August 25th is Liu Yifei's birthday. Sister Shenxian gave the first state of her birthday in 2020 to the movie "Mulan".
This Disney princess movie devoted to Liu Yifei's efforts has undergone repeated file changes worldwide due to the epidemic. After several twists and turns,
confirmed that it will be on-demand online on September 4 overseas, and it is clear that it will be shown in domestic theaters. This hard-won conclusion will inevitably make the heroine Liu Yifei pay special attention to the eve of the movie.
However, there are still 10 days to go before "Mulan" on-demand online in North America, and the domestic theaters have not yet officially announced the schedule. What is Disney making?
Some time ago, Disney announced that "Mulan" will be released on its own streaming platform Disney+ in the form of premium pay-on-demand. As for whether it will be launched in theaters, Disney currently has no clear plans. The
remarks immediately caused an uproar in European and American cinemas. Some private theater owners also protested by smashing "Mulan" propaganda materials, believing that Disney's decision would harm the theater's interests.
On the other hand, Disney officially announced that "Mulan" will be released in domestic theaters, but there is no definite release time. The behavior of
in the early days undoubtedly gave domestic audiences a big expectation: is Disney going to pioneer the first domestic movie playback sequence before foreign ones? After all, if the domestic screening of "Mulan" is after Disney+, it will undoubtedly face severe anti-piracy pressure, and the box office will inevitably be affected.
However, as the online on-demand time of "Mulan" is getting closer and closer, there is no news of a fixed schedule on the domestic theaters. It seems that the film is basically out of the way to be released in domestic theaters before online on-demand. Why doesn't Disney worry that online on-demand will affect the domestic box office?
First of all, I think they overestimated the entry threshold of 29.9 dollars on demand.
Although the on-demand fee of US$29.9 far exceeds the price of a movie ticket, it can undoubtedly keep part of the theater’s box office to a certain extent in a copyright-conscious overseas.
However, in the domestic market where the piracy problem is relatively severe, the threshold for high on-demand fees is in vain. For a hot movie like "Mulan", it is estimated that corresponding resources will flow out the next day after online on-demand starts.
Secondly, I think Disney still takes into account the idea of European and American theaters.
Although the theme of "Mulan" is Chinese culture, the producer Disney is after all a giant in the United States. While pleased the Chinese market, the American market cannot be offended. If
breaks the rules and releases the movie "Mulan" in the Chinese market before the American market, the resistance of European and American theaters is expected to be even stronger. Of course, giants like Disney will not worry that their films will be boycotted, but offending the industry will undoubtedly make the distribution of films more difficult, which will lead to increased costs, which is completely out of value.
Therefore, Disney does not have a strong desire to determine the domestic release time of the movie before the online on-demand release:
. Finally, it is because of the international competition between China and the United States.
Since the epidemic spread globally, the international contest between the United States and my country has never stopped.
"Mulan" is the proud work of American film and television giant Disney. If it is easily shown on domestic theaters at this stage, it will not only be ideologically biased, but also make domestic film and television companies feel uncomfortable:
, after all, domestic theaters will resume work. Soon, a large number of excellent domestic films are waiting for suitable filming opportunities. "Mulan" as an imported movie at this stage will inevitably be criticized if it is released one step earlier than many domestic movies.
To sum up, I think these are the three reasons for "there are still 10 days from online on-demand, domestic theaters have not moved, where is "Mulan"?"
I am a dangerous building, what do you think of the above point of view? Welcome to leave yours belowcomment.
