With the polarization of the word-of-mouth of "Galactic Cram School", summer domestic films can only be said to be unsatisfactory. However, recently, an animated film has stood out from the crowd, and has achieved good results in the box office and word of mouth. It is this "The Devil Boy of Nezha". When
launched its posters and trailers, many people rejected this Nezha: it's ugly! This image, this style of painting, all reveal a taste of "bad film". The
trailer is also a "persuade" attribute. However, after the screening, its reputation exploded...
is actually not surprising. The producer of "Nezha: The Devil Child Comes to the World" has three masterpieces: "The Return of the Great Sage", "The Big Fish and Begonia" and "The Great Guardian". Even if you don’t watch Guoman, these high-reputation animations may have been heard. To some extent, they represent the highest level of domestic animation films in recent years.
"Nezha" poster
In the past two years, National Comics has gradually moved to a new height in the film market. According to Maoyan's real-time data, the current total pre-sale box office of "Nezha: The Devil Child Comes to the World" has exceeded 80 million and was released on the first day. The pre-sale box office has exceeded 11 million; the previous summer hot sale "Journey to the West: The Great Sage Returns" has a box office of 956 million, a production cost of 180 million, and a share of 367 million; Ms. Zhao from Zhejiang who seized the opportunity at that time invested 70,000 in the movie. The late box office benefited about 350,000 yuan.
As one of the well-known Chinese classic myths, if there is no innovation and breakthrough, no matter how grand the audio-visual picture is, how dense the laughter, the effect would be hard to be amazing.
"Nezha's Devil Boy Comes into the World" opens with a plastic taste of Trump and the usual rounded Mandarin to distinguish it, if you simply think that it uses the freshness of dialects to please it, it is really too small Look at it! Behind the dialect is the deconstruction and reconstruction of the stereotypes of traditional mythological characters.
Whether it is the master of hot pot with a Sichuan flavor, or the passerby who steals the spotlight of "shocking feet and strong looks, pretending to be a girly voice", every detail of the film permeates the rethinking and re-thinking of the "established role". structure.
Li Jing poster
has to admit that "Nezha" has broken out of the established rules and completed a self-consistent construction of a new style. More importantly, on the basis of the old setting, the film has completed the combing of new character relationships.
Takes the father-son relationship between Nezha and Dad Li Jing as an example. The film retains the traditional patriarchal structure, but transfers it to the public opinion pressure of the neighbors and the fate of the "three years of thunder and thunder". Li Jing left the pure paternal love to Li Jing. This is also the most touching part of the film.
"Nezha" poster
The main creative team used "Nezha" scattered materials, but created a discussion about education, innate destiny and acquired choice. This also leads to the most burning part of the film: there are so many wrong paths of destiny, between love and hate choice, it is the devil or the immortal "My fate is my fate."
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