contains his essays on reading Tang poetry.
▌Half-step theory
Regarding article writing, he himself summarized a half-step theory.
means that the knowledge boundary you provide is no more or less, just half a step ahead of the reader, and it is important that you know where the reader’s knowledge boundary is. In areas that are completely unfamiliar to readers, it is difficult for readers to continue reading. You need to find three to five people he knows to hold him.
For example, when it comes to Li Bai, he is very good. He is the "big Li" of that era, so who is "Xiao Li"? Li Shangyin. Some readers may not remember who Li Shangyin is, but he always knows the poem that flattered the teacher when he was in elementary school: "The silkworms are all gone, the wax torch turns into ashes and the tears begin to dry"? Use the knowledge familiar to readers to explain a knowledge point.
Liushen Leilei said this thing, in fact, in turn is the curse of knowledge. This means that when a person knows something, he cannot understand the state of others not knowing it or understanding the truth.
For example, if you teach a math problem to the same table, after a long time, you feel that the statement is clear, but the other party does not understand anything and looks at you innocently. You crumbled and said, why don't you understand such a simple truth.
Many people commit such a problem when they write articles. They think that readers understand the pair of concepts and terms he gives, but they never consider the reader's understanding.
▌Open up the inner circle and outer circle
as an IP-type official account. Because there are a large number of fans of the original IP, it is easier to accumulate the first batch of users by writing related content. But it is easy to reach a ceiling, because of the nature of the circle, it prevents more people from being outside.
Reading Jin Yong may attract a group of Jin Yong fans in the early stage, but it is also easy to lose a group of fans who are not interested in Jin Yong.
For most people, it might be nice to read an article related to Jin Yong in a few days to amuse them, but it is more difficult for him to chase after him every day. There will not be many diehard fans like this.
Therefore, one thing that Leilei Liushen has done is particularly commendable, which is to bind social hot spots to the world of Jin Yong.
connects the world inside and outside the circle through the bridge of "struggle" in Jinyong rivers and lakes. People in the circle have enough motivation to keep paying attention, and people outside the circle are interested in coming in and taking a look. Let the seemingly partial subject of "Reading Jin Yong" exert a huge influence.
realized
In October 2015, Liushen Leilei started advertising after he resigned from Xinhua News Agency.
His advertisements belong to the kind of divine turning point. They are very interesting and readers are not disgusted. An advertisement earns more than 100,000, and many advertisers find him to cooperate.
_ Mimeng has an advertisement of more than 600,000 yuan, but I run a company by myself and have to keep updating every day, which is very, very tired. In contrast, Liushen Leilei writes articles alone, and one or two assistants help him manage the background. As a self-media author, he is very comfortable.
had many investment institutions approaching him, but they were politely declined. He bluntly said that the money he earned was enough for him to write books freely, and his official account did not need money.
His pursuit is to read and write freely.
In June 2015, he published his first book "You and I are all mortals", which included his previous articles on the interpretation of Jin Yong's martial arts.
_ is different from many self-media people, who become a slow-moving author as soon as a book is published. The book by Liushen Leilei has been selling very well, and its reputation is also very good.
launched a new account on May 28 this year: Liushen Leilei reads Tang poems and writes articles about Tang poems. In early July of this year, he published a new book "Liu Shen Leilei Reading Tang Poems", which he prepared for two years and finally published this year. At the site of
_'s new book press conference in Beijing, Shi Hangyu also spontaneously came to join him.
finally said a few words:
I am not a fan of Jin Yong, but I often read his articles, which is exactly his charm. It is witty and interesting, and occasionally triggers your thinking. Since the media era,
has become popular among many people who write words, and it also makes more people become impetuous. Compared with many people, Liushen Leilei is more like a scholar, like a writer.
When Liushen Leilei was young, the math teacher forced him to cut his fingers with a rusty knife, and he promised to never look at Jin Yong again in the future. Fortunately, he continued to watch, and now supports himself by his hobbies. From the story of Liushen Leilei, we can see that in this era, if you really love one thing, please love it deeply. Keep accumulating, keep thinking, one day, it will give back to you.
will never forget, there must be an echo.
