"Zhu Xian 1" has polarized reputation, why does it perform well at the box office

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The domestic film market is a growth point for movies during the festival, so after a long summer vacation, many movies are released on the Mid-Autumn Festival. Although there is only a three-day holiday, if the film has a good reputation, it can basically continue. To the October 1 National Day file.

'Zhu Xian 1' has polarized reputation, why does it perform well at the box office - Lujuba

​However, the performances of the Mid-Autumn Festival films this year are very mediocre, not too bad, after all, they are easily over 100 million, especially the box office of "Zhu Xian 1" has exceeded the 200 million mark, becoming the champion of the Mid-Autumn Festival. The box office share is basically 30%. It stands to reason that the box office champion's reputation should be good, but comparing the reputation of "Detective Conan" and "Little Wish", the reputation of "Zhu Xian 1" is really the worst, and the reputation is not good. , Can you get a high box office? This is why?

'Zhu Xian 1' has polarized reputation, why does it perform well at the box office - Lujuba

​In fact, the reputation of "Zhu Xian 1" is quite polarized, and the fans with better reviews are basically looking at the actors. I have to mention Xiao Zhan here. He plays the protagonist Zhang Xiaofan and Xiao of "Zhu Xian 1" Zhan can be said to be the most popular actor in recent months. After the popular broadcast of "Chen Qing Ling", Xiao Zhan's popularity rose sharply, and Li Xian was suppressed in the previous months. .

'Zhu Xian 1' has polarized reputation, why does it perform well at the box office - Lujuba

​However, under this circumstance, "Zhu Xian 1" happened to be released and caught up with the Mid-Autumn Festival. Fans of Xiao Zhan would naturally go to the cinema to support it, and most of Xiao Zhan's fans had not read the original "Zhu Xian". So the evaluation of the movie is better. Coupled with the blessing of actors such as Meng Meiqi, Li Qin, and Tang Yixin, how could the box office of "Zhu Xian 1" standing at the "flow" mouth be too bad?

'Zhu Xian 1' has polarized reputation, why does it perform well at the box office - Lujuba

​The negative review of "Zhu Xian 1" was given by the original party, because the film changed too much to the novel, which caused the original party to watch the movie with a black face, and most of these original parties were not familiar with these young actors. I just want to watch the plot and characters, but there is a big gap between my inner imagination, so it's normal to give bad reviews.

'Zhu Xian 1' has polarized reputation, why does it perform well at the box office - Lujuba

​With such a big IP as "Zhu Xian", its fan base is very large. With the fans of actors, if the word-of-mouth is better, it will definitely explode, but the current Douban score is only 5.6 points, which is not enough. "Zhu Xian 1" once again verified that traffic stars are really a double-edged sword.

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